Marketing: Manga for Success
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Newark
John Wiley & Sons, Incorporated
2023
|
| Schriftenreihe: | Manga for Success Series
|
| Online-Zugang: | HWR01 |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | 1 Online-Ressource (248 Seiten) |
| ISBN: | 9781394176144 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV049019878 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 230626s2023 |||| o||u| ||||||eng d | ||
| 020 | |a 9781394176144 |9 978-1-394-17614-4 | ||
| 035 | |a (ZDB-30-PQE)EBC7243471 | ||
| 035 | |a (ZDB-30-PAD)EBC7243471 | ||
| 035 | |a (ZDB-89-EBL)EBL7243471 | ||
| 035 | |a (OCoLC)1378389634 | ||
| 035 | |a (DE-599)BVBBV049019878 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-2070s | ||
| 082 | 0 | |a 658.8 | |
| 100 | 1 | |a Yasuda, Takashi |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing |b Manga for Success |
| 264 | 1 | |a Newark |b John Wiley & Sons, Incorporated |c 2023 | |
| 264 | 4 | |c ©2023 | |
| 300 | |a 1 Online-Ressource (248 Seiten) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a Manga for Success Series | |
| 500 | |a Description based on publisher supplied metadata and other sources | ||
| 505 | 8 | |a Cover -- Title Page -- Copyright Page -- Contents -- Introduction -- Part 1 What Is Marketing? -- Story 1 Sudden Unexpected Guests! A Blessing or a Curse? -- 1. Emotion and Logic in the Context of Marketing -- 2. What You Call Your Buyers Depends on the Situation -- 3. The Three Points of View in Marketing -- 4. What Is Marketing? -- 5. How Has the Concept of Marketing Changed over Time? -- 6. The Scope of Marketing -- Column 1: Listening to the Voice of Your Market -- Part 2 The Pros and Cons of Viral Marketing -- Story 2 Will Word of Mouth Really Bring in Customers? -- 1. The Influence of Word of Mouth through Viral Marketing -- 2. Devising Strategies to Boost Word of Mouth -- 3. Products and Services Most Affected by Word of Mouth -- 4. Hints for Boosting Word of Mouth -- Part 3 Understanding the People Who Buy Your Products -- Story 3 What Do Your Customers Really Need? -- 1. The AIDMA Model of Consumer Behavior -- 2. What Is the Kotler Consumer Buying Decision Process Model? -- 3. Human Desire: Needs versus Wants -- 4. Thinking with Both Consumer Needs and Wants in Mind -- 5. Understanding Human Needs -- 6. Buyers Who Set the Trend and Buyers Who Follow the Trend -- Part 4 Sorting out Your Company's Relationship with Your Customers -- Story 4 Fake Marimo Manju Buns Appear! -- 1. Analyzing Your Customers, Your Competitors, and Your Company -- 2. Identifying Your Company's Strengths, Weaknesses, External Opportunities, and Threats -- 3. Developing Strategies Based on Internal and External Factors -- 4. The Five Force Model -- 5. Deciding the Who, the What, and the How -- 6. Different Marketing Strategies -- 7. Building a Competitive Edge -- 8. How You Fight the Battle Depends on Market Positioning -- Part 5 Decide Who Your Customers Are -- Story 5 Who Are Tamaya's New Customers? -- 1. Connecting Product and Customer: The STP Marketing Model | |
| 505 | 8 | |a 2. Finding Common Factors among Similar Consumers -- 3. Mapping Consumer Perception -- 4. Changing Your Target Changes Your Concept -- Column 2: A General Rule for Narrowing Down Your Target Consumers -- Part 6 Deciding Your 4 Ps -- Story 6 Let's Make Mini Marimo Manju! -- 1. What Are the 4 Ps of Marketing? -- 2. Key Points for Differentiating Between Products -- 3. What Is a Brand? -- 4. How Do You Build Your Brand? -- 5. The Product Life Cycle -- 6. Push and Pull Marketing Strategies -- 7. Different Promotional Communication Methods -- 8. The Features of Different Advertising Methods -- 9. The Effects of Public Relations -- 10. Various Sales Promotion Methods -- 11. Three Ways to Decide on Your Prices -- 12. Determining Prices Based on Demand -- 13. The Psychology of Prices and Pricing -- 14. Think about How to Distribute Your Products -- 15. Finding the Special Features of Your Market Area -- 16. The Functions of Wholesale -- Column 3: Organizing and Preparing Your Present Product Strategy -- Part 7 Establishing Long-Term Relationships with Your Customers -- Story 7 The Last Message -- 1. The Importance of Capturing Your Customers -- 2. The Components of Customer Satisfaction: Essential and Nonessential Functions -- 3. Take Good Care of Your Best Customers -- 4. Why Is Customer Satisfaction Important? -- References -- EULA. | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |a Yasuda, Takashi |t Marketing |d Newark : John Wiley & Sons, Incorporated,c2023 |z 9781394176137 |
| 912 | |a ZDB-30-PQE | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-034282785 | ||
| 966 | e | |u https://ebookcentral.proquest.com/lib/hwr/detail.action?docID=7243471 |l HWR01 |p ZDB-30-PQE |q HWR_PDA_PQE |x Aggregator |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1804185296394256384 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Yasuda, Takashi |
| author_facet | Yasuda, Takashi |
| author_role | aut |
| author_sort | Yasuda, Takashi |
| author_variant | t y ty |
| building | Verbundindex |
| bvnumber | BV049019878 |
| collection | ZDB-30-PQE |
| contents | Cover -- Title Page -- Copyright Page -- Contents -- Introduction -- Part 1 What Is Marketing? -- Story 1 Sudden Unexpected Guests! A Blessing or a Curse? -- 1. Emotion and Logic in the Context of Marketing -- 2. What You Call Your Buyers Depends on the Situation -- 3. The Three Points of View in Marketing -- 4. What Is Marketing? -- 5. How Has the Concept of Marketing Changed over Time? -- 6. The Scope of Marketing -- Column 1: Listening to the Voice of Your Market -- Part 2 The Pros and Cons of Viral Marketing -- Story 2 Will Word of Mouth Really Bring in Customers? -- 1. The Influence of Word of Mouth through Viral Marketing -- 2. Devising Strategies to Boost Word of Mouth -- 3. Products and Services Most Affected by Word of Mouth -- 4. Hints for Boosting Word of Mouth -- Part 3 Understanding the People Who Buy Your Products -- Story 3 What Do Your Customers Really Need? -- 1. The AIDMA Model of Consumer Behavior -- 2. What Is the Kotler Consumer Buying Decision Process Model? -- 3. Human Desire: Needs versus Wants -- 4. Thinking with Both Consumer Needs and Wants in Mind -- 5. Understanding Human Needs -- 6. Buyers Who Set the Trend and Buyers Who Follow the Trend -- Part 4 Sorting out Your Company's Relationship with Your Customers -- Story 4 Fake Marimo Manju Buns Appear! -- 1. Analyzing Your Customers, Your Competitors, and Your Company -- 2. Identifying Your Company's Strengths, Weaknesses, External Opportunities, and Threats -- 3. Developing Strategies Based on Internal and External Factors -- 4. The Five Force Model -- 5. Deciding the Who, the What, and the How -- 6. Different Marketing Strategies -- 7. Building a Competitive Edge -- 8. How You Fight the Battle Depends on Market Positioning -- Part 5 Decide Who Your Customers Are -- Story 5 Who Are Tamaya's New Customers? -- 1. Connecting Product and Customer: The STP Marketing Model 2. Finding Common Factors among Similar Consumers -- 3. Mapping Consumer Perception -- 4. Changing Your Target Changes Your Concept -- Column 2: A General Rule for Narrowing Down Your Target Consumers -- Part 6 Deciding Your 4 Ps -- Story 6 Let's Make Mini Marimo Manju! -- 1. What Are the 4 Ps of Marketing? -- 2. Key Points for Differentiating Between Products -- 3. What Is a Brand? -- 4. How Do You Build Your Brand? -- 5. The Product Life Cycle -- 6. Push and Pull Marketing Strategies -- 7. Different Promotional Communication Methods -- 8. The Features of Different Advertising Methods -- 9. The Effects of Public Relations -- 10. Various Sales Promotion Methods -- 11. Three Ways to Decide on Your Prices -- 12. Determining Prices Based on Demand -- 13. The Psychology of Prices and Pricing -- 14. Think about How to Distribute Your Products -- 15. Finding the Special Features of Your Market Area -- 16. The Functions of Wholesale -- Column 3: Organizing and Preparing Your Present Product Strategy -- Part 7 Establishing Long-Term Relationships with Your Customers -- Story 7 The Last Message -- 1. The Importance of Capturing Your Customers -- 2. The Components of Customer Satisfaction: Essential and Nonessential Functions -- 3. Take Good Care of Your Best Customers -- 4. Why Is Customer Satisfaction Important? -- References -- EULA. |
| ctrlnum | (ZDB-30-PQE)EBC7243471 (ZDB-30-PAD)EBC7243471 (ZDB-89-EBL)EBL7243471 (OCoLC)1378389634 (DE-599)BVBBV049019878 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>04576nmm a2200397zc 4500</leader><controlfield tag="001">BV049019878</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">230626s2023 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781394176144</subfield><subfield code="9">978-1-394-17614-4</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-30-PQE)EBC7243471</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-30-PAD)EBC7243471</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-89-EBL)EBL7243471</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1378389634</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV049019878</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-2070s</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Yasuda, Takashi</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing</subfield><subfield code="b">Manga for Success</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Newark</subfield><subfield code="b">John Wiley & Sons, Incorporated</subfield><subfield code="c">2023</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">©2023</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (248 Seiten)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Manga for Success Series</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Description based on publisher supplied metadata and other sources</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">Cover -- Title Page -- Copyright Page -- Contents -- Introduction -- Part 1 What Is Marketing? -- Story 1 Sudden Unexpected Guests! A Blessing or a Curse? -- 1. Emotion and Logic in the Context of Marketing -- 2. What You Call Your Buyers Depends on the Situation -- 3. The Three Points of View in Marketing -- 4. What Is Marketing? -- 5. How Has the Concept of Marketing Changed over Time? -- 6. The Scope of Marketing -- Column 1: Listening to the Voice of Your Market -- Part 2 The Pros and Cons of Viral Marketing -- Story 2 Will Word of Mouth Really Bring in Customers? -- 1. The Influence of Word of Mouth through Viral Marketing -- 2. Devising Strategies to Boost Word of Mouth -- 3. Products and Services Most Affected by Word of Mouth -- 4. Hints for Boosting Word of Mouth -- Part 3 Understanding the People Who Buy Your Products -- Story 3 What Do Your Customers Really Need? -- 1. The AIDMA Model of Consumer Behavior -- 2. What Is the Kotler Consumer Buying Decision Process Model? -- 3. Human Desire: Needs versus Wants -- 4. Thinking with Both Consumer Needs and Wants in Mind -- 5. Understanding Human Needs -- 6. Buyers Who Set the Trend and Buyers Who Follow the Trend -- Part 4 Sorting out Your Company's Relationship with Your Customers -- Story 4 Fake Marimo Manju Buns Appear! -- 1. Analyzing Your Customers, Your Competitors, and Your Company -- 2. Identifying Your Company's Strengths, Weaknesses, External Opportunities, and Threats -- 3. Developing Strategies Based on Internal and External Factors -- 4. The Five Force Model -- 5. Deciding the Who, the What, and the How -- 6. Different Marketing Strategies -- 7. Building a Competitive Edge -- 8. How You Fight the Battle Depends on Market Positioning -- Part 5 Decide Who Your Customers Are -- Story 5 Who Are Tamaya's New Customers? -- 1. Connecting Product and Customer: The STP Marketing Model</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">2. Finding Common Factors among Similar Consumers -- 3. Mapping Consumer Perception -- 4. Changing Your Target Changes Your Concept -- Column 2: A General Rule for Narrowing Down Your Target Consumers -- Part 6 Deciding Your 4 Ps -- Story 6 Let's Make Mini Marimo Manju! -- 1. What Are the 4 Ps of Marketing? -- 2. Key Points for Differentiating Between Products -- 3. What Is a Brand? -- 4. How Do You Build Your Brand? -- 5. The Product Life Cycle -- 6. Push and Pull Marketing Strategies -- 7. Different Promotional Communication Methods -- 8. The Features of Different Advertising Methods -- 9. The Effects of Public Relations -- 10. Various Sales Promotion Methods -- 11. Three Ways to Decide on Your Prices -- 12. Determining Prices Based on Demand -- 13. The Psychology of Prices and Pricing -- 14. Think about How to Distribute Your Products -- 15. Finding the Special Features of Your Market Area -- 16. The Functions of Wholesale -- Column 3: Organizing and Preparing Your Present Product Strategy -- Part 7 Establishing Long-Term Relationships with Your Customers -- Story 7 The Last Message -- 1. The Importance of Capturing Your Customers -- 2. The Components of Customer Satisfaction: Essential and Nonessential Functions -- 3. Take Good Care of Your Best Customers -- 4. Why Is Customer Satisfaction Important? -- References -- EULA.</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="a">Yasuda, Takashi</subfield><subfield code="t">Marketing</subfield><subfield code="d">Newark : John Wiley & Sons, Incorporated,c2023</subfield><subfield code="z">9781394176137</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-PQE</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-034282785</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://ebookcentral.proquest.com/lib/hwr/detail.action?docID=7243471</subfield><subfield code="l">HWR01</subfield><subfield code="p">ZDB-30-PQE</subfield><subfield code="q">HWR_PDA_PQE</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV049019878 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T22:13:40Z |
| indexdate | 2024-07-10T09:52:59Z |
| institution | BVB |
| isbn | 9781394176144 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034282785 |
| oclc_num | 1378389634 |
| open_access_boolean | |
| owner | DE-2070s |
| owner_facet | DE-2070s |
| physical | 1 Online-Ressource (248 Seiten) |
| psigel | ZDB-30-PQE ZDB-30-PQE HWR_PDA_PQE |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | John Wiley & Sons, Incorporated |
| record_format | marc |
| series2 | Manga for Success Series |
| spelling | Yasuda, Takashi Verfasser aut Marketing Manga for Success Newark John Wiley & Sons, Incorporated 2023 ©2023 1 Online-Ressource (248 Seiten) txt rdacontent c rdamedia cr rdacarrier Manga for Success Series Description based on publisher supplied metadata and other sources Cover -- Title Page -- Copyright Page -- Contents -- Introduction -- Part 1 What Is Marketing? -- Story 1 Sudden Unexpected Guests! A Blessing or a Curse? -- 1. Emotion and Logic in the Context of Marketing -- 2. What You Call Your Buyers Depends on the Situation -- 3. The Three Points of View in Marketing -- 4. What Is Marketing? -- 5. How Has the Concept of Marketing Changed over Time? -- 6. The Scope of Marketing -- Column 1: Listening to the Voice of Your Market -- Part 2 The Pros and Cons of Viral Marketing -- Story 2 Will Word of Mouth Really Bring in Customers? -- 1. The Influence of Word of Mouth through Viral Marketing -- 2. Devising Strategies to Boost Word of Mouth -- 3. Products and Services Most Affected by Word of Mouth -- 4. Hints for Boosting Word of Mouth -- Part 3 Understanding the People Who Buy Your Products -- Story 3 What Do Your Customers Really Need? -- 1. The AIDMA Model of Consumer Behavior -- 2. What Is the Kotler Consumer Buying Decision Process Model? -- 3. Human Desire: Needs versus Wants -- 4. Thinking with Both Consumer Needs and Wants in Mind -- 5. Understanding Human Needs -- 6. Buyers Who Set the Trend and Buyers Who Follow the Trend -- Part 4 Sorting out Your Company's Relationship with Your Customers -- Story 4 Fake Marimo Manju Buns Appear! -- 1. Analyzing Your Customers, Your Competitors, and Your Company -- 2. Identifying Your Company's Strengths, Weaknesses, External Opportunities, and Threats -- 3. Developing Strategies Based on Internal and External Factors -- 4. The Five Force Model -- 5. Deciding the Who, the What, and the How -- 6. Different Marketing Strategies -- 7. Building a Competitive Edge -- 8. How You Fight the Battle Depends on Market Positioning -- Part 5 Decide Who Your Customers Are -- Story 5 Who Are Tamaya's New Customers? -- 1. Connecting Product and Customer: The STP Marketing Model 2. Finding Common Factors among Similar Consumers -- 3. Mapping Consumer Perception -- 4. Changing Your Target Changes Your Concept -- Column 2: A General Rule for Narrowing Down Your Target Consumers -- Part 6 Deciding Your 4 Ps -- Story 6 Let's Make Mini Marimo Manju! -- 1. What Are the 4 Ps of Marketing? -- 2. Key Points for Differentiating Between Products -- 3. What Is a Brand? -- 4. How Do You Build Your Brand? -- 5. The Product Life Cycle -- 6. Push and Pull Marketing Strategies -- 7. Different Promotional Communication Methods -- 8. The Features of Different Advertising Methods -- 9. The Effects of Public Relations -- 10. Various Sales Promotion Methods -- 11. Three Ways to Decide on Your Prices -- 12. Determining Prices Based on Demand -- 13. The Psychology of Prices and Pricing -- 14. Think about How to Distribute Your Products -- 15. Finding the Special Features of Your Market Area -- 16. The Functions of Wholesale -- Column 3: Organizing and Preparing Your Present Product Strategy -- Part 7 Establishing Long-Term Relationships with Your Customers -- Story 7 The Last Message -- 1. The Importance of Capturing Your Customers -- 2. The Components of Customer Satisfaction: Essential and Nonessential Functions -- 3. Take Good Care of Your Best Customers -- 4. Why Is Customer Satisfaction Important? -- References -- EULA. Erscheint auch als Druck-Ausgabe Yasuda, Takashi Marketing Newark : John Wiley & Sons, Incorporated,c2023 9781394176137 |
| spellingShingle | Yasuda, Takashi Marketing Manga for Success Cover -- Title Page -- Copyright Page -- Contents -- Introduction -- Part 1 What Is Marketing? -- Story 1 Sudden Unexpected Guests! A Blessing or a Curse? -- 1. Emotion and Logic in the Context of Marketing -- 2. What You Call Your Buyers Depends on the Situation -- 3. The Three Points of View in Marketing -- 4. What Is Marketing? -- 5. How Has the Concept of Marketing Changed over Time? -- 6. The Scope of Marketing -- Column 1: Listening to the Voice of Your Market -- Part 2 The Pros and Cons of Viral Marketing -- Story 2 Will Word of Mouth Really Bring in Customers? -- 1. The Influence of Word of Mouth through Viral Marketing -- 2. Devising Strategies to Boost Word of Mouth -- 3. Products and Services Most Affected by Word of Mouth -- 4. Hints for Boosting Word of Mouth -- Part 3 Understanding the People Who Buy Your Products -- Story 3 What Do Your Customers Really Need? -- 1. The AIDMA Model of Consumer Behavior -- 2. What Is the Kotler Consumer Buying Decision Process Model? -- 3. Human Desire: Needs versus Wants -- 4. Thinking with Both Consumer Needs and Wants in Mind -- 5. Understanding Human Needs -- 6. Buyers Who Set the Trend and Buyers Who Follow the Trend -- Part 4 Sorting out Your Company's Relationship with Your Customers -- Story 4 Fake Marimo Manju Buns Appear! -- 1. Analyzing Your Customers, Your Competitors, and Your Company -- 2. Identifying Your Company's Strengths, Weaknesses, External Opportunities, and Threats -- 3. Developing Strategies Based on Internal and External Factors -- 4. The Five Force Model -- 5. Deciding the Who, the What, and the How -- 6. Different Marketing Strategies -- 7. Building a Competitive Edge -- 8. How You Fight the Battle Depends on Market Positioning -- Part 5 Decide Who Your Customers Are -- Story 5 Who Are Tamaya's New Customers? -- 1. Connecting Product and Customer: The STP Marketing Model 2. Finding Common Factors among Similar Consumers -- 3. Mapping Consumer Perception -- 4. Changing Your Target Changes Your Concept -- Column 2: A General Rule for Narrowing Down Your Target Consumers -- Part 6 Deciding Your 4 Ps -- Story 6 Let's Make Mini Marimo Manju! -- 1. What Are the 4 Ps of Marketing? -- 2. Key Points for Differentiating Between Products -- 3. What Is a Brand? -- 4. How Do You Build Your Brand? -- 5. The Product Life Cycle -- 6. Push and Pull Marketing Strategies -- 7. Different Promotional Communication Methods -- 8. The Features of Different Advertising Methods -- 9. The Effects of Public Relations -- 10. Various Sales Promotion Methods -- 11. Three Ways to Decide on Your Prices -- 12. Determining Prices Based on Demand -- 13. The Psychology of Prices and Pricing -- 14. Think about How to Distribute Your Products -- 15. Finding the Special Features of Your Market Area -- 16. The Functions of Wholesale -- Column 3: Organizing and Preparing Your Present Product Strategy -- Part 7 Establishing Long-Term Relationships with Your Customers -- Story 7 The Last Message -- 1. The Importance of Capturing Your Customers -- 2. The Components of Customer Satisfaction: Essential and Nonessential Functions -- 3. Take Good Care of Your Best Customers -- 4. Why Is Customer Satisfaction Important? -- References -- EULA. |
| title | Marketing Manga for Success |
| title_auth | Marketing Manga for Success |
| title_exact_search | Marketing Manga for Success |
| title_exact_search_txtP | Marketing Manga for Success |
| title_full | Marketing Manga for Success |
| title_fullStr | Marketing Manga for Success |
| title_full_unstemmed | Marketing Manga for Success |
| title_short | Marketing |
| title_sort | marketing manga for success |
| title_sub | Manga for Success |
| work_keys_str_mv | AT yasudatakashi marketingmangaforsuccess |