Influencer-Marketing: Strategie, Konzept, Umsetzung, Chancen, Potenziale, Risiken
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Weitere Verfasser: | , , |
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Roetgen
Dr. Erwin Lammenett
2023
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| Ausgabe: | 4. Aufl |
| Schlagworte: | |
| Beschreibung: | Literaturangaben |
| Beschreibung: | 261 Seiten Illustrationen, Diagramme |
| ISBN: | 9798363684968 |
Internformat
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| 100 | 1 | |a Lammenett, Erwin |d 1964- |e Verfasser |0 (DE-588)124846017 |4 aut | |
| 245 | 1 | 0 | |a Influencer-Marketing |b Strategie, Konzept, Umsetzung, Chancen, Potenziale, Risiken |c Erwin Lammenett ; Die GastautorInnen Ann-Katrin Schmitz, Kai Koschorreck, Philip Hagl |
| 246 | 1 | 3 | |a Influencer Marketing |
| 250 | |a 4. Aufl | ||
| 264 | 1 | |a Roetgen |b Dr. Erwin Lammenett |c 2023 | |
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Datensatz im Suchindex
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| author | Lammenett, Erwin 1964- |
| author2 | Schmitz, Ann-Katrin Koschorreck, Kai Hagl, Philipp |
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| author_facet | Lammenett, Erwin 1964- Schmitz, Ann-Katrin Koschorreck, Kai Hagl, Philipp |
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| author_sort | Lammenett, Erwin 1964- |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| dewey-sort | 3658.802 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 4. Aufl |
| format | Book |
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| illustrated | Illustrated |
| index_date | 2024-07-03T22:13:38Z |
| indexdate | 2024-07-10T09:52:57Z |
| institution | BVB |
| isbn | 9798363684968 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034282126 |
| oclc_num | 1389177833 |
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| physical | 261 Seiten Illustrationen, Diagramme |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | Dr. Erwin Lammenett |
| record_format | marc |
| spelling | Lammenett, Erwin 1964- Verfasser (DE-588)124846017 aut Influencer-Marketing Strategie, Konzept, Umsetzung, Chancen, Potenziale, Risiken Erwin Lammenett ; Die GastautorInnen Ann-Katrin Schmitz, Kai Koschorreck, Philip Hagl Influencer Marketing 4. Aufl Roetgen Dr. Erwin Lammenett 2023 261 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Literaturangaben Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Social Media (DE-588)4639271-3 gnd rswk-swf Beeinflussung (DE-588)4005203-5 gnd rswk-swf Marketing (DE-588)4037589-4 s Verbraucherverhalten (DE-588)4062644-1 s Beeinflussung (DE-588)4005203-5 s DE-604 Online-Marketing (DE-588)7706419-7 s Social Media (DE-588)4639271-3 s Schmitz, Ann-Katrin ctb Koschorreck, Kai ctb Hagl, Philipp ctb |
| spellingShingle | Lammenett, Erwin 1964- Influencer-Marketing Strategie, Konzept, Umsetzung, Chancen, Potenziale, Risiken Verbraucherverhalten (DE-588)4062644-1 gnd Marketing (DE-588)4037589-4 gnd Online-Marketing (DE-588)7706419-7 gnd Social Media (DE-588)4639271-3 gnd Beeinflussung (DE-588)4005203-5 gnd |
| subject_GND | (DE-588)4062644-1 (DE-588)4037589-4 (DE-588)7706419-7 (DE-588)4639271-3 (DE-588)4005203-5 |
| title | Influencer-Marketing Strategie, Konzept, Umsetzung, Chancen, Potenziale, Risiken |
| title_alt | Influencer Marketing |
| title_auth | Influencer-Marketing Strategie, Konzept, Umsetzung, Chancen, Potenziale, Risiken |
| title_exact_search | Influencer-Marketing Strategie, Konzept, Umsetzung, Chancen, Potenziale, Risiken |
| title_exact_search_txtP | Influencer-Marketing Strategie, Konzept, Umsetzung, Chancen, Potenziale, Risiken |
| title_full | Influencer-Marketing Strategie, Konzept, Umsetzung, Chancen, Potenziale, Risiken Erwin Lammenett ; Die GastautorInnen Ann-Katrin Schmitz, Kai Koschorreck, Philip Hagl |
| title_fullStr | Influencer-Marketing Strategie, Konzept, Umsetzung, Chancen, Potenziale, Risiken Erwin Lammenett ; Die GastautorInnen Ann-Katrin Schmitz, Kai Koschorreck, Philip Hagl |
| title_full_unstemmed | Influencer-Marketing Strategie, Konzept, Umsetzung, Chancen, Potenziale, Risiken Erwin Lammenett ; Die GastautorInnen Ann-Katrin Schmitz, Kai Koschorreck, Philip Hagl |
| title_short | Influencer-Marketing |
| title_sort | influencer marketing strategie konzept umsetzung chancen potenziale risiken |
| title_sub | Strategie, Konzept, Umsetzung, Chancen, Potenziale, Risiken |
| topic | Verbraucherverhalten (DE-588)4062644-1 gnd Marketing (DE-588)4037589-4 gnd Online-Marketing (DE-588)7706419-7 gnd Social Media (DE-588)4639271-3 gnd Beeinflussung (DE-588)4005203-5 gnd |
| topic_facet | Verbraucherverhalten Marketing Online-Marketing Social Media Beeinflussung |
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