Beyond the dark arts: advancing marketing and communication theory and practice
Gespeichert in:
| Hauptverfasser: | , , , , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New Jersey
World Scientific
[2023]
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | xix, 313 Seiten Illustrationen |
| ISBN: | 9789811276057 |
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Datensatz im Suchindex
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Contents v Preface Acknowledgements vii About the Editors ix About the Contributors xi Chapter 1 Section I Beyond the Dark Arts: Advancing Marketing and Communication Theory and Practice Linda Brennan, Michaela Jackson, Krzysztof Kubacki, Lukas Parker, Divya Garg and Ella Chorazy Contextual and Theoretical Issues in Communication and Marketing Chapter 2 Frameworks for Socially Responsible Marketing and Ethical Communication 13 Stephan Dahl and JeffFrench Chapter 3 Emerging Technologies, Social Marketing and Ethics Nicole “Nikki” Lemire-Garlic Chapter 4 Metrics, Measurement and Impacts in Public Relations: Ethical Issues in a Changing Context Anne Gregory xvii 1 11 35 55
xviii Beyond the Dark Aris Chapter 5 Chapter 6 Section II Chapter 7 Chapter 8 Chapter 9 Technology to the Rescue? Considerations for Behaviour Change Practitioners Dang Nguyen and Michaela Jackson 79 Corporate Social Responsibility and the Sustainable Development Goals: The UK’s Four Largest Retailers Peter Jones 97 Issues and Controversies in Marketing and Communication Sustainability Chic and the Future of Fashion Marketing Jon Hewitt. Lukas Parker, Grace McQuilten, and Rimi Khan Culture and Health Communication: Engaging Social Media Influencers to Reach Culturally and Linguistically Diverse Communities Lukas Parker, Rob Cover, Charlotte Young and Katia Ostapets Vulnerable Communities and Behaviour Change: A Case of Modern Slavery in Supply Chains Krzysztof Kubacki, Natalia Szabiewska, Dariusz Siemieniako and Linda Brennan Chapter 10 Outrage and Activism Sommer Kapitan Chapter 11 Communication for Diversity and Inclusion: A South African Perspective Preeya Daya and Mlenga Jere Section ПІ Marketing and Communication Tools and Tactics to Achieve Social Change Chapter 12 More than Just a Game: The Challenge of Changing Emerging Adult Behaviour by Marketing to Gamers David Micallef Lukas Parker and Linda Brennan 123 125 149 167 191 209 227 229
Contents xix Chapter 13 Social Media and Upstream Social Marketing Michaela Jackson and Michael Mehmet 249 Chapter 14 Social Media Messaging for Health Annika Molenaar, Eva L. Jenkins, Linda Brennan, Dickson Lukose, Melissa Adamski and Tracy A. McCaffrey 267 Chapter 15 Responding Responsibly to Crisis and Disaster: The Communication Challenges Colleen E. Mills and Sussie C. Morrish 291 |
| adam_txt |
Contents v Preface Acknowledgements vii About the Editors ix About the Contributors xi Chapter 1 Section I Beyond the Dark Arts: Advancing Marketing and Communication Theory and Practice Linda Brennan, Michaela Jackson, Krzysztof Kubacki, Lukas Parker, Divya Garg and Ella Chorazy Contextual and Theoretical Issues in Communication and Marketing Chapter 2 Frameworks for Socially Responsible Marketing and Ethical Communication 13 Stephan Dahl and JeffFrench Chapter 3 Emerging Technologies, Social Marketing and Ethics Nicole “Nikki” Lemire-Garlic Chapter 4 Metrics, Measurement and Impacts in Public Relations: Ethical Issues in a Changing Context Anne Gregory xvii 1 11 35 55
xviii Beyond the Dark Aris Chapter 5 Chapter 6 Section II Chapter 7 Chapter 8 Chapter 9 Technology to the Rescue? Considerations for Behaviour Change Practitioners Dang Nguyen and Michaela Jackson 79 Corporate Social Responsibility and the Sustainable Development Goals: The UK’s Four Largest Retailers Peter Jones 97 Issues and Controversies in Marketing and Communication Sustainability Chic and the Future of Fashion Marketing Jon Hewitt. Lukas Parker, Grace McQuilten, and Rimi Khan Culture and Health Communication: Engaging Social Media Influencers to Reach Culturally and Linguistically Diverse Communities Lukas Parker, Rob Cover, Charlotte Young and Katia Ostapets Vulnerable Communities and Behaviour Change: A Case of Modern Slavery in Supply Chains Krzysztof Kubacki, Natalia Szabiewska, Dariusz Siemieniako and Linda Brennan Chapter 10 Outrage and Activism Sommer Kapitan Chapter 11 Communication for Diversity and Inclusion: A South African Perspective Preeya Daya and Mlenga Jere Section ПІ Marketing and Communication Tools and Tactics to Achieve Social Change Chapter 12 More than Just a Game: The Challenge of Changing Emerging Adult Behaviour by Marketing to Gamers David Micallef Lukas Parker and Linda Brennan 123 125 149 167 191 209 227 229
Contents xix Chapter 13 Social Media and Upstream Social Marketing Michaela Jackson and Michael Mehmet 249 Chapter 14 Social Media Messaging for Health Annika Molenaar, Eva L. Jenkins, Linda Brennan, Dickson Lukose, Melissa Adamski and Tracy A. McCaffrey 267 Chapter 15 Responding Responsibly to Crisis and Disaster: The Communication Challenges Colleen E. Mills and Sussie C. Morrish 291 |
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| spelling | Beyond the dark arts advancing marketing and communication theory and practice edited by Linda Brennan, RMIT University, Australia, Lukas Parker, RMIT University, Australia, Divya Garg, RMIT University, Australia, Krzysztof Kubacki, University of Plymouth, UK, Michaela Jackson, RMIT University, Australia, Ella Chorazy, RMIT University, Australia New Jersey World Scientific [2023] xix, 313 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Implementation (DE-588)4026661-8 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Soziale Verantwortung (DE-588)4055737-6 gnd rswk-swf Wirtschaftsethik (DE-588)4066439-9 gnd rswk-swf Social marketing Communication in marketing Social responsibility of business (DE-588)4143413-4 Aufsatzsammlung gnd-content Unternehmen (DE-588)4061963-1 s Marketing (DE-588)4037589-4 s Soziale Verantwortung (DE-588)4055737-6 s Wirtschaftsethik (DE-588)4066439-9 s Implementation (DE-588)4026661-8 s b DE-604 Brennan, Linda (DE-588)113190107X edt aut Parker, Lukas 1977- (DE-588)1131901495 edt aut Garg, Divya (DE-588)1321204779 edt aut Kubacki, Krzysztof (DE-588)1084217341 edt aut Jackson, Michaela (DE-588)1321205147 edt aut Chorazy, Ella (DE-588)1321205414 edt aut Erscheint auch als Online-Ausgabe 978-981-127-606-4 Erscheint auch als Online-Ausgabe 978-981-127-607-1 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034281545&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| title | Beyond the dark arts advancing marketing and communication theory and practice |
| title_auth | Beyond the dark arts advancing marketing and communication theory and practice |
| title_exact_search | Beyond the dark arts advancing marketing and communication theory and practice |
| title_exact_search_txtP | Beyond the dark arts advancing marketing and communication theory and practice |
| title_full | Beyond the dark arts advancing marketing and communication theory and practice edited by Linda Brennan, RMIT University, Australia, Lukas Parker, RMIT University, Australia, Divya Garg, RMIT University, Australia, Krzysztof Kubacki, University of Plymouth, UK, Michaela Jackson, RMIT University, Australia, Ella Chorazy, RMIT University, Australia |
| title_fullStr | Beyond the dark arts advancing marketing and communication theory and practice edited by Linda Brennan, RMIT University, Australia, Lukas Parker, RMIT University, Australia, Divya Garg, RMIT University, Australia, Krzysztof Kubacki, University of Plymouth, UK, Michaela Jackson, RMIT University, Australia, Ella Chorazy, RMIT University, Australia |
| title_full_unstemmed | Beyond the dark arts advancing marketing and communication theory and practice edited by Linda Brennan, RMIT University, Australia, Lukas Parker, RMIT University, Australia, Divya Garg, RMIT University, Australia, Krzysztof Kubacki, University of Plymouth, UK, Michaela Jackson, RMIT University, Australia, Ella Chorazy, RMIT University, Australia |
| title_short | Beyond the dark arts |
| title_sort | beyond the dark arts advancing marketing and communication theory and practice |
| title_sub | advancing marketing and communication theory and practice |
| topic | Marketing (DE-588)4037589-4 gnd Implementation (DE-588)4026661-8 gnd Unternehmen (DE-588)4061963-1 gnd Soziale Verantwortung (DE-588)4055737-6 gnd Wirtschaftsethik (DE-588)4066439-9 gnd |
| topic_facet | Marketing Implementation Unternehmen Soziale Verantwortung Wirtschaftsethik Aufsatzsammlung |
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