Branding diversity: new advertising and cultural strategies
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Routledge, Taylor & Francis Group
2022
|
| Schriftenreihe: | Routledge critical advertising studies
Routledge focus |
| Schlagworte: | |
| Beschreibung: | First published 2020 ; first issued in paperback 2022 |
| Beschreibung: | 122 Seiten 22 cm |
| ISBN: | 1032474815 9781032474816 9780367145446 |
Internformat
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| 264 | 1 | |a London ; New York |b Routledge, Taylor & Francis Group |c 2022 | |
| 300 | |a 122 Seiten |c 22 cm | ||
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| 653 | 0 | |a Advertising / Social aspects / United States | |
| 653 | 0 | |a Advertising / Political aspects / United States | |
| 653 | 0 | |a Branding (Marketing) / Social aspects / United States | |
| 653 | 0 | |a Branding (Marketing) / Political aspects / United States | |
| 653 | 0 | |a Cultural pluralism in advertising / United States | |
| 653 | 0 | |a Advertising / Political aspects | |
| 653 | 0 | |a Advertising / Social aspects | |
| 653 | 0 | |a Cultural pluralism in advertising | |
| 653 | 2 | |a United States | |
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Datensatz im Suchindex
| _version_ | 1804185293808467968 |
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| author_sort | Khamis, Susie |
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| building | Verbundindex |
| bvnumber | BV049018531 |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)1392139548 (DE-599)BVBBV049018531 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV049018531 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T22:13:28Z |
| indexdate | 2024-07-10T09:52:56Z |
| institution | BVB |
| isbn | 1032474815 9781032474816 9780367145446 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034281461 |
| oclc_num | 1392139548 |
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| physical | 122 Seiten 22 cm |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | Routledge, Taylor & Francis Group |
| record_format | marc |
| series2 | Routledge critical advertising studies Routledge focus |
| spelling | Khamis, Susie Verfasser (DE-588)1239385986 aut Branding diversity new advertising and cultural strategies London ; New York Routledge, Taylor & Francis Group 2022 122 Seiten 22 cm txt rdacontent n rdamedia nc rdacarrier Routledge critical advertising studies Routledge focus First published 2020 ; first issued in paperback 2022 Vielfalt (DE-588)4312811-7 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Advertising / Social aspects / United States Advertising / Political aspects / United States Branding (Marketing) / Social aspects / United States Branding (Marketing) / Political aspects / United States Cultural pluralism in advertising / United States Advertising / Political aspects Advertising / Social aspects Cultural pluralism in advertising United States Markenpolitik (DE-588)4144679-3 s Vielfalt (DE-588)4312811-7 s DE-604 Erscheint auch als Online-Ausgabe 978-0-429-03225-7 |
| spellingShingle | Khamis, Susie Branding diversity new advertising and cultural strategies Vielfalt (DE-588)4312811-7 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4312811-7 (DE-588)4144679-3 |
| title | Branding diversity new advertising and cultural strategies |
| title_auth | Branding diversity new advertising and cultural strategies |
| title_exact_search | Branding diversity new advertising and cultural strategies |
| title_exact_search_txtP | Branding diversity new advertising and cultural strategies |
| title_full | Branding diversity new advertising and cultural strategies |
| title_fullStr | Branding diversity new advertising and cultural strategies |
| title_full_unstemmed | Branding diversity new advertising and cultural strategies |
| title_short | Branding diversity |
| title_sort | branding diversity new advertising and cultural strategies |
| title_sub | new advertising and cultural strategies |
| topic | Vielfalt (DE-588)4312811-7 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Vielfalt Markenpolitik |
| work_keys_str_mv | AT khamissusie brandingdiversitynewadvertisingandculturalstrategies |