Traffic: genius, rivalry, and delusion in the billion-dollar race to go viral
"The origin story of the Age of Disinformation: the candid inside tale of two online media rivals, Jonah Peretti of HuffPost and Buzzfeed and Nick Denton of Gawker Media, whose delirious pursuit of attention at scale in the first two decades of the 21st century helped release the dark forces th...
Gespeichert in:
1. Verfasser: | |
---|---|
Format: | Buch |
Sprache: | English |
Veröffentlicht: |
New York
Penguin Press
2023
|
Schlagworte: | |
Zusammenfassung: | "The origin story of the Age of Disinformation: the candid inside tale of two online media rivals, Jonah Peretti of HuffPost and Buzzfeed and Nick Denton of Gawker Media, whose delirious pursuit of attention at scale in the first two decades of the 21st century helped release the dark forces that would overtake the internet and American society. If attention is the new oil, Ben Smith's Traffic is the story of the time between the first gusher and the impact of climate change. The curtain opens in Soho in the early 2000's, in that brief moment after the first dotcom crash and before Google, Apple, and Facebook exploded, when it seemed that New York City rather than Silicon Valley might become tech's center of gravity. There, within a few square blocks, Nick Denton's merry band of nihilists at his growing Gawker empire and Jonah Peretti's sunnier crew at HuffPost and Buzzfeed were building the foundations of click-bait media. It was tech's age of innocence: the old establishment might have been discredited by the Iraq War, but digital news would facilitate the spread of truth. Progressive activists were first to the scene, and for a while it seemed they were the scene. After all, didn't they get Barack Obama elected? Ben Smith, who would go on to earn a controversial reputation as Buzzfeed's editor-in-chief, was either there or talked to everyone who was, and in his trademark fashion, he chronicles it all with marvelous lucidity scored with dark wit, sparing no one-and certainly not himself. Denton and Gawker were seen at the time as the black hats, but in Smith's hands the story is much more nuanced: yes, Denton's ideology of radical transparency was problematic, but at least he had an ideology. Jonah Peretti survived long after Denton's Gawker perished because his focus on clicks was relentlessly content-agnostic. But as with the proverbial sorcerer's apprentice, unintended consequences began to gain momentum. At the heart of Traffic is one of the great ironies of our time: the internet, which was going to help the left remake the world in its image, has become the motive force of right populism. As Smith and his colleagues and rivals thought they were inventing digital media, other figures, flickering around the margins of their story, had different designs. People like Steve Bannon and Andrew Breitbart and Gavin McInnes and Chris Poole, the creator of 4chan, all seemed like minor characters in the narrative in which Nick and Jonah and crew were the stars. By 2020, any reasonable observer might wonder if the opposite wasn't the case. To understand how we got here, Traffic is essential and enthralling reading"-- |
Beschreibung: | Includes bibliographical references and index |
Beschreibung: | 343 Seiten |
ISBN: | 9780593299753 |
Internformat
MARC
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100 | 1 | |a Smith, Ben |d 1985- |e Verfasser |0 (DE-588)1206258055 |4 aut | |
245 | 1 | 0 | |a Traffic |b genius, rivalry, and delusion in the billion-dollar race to go viral |c Ben Smith |
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500 | |a Includes bibliographical references and index | ||
520 | 3 | |a "The origin story of the Age of Disinformation: the candid inside tale of two online media rivals, Jonah Peretti of HuffPost and Buzzfeed and Nick Denton of Gawker Media, whose delirious pursuit of attention at scale in the first two decades of the 21st century helped release the dark forces that would overtake the internet and American society. If attention is the new oil, Ben Smith's Traffic is the story of the time between the first gusher and the impact of climate change. The curtain opens in Soho in the early 2000's, in that brief moment after the first dotcom crash and before Google, Apple, and Facebook exploded, when it seemed that New York City rather than Silicon Valley might become tech's center of gravity. There, within a few square blocks, Nick Denton's merry band of nihilists at his growing Gawker empire and Jonah Peretti's sunnier crew at HuffPost and Buzzfeed were building the foundations of click-bait media. | |
520 | 3 | |a It was tech's age of innocence: the old establishment might have been discredited by the Iraq War, but digital news would facilitate the spread of truth. Progressive activists were first to the scene, and for a while it seemed they were the scene. After all, didn't they get Barack Obama elected? Ben Smith, who would go on to earn a controversial reputation as Buzzfeed's editor-in-chief, was either there or talked to everyone who was, and in his trademark fashion, he chronicles it all with marvelous lucidity scored with dark wit, sparing no one-and certainly not himself. Denton and Gawker were seen at the time as the black hats, but in Smith's hands the story is much more nuanced: yes, Denton's ideology of radical transparency was problematic, but at least he had an ideology. Jonah Peretti survived long after Denton's Gawker perished because his focus on clicks was relentlessly content-agnostic. | |
520 | 3 | |a But as with the proverbial sorcerer's apprentice, unintended consequences began to gain momentum. At the heart of Traffic is one of the great ironies of our time: the internet, which was going to help the left remake the world in its image, has become the motive force of right populism. As Smith and his colleagues and rivals thought they were inventing digital media, other figures, flickering around the margins of their story, had different designs. People like Steve Bannon and Andrew Breitbart and Gavin McInnes and Chris Poole, the creator of 4chan, all seemed like minor characters in the narrative in which Nick and Jonah and crew were the stars. By 2020, any reasonable observer might wonder if the opposite wasn't the case. To understand how we got here, Traffic is essential and enthralling reading"-- | |
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650 | 0 | 7 | |a Neue Medien |0 (DE-588)4196910-8 |2 gnd |9 rswk-swf |
651 | 7 | |a USA |0 (DE-588)4078704-7 |2 gnd |9 rswk-swf | |
653 | 1 | |a Peretti, Jonah | |
653 | 1 | |a Denton, Nicholas | |
653 | 0 | |a News Web sites / United States | |
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776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-0-59329976-0 |
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Datensatz im Suchindex
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---|---|
adam_txt | |
any_adam_object | |
any_adam_object_boolean | |
author | Smith, Ben 1985- |
author_GND | (DE-588)1206258055 |
author_facet | Smith, Ben 1985- |
author_role | aut |
author_sort | Smith, Ben 1985- |
author_variant | b s bs |
building | Verbundindex |
bvnumber | BV049014191 |
ctrlnum | (OCoLC)1379093778 (DE-599)KXP1818495171 |
dewey-full | 070.430973 |
dewey-hundreds | 000 - Computer science, information, general works |
dewey-ones | 070 - Documentary, educational, news media; journalism |
dewey-raw | 070.430973 |
dewey-search | 070.430973 |
dewey-sort | 270.430973 |
dewey-tens | 070 - Documentary, educational, news media; journalism |
discipline | Allgemeines |
discipline_str_mv | Allgemeines |
format | Book |
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isbn | 9780593299753 |
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spelling | Smith, Ben 1985- Verfasser (DE-588)1206258055 aut Traffic genius, rivalry, and delusion in the billion-dollar race to go viral Ben Smith New York Penguin Press 2023 343 Seiten txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index "The origin story of the Age of Disinformation: the candid inside tale of two online media rivals, Jonah Peretti of HuffPost and Buzzfeed and Nick Denton of Gawker Media, whose delirious pursuit of attention at scale in the first two decades of the 21st century helped release the dark forces that would overtake the internet and American society. If attention is the new oil, Ben Smith's Traffic is the story of the time between the first gusher and the impact of climate change. The curtain opens in Soho in the early 2000's, in that brief moment after the first dotcom crash and before Google, Apple, and Facebook exploded, when it seemed that New York City rather than Silicon Valley might become tech's center of gravity. There, within a few square blocks, Nick Denton's merry band of nihilists at his growing Gawker empire and Jonah Peretti's sunnier crew at HuffPost and Buzzfeed were building the foundations of click-bait media. It was tech's age of innocence: the old establishment might have been discredited by the Iraq War, but digital news would facilitate the spread of truth. Progressive activists were first to the scene, and for a while it seemed they were the scene. After all, didn't they get Barack Obama elected? Ben Smith, who would go on to earn a controversial reputation as Buzzfeed's editor-in-chief, was either there or talked to everyone who was, and in his trademark fashion, he chronicles it all with marvelous lucidity scored with dark wit, sparing no one-and certainly not himself. Denton and Gawker were seen at the time as the black hats, but in Smith's hands the story is much more nuanced: yes, Denton's ideology of radical transparency was problematic, but at least he had an ideology. Jonah Peretti survived long after Denton's Gawker perished because his focus on clicks was relentlessly content-agnostic. But as with the proverbial sorcerer's apprentice, unintended consequences began to gain momentum. At the heart of Traffic is one of the great ironies of our time: the internet, which was going to help the left remake the world in its image, has become the motive force of right populism. As Smith and his colleagues and rivals thought they were inventing digital media, other figures, flickering around the margins of their story, had different designs. People like Steve Bannon and Andrew Breitbart and Gavin McInnes and Chris Poole, the creator of 4chan, all seemed like minor characters in the narrative in which Nick and Jonah and crew were the stars. By 2020, any reasonable observer might wonder if the opposite wasn't the case. To understand how we got here, Traffic is essential and enthralling reading"-- Wirtschaftlichkeit (DE-588)4066424-7 gnd rswk-swf Neue Medien (DE-588)4196910-8 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf Peretti, Jonah Denton, Nicholas News Web sites / United States Digital media / Economic aspects / United States Internet industry / United States USA (DE-588)4078704-7 g Neue Medien (DE-588)4196910-8 s Wirtschaftlichkeit (DE-588)4066424-7 s DE-188 Erscheint auch als Online-Ausgabe 978-0-59329976-0 |
spellingShingle | Smith, Ben 1985- Traffic genius, rivalry, and delusion in the billion-dollar race to go viral Wirtschaftlichkeit (DE-588)4066424-7 gnd Neue Medien (DE-588)4196910-8 gnd |
subject_GND | (DE-588)4066424-7 (DE-588)4196910-8 (DE-588)4078704-7 |
title | Traffic genius, rivalry, and delusion in the billion-dollar race to go viral |
title_auth | Traffic genius, rivalry, and delusion in the billion-dollar race to go viral |
title_exact_search | Traffic genius, rivalry, and delusion in the billion-dollar race to go viral |
title_exact_search_txtP | Traffic genius, rivalry, and delusion in the billion-dollar race to go viral |
title_full | Traffic genius, rivalry, and delusion in the billion-dollar race to go viral Ben Smith |
title_fullStr | Traffic genius, rivalry, and delusion in the billion-dollar race to go viral Ben Smith |
title_full_unstemmed | Traffic genius, rivalry, and delusion in the billion-dollar race to go viral Ben Smith |
title_short | Traffic |
title_sort | traffic genius rivalry and delusion in the billion dollar race to go viral |
title_sub | genius, rivalry, and delusion in the billion-dollar race to go viral |
topic | Wirtschaftlichkeit (DE-588)4066424-7 gnd Neue Medien (DE-588)4196910-8 gnd |
topic_facet | Wirtschaftlichkeit Neue Medien USA |
work_keys_str_mv | AT smithben trafficgeniusrivalryanddelusioninthebilliondollarracetogoviral |