What is post-branding?: how to counter fundamentalist marketplace semiotics
Post-Branding empowers better design of public communication for civic and activist groups by replacing corporate branding’s predatory principles with a new set of strategies embedded in a new culture of craft. A new way of being and knowing, for a new way of relating with the world. Brands aren’t j...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
[Eindhoven]
Set Margins'
2023
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| Ausgabe: | First Edition |
| Schriftenreihe: | Set Margins'
#3 |
| Schlagworte: | |
| Zusammenfassung: | Post-Branding empowers better design of public communication for civic and activist groups by replacing corporate branding’s predatory principles with a new set of strategies embedded in a new culture of craft. A new way of being and knowing, for a new way of relating with the world. Brands aren’t just intruding on culture, they are our culture. They are the sponsored mechanisms for constructing and manipulating meaning and human identity. But should we cede such a fundamental human need to the market? If not, why not, and is there an alternative? What is Post Branding? is a work of ‘practical theory’. It is a compact ‘pocket-book’ format publication composed of four main sections. The first, ‘DIS-BRANDED’, is a text of 20 short page-long chapters exposing the ideological underbelly and real-world impact of branding. The second, ‘MIXED MESSAGES’, is a provocative visual essay illuminating the texts’ main themes. The third, ‘MANUAL’, presents a framework for a critical alternative to corporate branding, humorously appropriating found instructional diagrams as a brand manual satire. This section also includes examples of completed contemporary projects that have implemented post-branding principles. The book concludes with ‘CONTEXT’, featuring a conversation with cultural theorist Brian Holmes and an argument with design historian Steven Heller. Part design experiment, part critical theory, and part how-to-manual, What is Post-Branding? introduces a creative counter to branding’s neoliberal orthodoxy. |
| Beschreibung: | 265 Seiten |
| ISBN: | 9789083270678 |
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| index_date | 2024-07-03T22:12:13Z |
| indexdate | 2024-07-10T09:52:48Z |
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| isbn | 9789083270678 |
| language | German |
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| physical | 265 Seiten |
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| spelling | Grant, Jason ca. 20. Jh. Verfasser (DE-588)1302905783 aut What is post-branding? how to counter fundamentalist marketplace semiotics by Jason Grant and Oliver Vodeb First Edition [Eindhoven] Set Margins' 2023 265 Seiten sti rdacontent txt rdacontent n rdamedia nc rdacarrier Set Margins' #3 Post-Branding empowers better design of public communication for civic and activist groups by replacing corporate branding’s predatory principles with a new set of strategies embedded in a new culture of craft. A new way of being and knowing, for a new way of relating with the world. Brands aren’t just intruding on culture, they are our culture. They are the sponsored mechanisms for constructing and manipulating meaning and human identity. But should we cede such a fundamental human need to the market? If not, why not, and is there an alternative? What is Post Branding? is a work of ‘practical theory’. It is a compact ‘pocket-book’ format publication composed of four main sections. The first, ‘DIS-BRANDED’, is a text of 20 short page-long chapters exposing the ideological underbelly and real-world impact of branding. The second, ‘MIXED MESSAGES’, is a provocative visual essay illuminating the texts’ main themes. The third, ‘MANUAL’, presents a framework for a critical alternative to corporate branding, humorously appropriating found instructional diagrams as a brand manual satire. This section also includes examples of completed contemporary projects that have implemented post-branding principles. The book concludes with ‘CONTEXT’, featuring a conversation with cultural theorist Brian Holmes and an argument with design historian Steven Heller. Part design experiment, part critical theory, and part how-to-manual, What is Post-Branding? introduces a creative counter to branding’s neoliberal orthodoxy. Marke (DE-588)4074577-6 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf (DE-588)4145395-5 Bildband gnd-content Marke (DE-588)4074577-6 s Markenpolitik (DE-588)4144679-3 s DE-604 Vodeb, Oliver ca. 20. Jh. Sonstige (DE-588)1302906437 oth Set Margins' #3 (DE-604)BV049317698 3 |
| spellingShingle | Grant, Jason ca. 20. Jh What is post-branding? how to counter fundamentalist marketplace semiotics Set Margins' Marke (DE-588)4074577-6 gnd Markenpolitik (DE-588)4144679-3 gnd |
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| title | What is post-branding? how to counter fundamentalist marketplace semiotics |
| title_auth | What is post-branding? how to counter fundamentalist marketplace semiotics |
| title_exact_search | What is post-branding? how to counter fundamentalist marketplace semiotics |
| title_exact_search_txtP | What is post-branding? how to counter fundamentalist marketplace semiotics |
| title_full | What is post-branding? how to counter fundamentalist marketplace semiotics by Jason Grant and Oliver Vodeb |
| title_fullStr | What is post-branding? how to counter fundamentalist marketplace semiotics by Jason Grant and Oliver Vodeb |
| title_full_unstemmed | What is post-branding? how to counter fundamentalist marketplace semiotics by Jason Grant and Oliver Vodeb |
| title_short | What is post-branding? |
| title_sort | what is post branding how to counter fundamentalist marketplace semiotics |
| title_sub | how to counter fundamentalist marketplace semiotics |
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