Social media communication: concepts, practices, data, law and ethics
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York and London
Routledge, Taylor & Francis Group
[2024]
|
| Ausgabe: | Fourth edition |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Klappentext |
| Beschreibung: | XXV, 415 Seiten Illustrationen |
| ISBN: | 9781032246598 9781032251776 |
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Datensatz im Suchindex
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| adam_text | Contents List of Tables xi List of Boxes xiii Preface Introduction to Social Media Concepts xv 1 What Makes Social Media Communication Transformative? Social Media Concepts and Theories Social Media in Journalism Social Media in PR Trust Influence and Engagement Social Media in Advertising and Marketing New Media Ahead Discussion Questions: Strategies and Tactics 12 14 18 24 25 26 26 28 36 37 CMC, Diffusion and Social Theories 45 Identity Internet History Social Network Site (SNS) Definitions Interaction Community Diffusion of New Ideas Uses and Gratifications Online Culture and Power CMC and Social Media Discussion Questions: Strategies and Tactics 47 48 49 55 59 59 60 63 66 69
CONTENTS Social Media in Journalism 77 Journalism Theories Citizen Journalism Crowdsourcing Microblogging and Curation Journalism Case Studies Bloggers Social Media Celebrity Discussion Questions: Strategies and Tactics 84 85 86 88 90 91 94 100 Social Media in Public Relations PR Management PR History and Tactics PR Theories Credibility Social Capital, Conflict and Collaboration Social Media Tactics PR Newsrooms and Message Targeting PR Blogging and Case Studies Corporate Social Responsibility (CSR) Non-Profits Discussion Questions: Strategies and Tactics 110 114 116 118 11 8 119 125 127 130 132 137 Social Media in Advertising and Marketing 143 Advertising and Marketing Theories Consumer Psychology and Electronic Word-of-Mouth (eWOM) Branding Promotions, Market Research and Segmentation Integrated Marketing Communication (IMC) Social Media Strategic Planning, Awareness and Engagement Search Engine Optimization (SEO) Return on Investment (ROI) Cost of Ignoring (COl) Advertising and Marketing Case Studies Real-Time Social Marketing Discussion Questions: Strategies and Tactics VI 107 148 152 153 1 54 155 156 158 159 161 161 162 170
CONTENTS Social Media Metrics and Analytics 175 Social Media Measures The Barcelona Principles 3.0 and SMART Goals See, Say, Feel, Do Google Analytics Facebook Insights Twitter Analytics and Instagram Influence Social Network Analysis (SNA) Other Social Network Measurement Issues Discussion Questions: Strategies and Tactics 1 81 182 1 84 185 1 89 190 198 204 205 New and Mobile Media Technologies, Innovation and Investment 211 Entrepreneurs Angel Investors and Start-Ups Big Ideas and Business Crush It and the Thank You Economy Crowdfunding Emergence of New and Mobile Media Implications of Revolutionary Mobile and Social Media Twitter Impact Mobile Geotagging Google Glass, Snapchat Spectacles and AR Discussion Questions: Strategies and Tactics 217 21 8 219 221 221 222 223 225 229 230 232 Big Data and Privacy 237 Privacy Development TikTok, Instagram and Twitter Policies Big Data and Privacy FTC Regulation Privacy and Legal Implications Discussion Questions: Strategies and Tactics Law and Regulation Free Expression and the First Amendment Internet Libel 240 243 246 248 249 254 259 264 266 VII
CONTENTS Facebook, Twitter and the Law International Social Media Prior Restraint and Terrorism US Internet Indecency Regulated Media Technologies FTC Regulation: Advertising, PR and Social Media Copyright Infringement, File Sharing and Fair Use Social Perspectives on Law Social Media Privacy Issues Discussion Questions: Strategies and Tactics Social Media Ethics Theories and Philosophies Idealism and Relativism Moral Development Trust and Transparency Human Dignity Frameworks Practical Social Media Ethics Equality and Fairness Natural Law and Harm Reconsidering Community Limitations of Ethics Discussion Questions: Strategies and Tactics Best Practices in Social Media Mobile Media and CMC Newspapers, Magazines and Journalism Revisited Radio, Audio and Podcast Mobile Apps Television, Branding and Live From the Scene Top Media Sites on Social Media Blogging Blogs for Public Relations and Social Media Marketing Helpful Tools Getting Ahead of the Social Media Pack Perils IT, Collaboration, Virtual Teams and Other Trends Discussion Questions: Strategies and Tactics VIII 267 272 274 278 280 281 284 286 288 293 301 308 309 310 311 314 315 317 318 319 320 322 327 329 331 332 337 337 337 338 341 342 343 344 345
CONTENTS Future of Social Media and Information Literacy 349 Media Literacy Life-Long Learning and Media Literacy Global Media Corporations Framing of Media Messages Potential Effects From Applied Media Literacy Engagement, Networked Communicators, Trust and Influence Discussion Questions: Strategies and Tactics 356 359 360 361 362 367 373 Glossary 381 Index 393 IX
This updated fourth edition presents a wide-scale, interdisciplinary guide to social media communication. Examining platforms like Facebook, Instagram, Snapchat, TikTok, Twitter and YouTube, the book analyzes social media’s use in journalism, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics - all promoting the critical thinking that is needed to use new, evolving and maturing networking tools effectively within social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry’s leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they will need to both evaluate and utilize current and future forms of social media communication. Updates to the fourth edition include expanded discussion of disinformation, the impact of artificial intelligence (Al), natural language chatbots, virtual and augmented reality technologies and the COVID-19 infodemic. Social Media Communication is the perfect social media primer for students and professionals and, with a dedicated online teaching guide, ideal for instructors, too. Jeremy Harris Lipschultz is Peter Kiewit Distinguished Professor in the UNO Social Media Lab for Research and Engagement, University of Nebraska at Omaha. He has published more than a dozen books over three decades about media, the Internet and social media communication. These include Social Media Measurement and Management: Entrepreneurial Digital Analytics
(2019), Social Media Law and Ethics (2021) and Social Media and Political Communication (2022).
|
| adam_txt |
Contents List of Tables xi List of Boxes xiii Preface Introduction to Social Media Concepts xv 1 What Makes Social Media Communication Transformative? Social Media Concepts and Theories Social Media in Journalism Social Media in PR Trust Influence and Engagement Social Media in Advertising and Marketing New Media Ahead Discussion Questions: Strategies and Tactics 12 14 18 24 25 26 26 28 36 37 CMC, Diffusion and Social Theories 45 Identity Internet History Social Network Site (SNS) Definitions Interaction Community Diffusion of New Ideas Uses and Gratifications Online Culture and Power CMC and Social Media Discussion Questions: Strategies and Tactics 47 48 49 55 59 59 60 63 66 69
CONTENTS Social Media in Journalism 77 Journalism Theories Citizen Journalism Crowdsourcing Microblogging and Curation Journalism Case Studies Bloggers Social Media Celebrity Discussion Questions: Strategies and Tactics 84 85 86 88 90 91 94 100 Social Media in Public Relations PR Management PR History and Tactics PR Theories Credibility Social Capital, Conflict and Collaboration Social Media Tactics PR Newsrooms and Message Targeting PR Blogging and Case Studies Corporate Social Responsibility (CSR) Non-Profits Discussion Questions: Strategies and Tactics 110 114 116 118 11 8 119 125 127 130 132 137 Social Media in Advertising and Marketing 143 Advertising and Marketing Theories Consumer Psychology and Electronic Word-of-Mouth (eWOM) Branding Promotions, Market Research and Segmentation Integrated Marketing Communication (IMC) Social Media Strategic Planning, Awareness and Engagement Search Engine Optimization (SEO) Return on Investment (ROI) Cost of Ignoring (COl) Advertising and Marketing Case Studies Real-Time Social Marketing Discussion Questions: Strategies and Tactics VI 107 148 152 153 1 54 155 156 158 159 161 161 162 170
CONTENTS Social Media Metrics and Analytics 175 Social Media Measures The Barcelona Principles 3.0 and SMART Goals See, Say, Feel, Do Google Analytics Facebook Insights Twitter Analytics and Instagram Influence Social Network Analysis (SNA) Other Social Network Measurement Issues Discussion Questions: Strategies and Tactics 1 81 182 1 84 185 1 89 190 198 204 205 New and Mobile Media Technologies, Innovation and Investment 211 Entrepreneurs Angel Investors and Start-Ups Big Ideas and Business "Crush It" and the Thank You Economy Crowdfunding Emergence of New and Mobile Media Implications of Revolutionary Mobile and Social Media Twitter Impact Mobile Geotagging Google Glass, Snapchat Spectacles and AR Discussion Questions: Strategies and Tactics 217 21 8 219 221 221 222 223 225 229 230 232 Big Data and Privacy 237 Privacy Development TikTok, Instagram and Twitter Policies Big Data and Privacy FTC Regulation Privacy and Legal Implications Discussion Questions: Strategies and Tactics Law and Regulation Free Expression and the First Amendment Internet Libel 240 243 246 248 249 254 259 264 266 VII
CONTENTS Facebook, Twitter and the Law International Social Media Prior Restraint and Terrorism US Internet Indecency Regulated Media Technologies FTC Regulation: Advertising, PR and Social Media Copyright Infringement, File Sharing and Fair Use Social Perspectives on Law Social Media Privacy Issues Discussion Questions: Strategies and Tactics Social Media Ethics Theories and Philosophies Idealism and Relativism Moral Development Trust and Transparency Human Dignity Frameworks Practical Social Media Ethics Equality and Fairness Natural Law and Harm Reconsidering Community Limitations of Ethics Discussion Questions: Strategies and Tactics Best Practices in Social Media Mobile Media and CMC Newspapers, Magazines and Journalism Revisited Radio, Audio and Podcast Mobile Apps Television, Branding and Live From the Scene Top Media Sites on Social Media Blogging Blogs for Public Relations and Social Media Marketing Helpful Tools Getting Ahead of the Social Media Pack Perils IT, Collaboration, Virtual Teams and Other Trends Discussion Questions: Strategies and Tactics VIII 267 272 274 278 280 281 284 286 288 293 301 308 309 310 311 314 315 317 318 319 320 322 327 329 331 332 337 337 337 338 341 342 343 344 345
CONTENTS Future of Social Media and Information Literacy 349 Media Literacy Life-Long Learning and Media Literacy Global Media Corporations Framing of Media Messages Potential Effects From Applied Media Literacy Engagement, Networked Communicators, Trust and Influence Discussion Questions: Strategies and Tactics 356 359 360 361 362 367 373 Glossary 381 Index 393 IX
This updated fourth edition presents a wide-scale, interdisciplinary guide to social media communication. Examining platforms like Facebook, Instagram, Snapchat, TikTok, Twitter and YouTube, the book analyzes social media’s use in journalism, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics - all promoting the critical thinking that is needed to use new, evolving and maturing networking tools effectively within social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry’s leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they will need to both evaluate and utilize current and future forms of social media communication. Updates to the fourth edition include expanded discussion of disinformation, the impact of artificial intelligence (Al), natural language chatbots, virtual and augmented reality technologies and the COVID-19 infodemic. Social Media Communication is the perfect social media primer for students and professionals and, with a dedicated online teaching guide, ideal for instructors, too. Jeremy Harris Lipschultz is Peter Kiewit Distinguished Professor in the UNO Social Media Lab for Research and Engagement, University of Nebraska at Omaha. He has published more than a dozen books over three decades about media, the Internet and social media communication. These include Social Media Measurement and Management: Entrepreneurial Digital Analytics
(2019), Social Media Law and Ethics (2021) and Social Media and Political Communication (2022). |
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