The CQ Press Writing Guide for Public Policy:
The CQ Press Writing Guide for Public Policy, Second Edition, is loaded with rich real-world examples that help students master the process of translating insightful policy analysis into clear policy recommendations. Known for his conversational writing style, author Andrew Pennock offers step-by-st...
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Thousand Oaks
CQ Press
[2023]
|
| Ausgabe: | Second edition |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | The CQ Press Writing Guide for Public Policy, Second Edition, is loaded with rich real-world examples that help students master the process of translating insightful policy analysis into clear policy recommendations. Known for his conversational writing style, author Andrew Pennock offers step-by-step instructions on how to write for a variety of genres...including policy memos, briefs, op-eds, press releases, written testimony, social media, and emails...in a style that policy makers expect. Focusing on an audience-centered approach, the second edition of this award-winning book helps students learn how to create and organize an argument based on the unique needs and expectations of policy makers. The book also covers the nuts and bolts of how to write for a policy audience in specific genres, with special consideration of ethics and working with visual and technical material. The second edition features updated examples and a new chapter on writing for public speaking.Winner of the 2019 Textbook Excellence Award ("Texty") from the Textbook & Academic Authors Association (TAA) |
| Beschreibung: | xix, 263 Seiten Illustrationen, Diagramme 229 mm |
| ISBN: | 9781071858288 |
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| 520 | |a The CQ Press Writing Guide for Public Policy, Second Edition, is loaded with rich real-world examples that help students master the process of translating insightful policy analysis into clear policy recommendations. Known for his conversational writing style, author Andrew Pennock offers step-by-step instructions on how to write for a variety of genres...including policy memos, briefs, op-eds, press releases, written testimony, social media, and emails...in a style that policy makers expect. Focusing on an audience-centered approach, the second edition of this award-winning book helps students learn how to create and organize an argument based on the unique needs and expectations of policy makers. The book also covers the nuts and bolts of how to write for a policy audience in specific genres, with special consideration of ethics and working with visual and technical material. The second edition features updated examples and a new chapter on writing for public speaking.Winner of the 2019 Textbook Excellence Award ("Texty") from the Textbook & Academic Authors Association (TAA) | ||
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| adam_text | DETAILED CONTENTS xv Preface xvii Acknowledgments xix About the Author INTRODUCTION PARTI Chapter 1 Audiences and Audience-Centered Writing in Public Policy 1 3 What Is Audience-Centered Writing? 3 Who Is the Audience in Policy Settings? 4 The Different Audiences in PoLicy Settings Elected Officials Bureaucrats The Media 6 6 6 7 What Do These PoLicy Audiences Need to Know? 8 Learning the Ski Us of Audience-Centered Writing 9 CheckList 10 Exercises 10 Bibliography 11 PART 2 Chapter 2 THE SKILLS OF POLICY WRITING 13 Generating and Organizing Your Argument 15 Example: The Problem of Sharing Economy Businesses 15 Writing Is Thinking. Then Communicating 16 The Process of Creating a First Draft Learn About the Contours of the Issue Develop a Problem Statement Create an Outline A Standard Policy Outline Write in Your Outline 17 17 18 17 28 24 Gather Evidence for Your Argument 27
viii The CQ Press Writing Guide for Public Policy Documents People Think Critically About People s Perspectives and Incentives Revise Your Draft Solicit Feedback on Your Drafts Conclusion Checklist Exercises Bibliography Chapter 3 Improving Your Writing: Sentencesand Words 37 Howto Identify and Create Good Sentences 38 Principle 1: Characters Make Good Subjects 39 Example: Put Subjects in Their Places Missing Characters 40 41 Principle 2: Actions Make Good Verbs 42 Example: Activate Your Verbs When Are Nominalizations Useful? 43 45 Principle 3: Choose Words Wisely 46 Conclusion 47 Checklist 48 Exercises 48 Bibliography 50 Answer Key 50 Chapter 4 Writing Well: Paragraphs and Sections Cohesion: Do My Sentences Connect Together? The Importance of Connections ExampLe: Improving a Paragraph 53 54 54 57 Coherence: Does My Paragraph Make Sense as a Whole? 59 Editing at a Global Level: Making the Document Make Sense as a Whole 62 Global Coherence: Decide If All the Paragraphs and Sections in Your Draft Should Stay Global Cohesion: Help Your Readers Understand How the Sections Fit Together Connect to Previous Material Preview Coming New Material Show Why They Learned It Conclusion Checklist ձշ ¿5 ^ ¿¿ 68 68
Detailed Contents ÍX Exercises 69 Bibliography 69 Chapter 5 Visually Communicating: On Creating and Writing About Tables 71 Principles for Designing Visuals 73 Tables 75 Elements of a Successful Table A Bad Example A Better Example The Best Example 76 76 77 79 Writing About a Table 81 A Bad Example A Better Example Best Example 81 82 82 Conclusion 84 Checklist 84 TabLes Checklist 85 Exercises 85 Bibliography 86 Chapter 6 Visually Communicating: On Creating and Writing About Graphs and Other Figures 87 Elements of a Successful· Figure 87 Graphs 90 BarGraphs Basic Bar Graph Clustered Bar Graph Stacked Bar Graphs Line Graphs Scatterplots Complex Scatterplots (or, What Hans Rosling Has Wrought) Figures GIS Maps Cartograms Treemaps Process Maps 91 91 91 93 94 95 96 98 98 99 100 103 Conclusion Exercises 1°5 Bibliography Ιθ?
x The CQ Press Writing Guide for Public Policy Chapter 7 Pulling It All Together: Creating Professional-Quality Work Polishing Your Document Principle 1; Orient Your Audience From the Start Principle 2: Create an Effective Executive Summary (When Needed) Principte 3: Don t Bury Important Information in the Conclusion Principle 4: Create a Global Map Using Headings and Subheadings Principle 5: Use Bulleted Lists and Font Alterations Judiciously Principle 6: Write in the Appropriate Tone Principle 7: Be Absolutely Error Free (or, Pass the Brown M M Test) Writing Ethically: The Responsibilities of Policy Writing Principle 8: Be an Excellent, Audience-Centered Writer Principle 9: Don t Obfuscate (or, Write Directly) Principle 10: Give Credit Where Credit Is Due Principle 11: Don t Lie 110 111 112 112 113 US 116 117 118 118 117 128 Conclusion 121 Checklist 121 Exercises 122 Bibliography 122 POLICY GENRES AND THEIR PURPOSES PART 3 Chapters The Issue Brief Distinctive Aspects of Issue Briefs Narrowly Focused on Communicating One Important Message Very Brief No Specific Audience Focus on Communicating the Facts Heavy Use of Visual Aids Neutral Tone Example Issue Briefs 123 125 125 126 126 126 126 127 127 127 Example 1: Voluntary Home Visiting in California (an Excellent Example) 128 Discussion of Example 1 ^q Example 2: Connecting CalWORKs With Home Visiting (an Issue Brief That Could Be Improved) Discussion of Example 2 Example 3: Economic Well-Being of Rhode Island Families: The Promise and Practice of Two-Generation Approaches (a Longer, Plainer Issue Bnef That Is Well Written)
nenssue Discussion of Example 3 Conclusion Checklist 133 138
Detailed Contents xi Exercises 139 Bibliography 139 Chapter? Policy History Distinctive Aspects of Policy Histories 141 141 Legislative History Finding the Bills Understanding the Bills Follow the Money 142 142 143 143 Understand the Players Regulatory History Finding the Regulations Understanding the Regulations Understanding the Players 143 143 144 144 145 Howto Organize a Policy History 145 Example Policy Histories 146 Example 1: Cybersecurity Efforts by theLegislature and Commissions Discussion of Example 1 Example 2: Legislative History on AmericanIndian Health and the АСА Discussion of Example 2 Example 3: Regulatory Actions by the United States Office of Foreign Assets Control lOFAC) Discussion of Example 3 Conclusion 146 149 150 153 154 158 159 Checklist 159 Exercises 160 Bibliography 160 Chapter 10 The Decision Memo Distinctive Aspects of Decision Memos Memo Format Abbreviated Policy Analysis HighlyStandardized Structure and Headings Deciding About a Criteria Section Assuring Alignment Example Decision Memos 161 161 161 162 163 163 164 164 Example 1: Responding to Lead Poisoning inNew York City 164 Discussion of Example 1 Example 2: H1N1 and School Closures in Texas Discussion of Example 2 Example 3: Raising Virginia’s Felony Larceny Threshold Discussion of Example 3 167 168 171 171 1 74
ХІІ The CQ Press Writing Guide for Public Policy Conclusion Checklist Exercises Bibliography Chapter 11 Op-Eds Distinctive Aspects of Op-Eds Your Values Matter Here You Can Be Literary Your Opinion Matters and the Facts Still Count Balance the Prescriptive and the Descriptive Create a Lede (Narrative Hook) That Grabs Your Audience Limitations of the Genre 174 175 176 176 179 180 1θ2 182 ^ Example Op-Eds Example 1: Don’t Get Sick Past July ^ Discussion of Example ì Example 2: Time to End Virginia’s Death Penalty Discussion of Example 2 Example 3: Protecting the Gift of Cooperative Preschools Discussion of Example 3 ^ 88 189 191 Conclusion: Writing (and Publishing!) Your Own Op-Ed 192 Checklist 193 Exercises 193 Bibliography 194 Chapter 12 Legislative Testimony and Public Comment: Writing to Persuade the Government Distinctive Aspects of Testimony and Comment You’re an Advocate, Not a Neutral Policy Analyst Understand the Context MemoStyle Make Sure to Introduce Your Organization Don’t Burythe Lede ThankYou s Matter Legislative Testimony Example 1: Evidence Shows That “Ban the Box Doesn t Work (and Might Hurt) Discussion of Example 1 Example 2: Renewable Energy in Rhode Island Discussion of Example 2 Public Comment for Regulations Example 3: Public Health Association for Trans-Fats Regulation Discussion of Example 3 195 196 196 197 197 197 I97 jgg 19θ 199 շ0^ շՕշ ¿04 2Q4 204
Detailed Contents Example 4: Corporate Comment on Trans-Fats Regulation Discussion of Example 4 Conclusion ХІН 208 210 211 Checklist 211 Exercises 212 Bibliography Chapter 13 Writing for Public Speaking 213 215 Informational Presentations Example 1: Key Considerations for Marijuana Legalization Discussion of Example I 216 217 217 Talking Points Memo Example 2: Advocating for Park Funding Discussion of Example 2 223 224 226 Persuasive Speeches Components of a Persuasive Speech The Story of Self The Story of Us The Story of Now Example З.Anti-LGBT Bullying Rally Discussion of Example 3 227 228 228 229 230 231 232 Summary 233 Checklist 233 Exercises 234 Bibliography 234 Chapter 14 Writing for Nontraditional Formats.՛ Email and Social Media Email· You’re Always on the Record Being on the Record Has Consequences Remember That Email Has No Context Never Email When Emotional lor Late at Night) (or Drunk) Formality Matters Use Good Email Etiquette Use Real Subject Lines Introduce New People Copied on an Email Explain Attachments Remember, You Aren t Texting Schedule With a Tool Don t ReplyAll 235 235 235 236 237 237 2$θ 238 238 238 238 239 239 23^
The CQ Press Writing Guide for Public Policy XIV Twitter Push Out Important InformationQuickly 240 240 Have a Public Conversation 241 Providing Context to Current Events 242 Point to Longer Articlesand Resources 243 Advice on Writing for Twitter 243 Conclusion 244 CheckList 244 Exercises 245 Bibliography 245 Notes 247 Index 255
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| adam_txt |
DETAILED CONTENTS xv Preface xvii Acknowledgments xix About the Author INTRODUCTION PARTI Chapter 1 Audiences and Audience-Centered Writing in Public Policy 1 3 What Is Audience-Centered Writing? 3 Who Is the Audience in Policy Settings? 4 The Different Audiences in PoLicy Settings Elected Officials Bureaucrats The Media 6 6 6 7 What Do These PoLicy Audiences Need to Know? 8 Learning the Ski Us of Audience-Centered Writing 9 CheckList 10 Exercises 10 Bibliography 11 PART 2 Chapter 2 THE SKILLS OF POLICY WRITING 13 Generating and Organizing Your Argument 15 Example: The Problem of Sharing Economy Businesses 15 Writing Is Thinking. Then Communicating 16 The Process of Creating a First Draft Learn About the Contours of the Issue Develop a Problem Statement Create an Outline A Standard Policy Outline Write in Your Outline 17 17 18 17 28 24 Gather Evidence for Your Argument 27
viii The CQ Press Writing Guide for Public Policy Documents People Think Critically About People's Perspectives and Incentives Revise Your Draft Solicit Feedback on Your Drafts Conclusion Checklist Exercises Bibliography Chapter 3 Improving Your Writing: Sentencesand Words 37 Howto Identify and Create Good Sentences 38 Principle 1: Characters Make Good Subjects 39 Example: Put Subjects in Their Places Missing Characters 40 41 Principle 2: Actions Make Good Verbs 42 Example: Activate Your Verbs When Are Nominalizations Useful? 43 45 Principle 3: Choose Words Wisely 46 Conclusion 47 Checklist 48 Exercises 48 Bibliography 50 Answer Key 50 Chapter 4 Writing Well: Paragraphs and Sections Cohesion: Do My Sentences Connect Together? The Importance of Connections ExampLe: Improving a Paragraph 53 54 54 57 Coherence: Does My Paragraph Make Sense as a Whole? 59 Editing at a Global Level: Making the Document Make Sense as a Whole 62 Global Coherence: Decide If All the Paragraphs and Sections in Your Draft Should Stay Global Cohesion: Help Your Readers Understand How the Sections Fit Together Connect to Previous Material Preview Coming New Material Show Why They Learned It Conclusion Checklist ձշ ¿5 ^ ¿¿ 68 68
Detailed Contents ÍX Exercises 69 Bibliography 69 Chapter 5 Visually Communicating: On Creating and Writing About Tables 71 Principles for Designing Visuals 73 Tables 75 Elements of a Successful Table A Bad Example A Better Example The Best Example 76 76 77 79 Writing About a Table 81 A Bad Example A Better Example Best Example 81 82 82 Conclusion 84 Checklist 84 TabLes Checklist 85 Exercises 85 Bibliography 86 Chapter 6 Visually Communicating: On Creating and Writing About Graphs and Other Figures 87 Elements of a Successful· Figure 87 Graphs 90 BarGraphs Basic Bar Graph Clustered Bar Graph Stacked Bar Graphs Line Graphs Scatterplots Complex Scatterplots (or, What Hans Rosling Has Wrought) Figures GIS Maps Cartograms Treemaps Process Maps 91 91 91 93 94 95 96 98 98 99 100 103 Conclusion Exercises 1°5 Bibliography Ιθ?
x The CQ Press Writing Guide for Public Policy Chapter 7 Pulling It All Together: Creating Professional-Quality Work Polishing Your Document Principle 1; Orient Your Audience From the Start Principle 2: Create an Effective Executive Summary (When Needed) Principte 3: Don't Bury Important Information in the Conclusion Principle 4: Create a Global Map Using Headings and Subheadings Principle 5: Use Bulleted Lists and Font Alterations Judiciously Principle 6: Write in the Appropriate Tone Principle 7: Be Absolutely Error Free (or, Pass the Brown M M Test) Writing Ethically: The Responsibilities of Policy Writing Principle 8: Be an Excellent, Audience-Centered Writer Principle 9: Don't Obfuscate (or, Write Directly) Principle 10: Give Credit Where Credit Is Due Principle 11: Don't Lie 110 111 112 112 113 US 116 117 118 118 117 128 Conclusion 121 Checklist 121 Exercises 122 Bibliography 122 POLICY GENRES AND THEIR PURPOSES PART 3 Chapters The Issue Brief Distinctive Aspects of Issue Briefs Narrowly Focused on Communicating One Important Message Very Brief No Specific Audience Focus on Communicating the Facts Heavy Use of Visual Aids Neutral Tone Example Issue Briefs 123 125 125 126 126 126 126 127 127 127 Example 1: Voluntary Home Visiting in California (an Excellent Example) 128 Discussion of Example 1 ^q Example 2: Connecting CalWORKs With Home Visiting (an Issue Brief That Could Be Improved) Discussion of Example 2 Example 3: Economic Well-Being of Rhode Island Families: The Promise and Practice of Two-Generation Approaches (a Longer, Plainer Issue Bnef That Is Well Written)
nenssue Discussion of Example 3 Conclusion Checklist 133 138
Detailed Contents xi Exercises 139 Bibliography 139 Chapter? Policy History Distinctive Aspects of Policy Histories 141 141 Legislative History Finding the Bills Understanding the Bills Follow the Money 142 142 143 143 Understand the Players Regulatory History Finding the Regulations Understanding the Regulations Understanding the Players 143 143 144 144 145 Howto Organize a Policy History 145 Example Policy Histories 146 Example 1: Cybersecurity Efforts by theLegislature and Commissions Discussion of Example 1 Example 2: Legislative History on AmericanIndian Health and the АСА Discussion of Example 2 Example 3: Regulatory Actions by the United States' Office of Foreign Assets Control lOFAC) Discussion of Example 3 Conclusion 146 149 150 153 154 158 159 Checklist 159 Exercises 160 Bibliography 160 Chapter 10 The Decision Memo Distinctive Aspects of Decision Memos Memo Format Abbreviated Policy Analysis HighlyStandardized Structure and Headings Deciding About a Criteria Section Assuring Alignment Example Decision Memos 161 161 161 162 163 163 164 164 Example 1: Responding to Lead Poisoning inNew York City 164 Discussion of Example 1 Example 2: H1N1 and School Closures in Texas Discussion of Example 2 Example 3: Raising Virginia’s Felony Larceny Threshold Discussion of Example 3 167 168 171 171 1 74
ХІІ The CQ Press Writing Guide for Public Policy Conclusion Checklist Exercises Bibliography Chapter 11 Op-Eds Distinctive Aspects of Op-Eds Your Values Matter Here You Can Be Literary Your Opinion Matters and the Facts Still Count Balance the Prescriptive and the Descriptive Create a Lede (Narrative Hook) That Grabs Your Audience Limitations of the Genre 174 175 176 176 179 180 1θ2 182 ^ Example Op-Eds Example 1: "Don’t Get Sick Past July" ^ Discussion of Example ì Example 2: "Time to End Virginia’s Death Penalty" Discussion of Example 2 Example 3: "Protecting the Gift of Cooperative Preschools' Discussion of Example 3 ^ '88 189 191 Conclusion: Writing (and Publishing!) Your Own Op-Ed 192 Checklist 193 Exercises 193 Bibliography 194 Chapter 12 Legislative Testimony and Public Comment: Writing to Persuade the Government Distinctive Aspects of Testimony and Comment You’re an Advocate, Not a Neutral Policy Analyst Understand the Context MemoStyle Make Sure to Introduce Your Organization Don’t Burythe Lede ThankYou's Matter Legislative Testimony Example 1: Evidence Shows That “Ban the Box' Doesn't Work (and Might Hurt) Discussion of Example 1 Example 2: Renewable Energy in Rhode Island Discussion of Example 2 Public Comment for Regulations Example 3: Public Health Association for Trans-Fats Regulation Discussion of Example 3 195 196 196 197 197 197 I97 jgg 19θ 199 շ0^ շՕշ ¿04 2Q4 204
Detailed Contents Example 4: Corporate Comment on Trans-Fats Regulation Discussion of Example 4 Conclusion ХІН 208 210 211 Checklist 211 Exercises 212 Bibliography Chapter 13 Writing for Public Speaking 213 215 Informational Presentations Example 1: Key Considerations for Marijuana Legalization Discussion of Example I 216 217 217 Talking Points Memo Example 2: Advocating for Park Funding Discussion of Example 2 223 224 226 Persuasive Speeches Components of a Persuasive Speech The Story of Self The Story of Us The Story of Now Example З.Anti-LGBT Bullying Rally Discussion of Example 3 227 228 228 229 230 231 232 Summary 233 Checklist 233 Exercises 234 Bibliography 234 Chapter 14 Writing for Nontraditional Formats.՛ Email and Social Media Email· You’re Always on the Record Being on the Record Has Consequences Remember That Email Has No Context Never Email When Emotional lor Late at Night) (or Drunk) Formality Matters Use Good Email Etiquette Use Real Subject Lines Introduce New People Copied on an Email Explain Attachments Remember, You Aren't Texting Schedule With a Tool Don't "ReplyAll" 235 235 235 236 237 237 2$θ 238 238 238 238 239 239 23^
The CQ Press Writing Guide for Public Policy XIV Twitter Push Out Important InformationQuickly 240 240 Have a Public Conversation 241 Providing Context to Current Events 242 Point to Longer Articlesand Resources 243 Advice on Writing for Twitter 243 Conclusion 244 CheckList 244 Exercises 245 Bibliography 245 Notes 247 Index 255 |
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| spelling | Pennock, Andrew Verfasser (DE-588)1295940876 aut The CQ Press Writing Guide for Public Policy Andrew Pennock Second edition Thousand Oaks CQ Press [2023] © 2023 xix, 263 Seiten Illustrationen, Diagramme 229 mm txt rdacontent n rdamedia nc rdacarrier The CQ Press Writing Guide for Public Policy, Second Edition, is loaded with rich real-world examples that help students master the process of translating insightful policy analysis into clear policy recommendations. Known for his conversational writing style, author Andrew Pennock offers step-by-step instructions on how to write for a variety of genres...including policy memos, briefs, op-eds, press releases, written testimony, social media, and emails...in a style that policy makers expect. Focusing on an audience-centered approach, the second edition of this award-winning book helps students learn how to create and organize an argument based on the unique needs and expectations of policy makers. The book also covers the nuts and bolts of how to write for a policy audience in specific genres, with special consideration of ethics and working with visual and technical material. The second edition features updated examples and a new chapter on writing for public speaking.Winner of the 2019 Textbook Excellence Award ("Texty") from the Textbook & Academic Authors Association (TAA) Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034267093&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| title_short | The CQ Press Writing Guide for Public Policy |
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