Strategic science communication: a guide to setting the right objectives for more effective public engagement

"In this guidebook, the authors encapsulate their practical expertise in ten evidence-based principles of strategic science communication. All scientific communication is goal-oriented, and they discuss the importance of recognizing the right goals and then employing strategic and tactical comm...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Besley, John C. 1976- (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Baltimore Johns Hopkins University Press [2022]
Schlagworte:
Online-Zugang:DE-384
Zusammenfassung:"In this guidebook, the authors encapsulate their practical expertise in ten evidence-based principles of strategic science communication. All scientific communication is goal-oriented, and they discuss the importance of recognizing the right goals and then employing strategic and tactical communication in order to achieve them"--
Beschreibung:1 Online-Ressource (333 Seiten) Illustrationen, Diagramme
ISBN:9781421444215

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