Charm offensive: commodifying femininity in postwar France
"In the aftermath of the Second World War, the French government cultivated images of sensual and sophisticated white French women in an attempt to reestablish its global image as a great nation. French publicists, journalists, and government officials working in the tourism industry began a co...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Toronto ; Buffalo ; London
University of Toronto Press
[2023]
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | "In the aftermath of the Second World War, the French government cultivated images of sensual and sophisticated white French women in an attempt to reestablish its global image as a great nation. French publicists, journalists, and government officials working in the tourism industry began a concerted effort to improve France's international image and win valuable tourist money by promoting the beauty, sexual appeal, and general allure of French women, all while shrinking the boundaries of what was considered beautiful. Charm Offensive explores how this elevation of French femininity created problems on both sides of the equation: the pressure on French women to conform to an exacting physical standard was immense, while the inability of anyone else to access that standard, coupled with the constant prods to try, resulted in a sense of failure. Drawing on cultural figures like Air France air hostesses, tourism workers, and celebrities such as Brigitte Bardot, the book demonstrates how women were mobilized as ambassadors of French superiority. Analysing cultural and political sources simultaneously, Charm Offensive offers an innovative understanding of a tumultuous time of decolonization." |
| Beschreibung: | xii, 230 Seiten Illustrationen 24 cm |
| ISBN: | 9781487525828 9781487508364 |
Internformat
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| 505 | 8 | |a Creating the Model Hostess -- Hostessing beyond the Airplane -- Hostessing Global Events -- Selling Postwar French Femininity -- The Gendering and Selling of France | |
| 520 | 3 | |a "In the aftermath of the Second World War, the French government cultivated images of sensual and sophisticated white French women in an attempt to reestablish its global image as a great nation. French publicists, journalists, and government officials working in the tourism industry began a concerted effort to improve France's international image and win valuable tourist money by promoting the beauty, sexual appeal, and general allure of French women, all while shrinking the boundaries of what was considered beautiful. Charm Offensive explores how this elevation of French femininity created problems on both sides of the equation: the pressure on French women to conform to an exacting physical standard was immense, while the inability of anyone else to access that standard, coupled with the constant prods to try, resulted in a sense of failure. Drawing on cultural figures like Air France air hostesses, tourism workers, and celebrities such as Brigitte Bardot, the book demonstrates how women were mobilized as ambassadors of French superiority. Analysing cultural and political sources simultaneously, Charm Offensive offers an innovative understanding of a tumultuous time of decolonization." | |
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| 653 | 0 | |a Women / France / History / 20th century | |
| 653 | 0 | |a Commodification / France / History / 20th century | |
| 653 | 0 | |a Tourism / France / History / 20th century | |
| 653 | 0 | |a National characteristics, French / History / 20th century | |
| 653 | 0 | |a SOCIAL SCIENCE / Sociology / General | |
| 653 | 0 | |a Commodification | |
| 653 | 0 | |a National characteristics, French | |
| 653 | 0 | |a Tourism | |
| 653 | 0 | |a Women | |
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| 653 | 4 | |a 1900-1999 | |
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Datensatz im Suchindex
| _version_ | 1804185249644544000 |
|---|---|
| adam_text | Contents List of Illustrations Acknowledgments Introduction ix xi З 1 Creating the Model Hostess 21 2 Hostessing beyond the Airplane 3 Hostessing Global Events 57 84 4 Selling Postwar French Femininity 5 The Gendering and Selling of France Conclusion Notes 171 Bibliography Index 165 223 211 103 137
|
| adam_txt |
Contents List of Illustrations Acknowledgments Introduction ix xi З 1 Creating the Model Hostess 21 2 Hostessing beyond the Airplane 3 Hostessing Global Events 57 84 4 Selling Postwar French Femininity 5 The Gendering and Selling of France Conclusion Notes 171 Bibliography Index 165 223 211 103 137 |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
| author | Colvin, Kelly Ricciardi |
| author_GND | (DE-588)1142245004 |
| author_facet | Colvin, Kelly Ricciardi |
| author_role | aut |
| author_sort | Colvin, Kelly Ricciardi |
| author_variant | k r c kr krc |
| building | Verbundindex |
| bvnumber | BV048992586 |
| contents | Creating the Model Hostess -- Hostessing beyond the Airplane -- Hostessing Global Events -- Selling Postwar French Femininity -- The Gendering and Selling of France |
| ctrlnum | (OCoLC)1395163546 (DE-599)BVBBV048992586 |
| dewey-full | 305.4094409/045 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 305 - Groups of people |
| dewey-raw | 305.4094409/045 |
| dewey-search | 305.4094409/045 |
| dewey-sort | 3305.4094409 245 |
| dewey-tens | 300 - Social sciences |
| discipline | Soziologie |
| discipline_str_mv | Soziologie |
| era | Geschichte 1945-2000 gnd |
| era_facet | Geschichte 1945-2000 |
| format | Book |
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| spelling | Colvin, Kelly Ricciardi Verfasser (DE-588)1142245004 aut Charm offensive commodifying femininity in postwar France Kelly Ricciardi Colvin Toronto ; Buffalo ; London University of Toronto Press [2023] xii, 230 Seiten Illustrationen 24 cm txt rdacontent n rdamedia nc rdacarrier Creating the Model Hostess -- Hostessing beyond the Airplane -- Hostessing Global Events -- Selling Postwar French Femininity -- The Gendering and Selling of France "In the aftermath of the Second World War, the French government cultivated images of sensual and sophisticated white French women in an attempt to reestablish its global image as a great nation. French publicists, journalists, and government officials working in the tourism industry began a concerted effort to improve France's international image and win valuable tourist money by promoting the beauty, sexual appeal, and general allure of French women, all while shrinking the boundaries of what was considered beautiful. Charm Offensive explores how this elevation of French femininity created problems on both sides of the equation: the pressure on French women to conform to an exacting physical standard was immense, while the inability of anyone else to access that standard, coupled with the constant prods to try, resulted in a sense of failure. Drawing on cultural figures like Air France air hostesses, tourism workers, and celebrities such as Brigitte Bardot, the book demonstrates how women were mobilized as ambassadors of French superiority. Analysing cultural and political sources simultaneously, Charm Offensive offers an innovative understanding of a tumultuous time of decolonization." Geschichte 1945-2000 gnd rswk-swf Frauenbild (DE-588)4125057-6 gnd rswk-swf Frankreich (DE-588)4018145-5 gnd rswk-swf Femininity / Economic aspects / France / History / 20th century Feminine beauty (Aesthetics) / Economic aspects / France / History / 20th century Women / France / History / 20th century Commodification / France / History / 20th century Tourism / France / History / 20th century National characteristics, French / History / 20th century SOCIAL SCIENCE / Sociology / General Commodification National characteristics, French Tourism Women France 1900-1999 History Frankreich (DE-588)4018145-5 g Frauenbild (DE-588)4125057-6 s Geschichte 1945-2000 z DE-604 Erscheint auch als Online-Ausgabe 978-1-4875-3808-8 Digitalisierung BSB München - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034255896&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Colvin, Kelly Ricciardi Charm offensive commodifying femininity in postwar France Creating the Model Hostess -- Hostessing beyond the Airplane -- Hostessing Global Events -- Selling Postwar French Femininity -- The Gendering and Selling of France Frauenbild (DE-588)4125057-6 gnd |
| subject_GND | (DE-588)4125057-6 (DE-588)4018145-5 |
| title | Charm offensive commodifying femininity in postwar France |
| title_auth | Charm offensive commodifying femininity in postwar France |
| title_exact_search | Charm offensive commodifying femininity in postwar France |
| title_exact_search_txtP | Charm offensive commodifying femininity in postwar France |
| title_full | Charm offensive commodifying femininity in postwar France Kelly Ricciardi Colvin |
| title_fullStr | Charm offensive commodifying femininity in postwar France Kelly Ricciardi Colvin |
| title_full_unstemmed | Charm offensive commodifying femininity in postwar France Kelly Ricciardi Colvin |
| title_short | Charm offensive |
| title_sort | charm offensive commodifying femininity in postwar france |
| title_sub | commodifying femininity in postwar France |
| topic | Frauenbild (DE-588)4125057-6 gnd |
| topic_facet | Frauenbild Frankreich |
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