Cross-cultural consumer behavior:
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cheltenham
Edward Elgar
[2023]
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Auf der Rückseite der Titelseite: "This book is a translated and updated edition of Interkulturelles Konsumentenverhalten by Katja Gelbrich and Stefan Müller" |
| Beschreibung: | ix, 510 Seiten Illustrationen, Diagramme |
| ISBN: | 9781803923208 9781803923185 |
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Datensatz im Suchindex
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| adam_text | Contents PART I CONCEPTS AND MODELS OF CROSS-CULTURAL CONSUMER RESEARCH 1 From economic man to cultural man: an introduction 2 Basics of consumer behavior 2.1 Definitions and scope 2.2 Overview of consumer behavior 2.3 Analytical vs interpretive consumer research 5 5 7 18 3 Models of consumer behavior 3.1 General models of consumer behavior 3.2 Culture-specific models ofconsumer behavior 3.3 Decision-making behavior 3.4 Influenceability of decisions and behavior 22 22 26 30 34 4 Universalism/relativism debate 4.1 Basics 4.2 Universalistic behavior 4.3 Culture-specific behavior 4.4 A two-stage approach 5 48 48 48 50 52 Global trends in consumer behavior 5.1 Convergence thesis 5.2 Post-materialism thesis 5.3 Globalism vs localism PART II 2 54 55 59 63 MAIN FEATURES OF CROSS-CULTURAL RESEARCH 6 Understanding of terms 6.1 Concepts and definitions 6.2 Development and consequences of national culture V 69 69 71
Cross-cultural consumer behavior vi 7 Layered models 7.1 Iceberg model 7.2 Onion model 7.3 Implicit vs explicit culture 7.4 Concepta/percepta model 7.5 Significance of layered models 73 73 74 75 76 77 8 Theories and operationalizations 8.1 Overview 8.2 Logic of the psychometric approach 8.3 Culture model by Hofstede 8.4 National cultural profiles 8.5 Theory of universal cultural values 8.6 GLOBE 8.7 Supranational cultural spaces 8.8 Multiple cultures 8.9 Individual-level “cultural” values 8.10 Further development of cross-cultural research 8.11 Value change as a problem of cross-cultural research 78 78 82 84 105 107 112 115 118 118 124 130 9 Problems and weaknesses of cross-cultural research 9.1 Overview 9.2 Selection of units of analysis 9.3 Equivalence 9.4 Spurious correlations: the problemof ex-post explanations 9.5 Inappropriate significance tests 9.6 Neglect of culture-specific response tendencies 9.7 Value paradox 132 132 133 139 143 143 145 148 PART III BASICS OF CONSUMER BEHAVIOR 10 Perception 10.1 Perception as a social construction of reality 10.2 Categorizing perception 10.3 Risk perception 10.4 Time perception 10.5 Color perception 10.6 Person perception 150 150 155 156 160 164 166 11 Thinking and information processing 11.1 Language and thinking 11.2 Simplifying information processing 169 169 172
Contents 11.3 11.4 11.5 Biased information processing Processing of contradictory information Thinking style vii 181 186 187 12 Attitudes 12.1 Basics 12.2 Explicit vs implicit attitudes 12.3 Influence of culture 198 198 199 200 13 Motivation 13.1 Motive vs need 13.2 Central motives 13.3 Maslow’s pyramid of needs 13.4 Universal vs culture-specific needs 202 202 203 206 211 14 Emotions 14.1 Emotion theories 14.2 Basic vs secondary emotions 14.3 Categories of emotions 14.4 Culture and emotion 221 221 223 223 243 15 Personality 15.1 Five-factor model of personality 15.2 Selected personality traits in cross-cultural comparison 15.3 Self-construal 247 247 Behavior and prediction of behavior 16.1 General structural model 16.2 Attitude/behavior discrepancy 16.3 Behavioral intention models 16.4 Technology acceptance model (TAM) 259 259 260 262 269 16 PART IV 17 247 252 CONSUMER BEHAVIOR IN CROSS-CULTURAL COMPARISON Information search 17.1 Information needs 17.2 Information processing 17.3 Information channels 272 272 274 278
viii Cross-cultural consumer behavior 18 Criteria for purchase decisions 18.1 National culture 18.2 Innovativeness or novelty of the offer 18.3 Quality of the offer 18.4 Brand 18.5 Country of origin: function and effects 18.6 Purchase risk 300 300 304 307 315 324 336 19 Attitudes 19.1 Consumer ethnocentrism 19.2 Consumer nationalism 19.3 Consumer animosity 19.4 Consumer patriotism 19.5 Consumer cosmopolitanism 343 344 347 348 353 354 20 Price perception and willingness to pay 20.1 Conceptualization 20.2 Price knowledge 20.3 Price awareness 20.4 Price sensitivity 20.5 Willingness to pay 20.6 Price fairness 356 356 358 359 362 363 367 21 Choice of shopping locations and sales channels 21.1 Retail outlets 21.2 Online retailing 369 369 376 22 Purchase intention and purchase decision 22.1 Purchase intention 22.2 Impulse buying vs planned purchase decisions 22.3 Context of purchase decisions 22.4 External purchase incentives 22.5 Role of purchasing power 385 385 387 390 395 396 23 Post-purchase behavior 23.1 Satisfaction and dissatisfaction 23.2 Loyalty or exit: behavioral reactions of satisfied and dissatisfied customers 23.3 Voice: verbal reactions of satisfied and dissatisfied customers 23.4 Post-purchase dissonance 399 399 407 412 424
Contents 24 Regret: cognitions and emotions after the purchase 24.1 Basics 24.2 Regret vs dissatisfaction 24.3 Regret vs anger 24.4 Anticipated vs post-decision regret References Index ix 430 430 430 431 432 433 505
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| adam_txt |
Contents PART I CONCEPTS AND MODELS OF CROSS-CULTURAL CONSUMER RESEARCH 1 From economic man to cultural man: an introduction 2 Basics of consumer behavior 2.1 Definitions and scope 2.2 Overview of consumer behavior 2.3 Analytical vs interpretive consumer research 5 5 7 18 3 Models of consumer behavior 3.1 General models of consumer behavior 3.2 Culture-specific models ofconsumer behavior 3.3 Decision-making behavior 3.4 Influenceability of decisions and behavior 22 22 26 30 34 4 Universalism/relativism debate 4.1 Basics 4.2 Universalistic behavior 4.3 Culture-specific behavior 4.4 A two-stage approach 5 48 48 48 50 52 Global trends in consumer behavior 5.1 Convergence thesis 5.2 Post-materialism thesis 5.3 Globalism vs localism PART II 2 54 55 59 63 MAIN FEATURES OF CROSS-CULTURAL RESEARCH 6 Understanding of terms 6.1 Concepts and definitions 6.2 Development and consequences of national culture V 69 69 71
Cross-cultural consumer behavior vi 7 Layered models 7.1 Iceberg model 7.2 Onion model 7.3 Implicit vs explicit culture 7.4 Concepta/percepta model 7.5 Significance of layered models 73 73 74 75 76 77 8 Theories and operationalizations 8.1 Overview 8.2 Logic of the psychometric approach 8.3 Culture model by Hofstede 8.4 National cultural profiles 8.5 Theory of universal cultural values 8.6 GLOBE 8.7 Supranational cultural spaces 8.8 Multiple cultures 8.9 Individual-level “cultural” values 8.10 Further development of cross-cultural research 8.11 Value change as a problem of cross-cultural research 78 78 82 84 105 107 112 115 118 118 124 130 9 Problems and weaknesses of cross-cultural research 9.1 Overview 9.2 Selection of units of analysis 9.3 Equivalence 9.4 Spurious correlations: the problemof ex-post explanations 9.5 Inappropriate significance tests 9.6 Neglect of culture-specific response tendencies 9.7 Value paradox 132 132 133 139 143 143 145 148 PART III BASICS OF CONSUMER BEHAVIOR 10 Perception 10.1 Perception as a social construction of reality 10.2 Categorizing perception 10.3 Risk perception 10.4 Time perception 10.5 Color perception 10.6 Person perception 150 150 155 156 160 164 166 11 Thinking and information processing 11.1 Language and thinking 11.2 Simplifying information processing 169 169 172
Contents 11.3 11.4 11.5 Biased information processing Processing of contradictory information Thinking style vii 181 186 187 12 Attitudes 12.1 Basics 12.2 Explicit vs implicit attitudes 12.3 Influence of culture 198 198 199 200 13 Motivation 13.1 Motive vs need 13.2 Central motives 13.3 Maslow’s pyramid of needs 13.4 Universal vs culture-specific needs 202 202 203 206 211 14 Emotions 14.1 Emotion theories 14.2 Basic vs secondary emotions 14.3 Categories of emotions 14.4 Culture and emotion 221 221 223 223 243 15 Personality 15.1 Five-factor model of personality 15.2 Selected personality traits in cross-cultural comparison 15.3 Self-construal 247 247 Behavior and prediction of behavior 16.1 General structural model 16.2 Attitude/behavior discrepancy 16.3 Behavioral intention models 16.4 Technology acceptance model (TAM) 259 259 260 262 269 16 PART IV 17 247 252 CONSUMER BEHAVIOR IN CROSS-CULTURAL COMPARISON Information search 17.1 Information needs 17.2 Information processing 17.3 Information channels 272 272 274 278
viii Cross-cultural consumer behavior 18 Criteria for purchase decisions 18.1 National culture 18.2 Innovativeness or novelty of the offer 18.3 Quality of the offer 18.4 Brand 18.5 Country of origin: function and effects 18.6 Purchase risk 300 300 304 307 315 324 336 19 Attitudes 19.1 Consumer ethnocentrism 19.2 Consumer nationalism 19.3 Consumer animosity 19.4 Consumer patriotism 19.5 Consumer cosmopolitanism 343 344 347 348 353 354 20 Price perception and willingness to pay 20.1 Conceptualization 20.2 Price knowledge 20.3 Price awareness 20.4 Price sensitivity 20.5 Willingness to pay 20.6 Price fairness 356 356 358 359 362 363 367 21 Choice of shopping locations and sales channels 21.1 Retail outlets 21.2 Online retailing 369 369 376 22 Purchase intention and purchase decision 22.1 Purchase intention 22.2 Impulse buying vs planned purchase decisions 22.3 Context of purchase decisions 22.4 External purchase incentives 22.5 Role of purchasing power 385 385 387 390 395 396 23 Post-purchase behavior 23.1 Satisfaction and dissatisfaction 23.2 Loyalty or exit: behavioral reactions of satisfied and dissatisfied customers 23.3 Voice: verbal reactions of satisfied and dissatisfied customers 23.4 Post-purchase dissonance 399 399 407 412 424
Contents 24 Regret: cognitions and emotions after the purchase 24.1 Basics 24.2 Regret vs dissatisfaction 24.3 Regret vs anger 24.4 Anticipated vs post-decision regret References Index ix 430 430 430 431 432 433 505 |
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| spelling | Gelbrich, Katja 1971- Verfasser (DE-588)121828212 aut Interkulturelles Konsumentenverhalten Cross-cultural consumer behavior Katja Gelbrich, Stefan W. Müller, Stanford A. Westjohn Cheltenham Edward Elgar [2023] ix, 510 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Auf der Rückseite der Titelseite: "This book is a translated and updated edition of Interkulturelles Konsumentenverhalten by Katja Gelbrich and Stefan Müller" Kulturvergleich (DE-588)4114328-0 gnd rswk-swf Internationaler Vergleich (DE-588)4120509-1 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 s Internationaler Vergleich (DE-588)4120509-1 s DE-604 Kulturvergleich (DE-588)4114328-0 s Müller, Stefan Verfasser (DE-588)1132203228 aut Westjohn, Stanford A. Verfasser aut Erscheint auch als Online-Ausgabe 978-1-80392-319-2 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034254463&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Gelbrich, Katja 1971- Müller, Stefan Westjohn, Stanford A. Cross-cultural consumer behavior Kulturvergleich (DE-588)4114328-0 gnd Internationaler Vergleich (DE-588)4120509-1 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4114328-0 (DE-588)4120509-1 (DE-588)4062644-1 |
| title | Cross-cultural consumer behavior |
| title_alt | Interkulturelles Konsumentenverhalten |
| title_auth | Cross-cultural consumer behavior |
| title_exact_search | Cross-cultural consumer behavior |
| title_exact_search_txtP | Cross-cultural consumer behavior |
| title_full | Cross-cultural consumer behavior Katja Gelbrich, Stefan W. Müller, Stanford A. Westjohn |
| title_fullStr | Cross-cultural consumer behavior Katja Gelbrich, Stefan W. Müller, Stanford A. Westjohn |
| title_full_unstemmed | Cross-cultural consumer behavior Katja Gelbrich, Stefan W. Müller, Stanford A. Westjohn |
| title_short | Cross-cultural consumer behavior |
| title_sort | cross cultural consumer behavior |
| topic | Kulturvergleich (DE-588)4114328-0 gnd Internationaler Vergleich (DE-588)4120509-1 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Kulturvergleich Internationaler Vergleich Verbraucherverhalten |
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