Selling the arsenal of democracy: America's weapons of World War II as seen in homefront magazines
This work tells the full story of the weapons, including fighter-planes, tanks, ships, and guns, that America produced during the war to defeat the Axis powers, and how they were "sold" to those at home through the countless advertisements that appeared in popular magazines. Though well-kn...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
[Stroud, UK]
Fonthill
2022
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Inhaltsverzeichnis |
| Zusammenfassung: | This work tells the full story of the weapons, including fighter-planes, tanks, ships, and guns, that America produced during the war to defeat the Axis powers, and how they were "sold" to those at home through the countless advertisements that appeared in popular magazines. Though well-known companies such as General Motors, Ford, Kelvinator, and B.F. Goodrich, and a whole host of others, could no longer sell their products to consumers, they instead turned their factories towards supplying the Arsenal of Democracy. In order to keep their names in the public spotlight, these companies advertised in great detail the weapons they were building; Cadillac touted its efforts in supplying components for Sherman tanks and P-38 Lightning fighters, Ford no longer built cars in Detroit, but B-24 Liberator bombers and Jeeps, while the home appliance company Kelvinator built aircraft components and flame-throwers. The story behind these advertisements, many of them stunning visuals which are here reproduced in color, is a unique aspect of World War II history that will both surprise and delight |
| Beschreibung: | 143 Seiten Illustrationen (überwiegend farbig) 27,6 cm |
| ISBN: | 9781781558638 |
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Datensatz im Suchindex
| _version_ | 1804185245805707264 |
|---|---|
| adam_text | CONTENTS
INTRODUCTION
7
PART I:
SELLING
THE
WAR
ON
THE
HOME FRONT
9
1
ADVERTISING BASICS
DURING
WORLD WAR II
11
2 READING
THE
POPULAR
MAGAZINE
ADS 21
PART II: WEAPONS
OF
WAR
IN
THE
MAGAZINE PAGES
39
3
TANKS
AND
OTHER
ARMORED VEHICLES
41
4
NAVAL VESSELS BIG
AND
SMALL
50
5
ARMY AIR FORCE FIGHTERS
AND
BOMBERS
66
6 NAVY FIGHTERS,
BOMBERS,
AND OTHER
AIRCRAFT
94
7 MILITARY
UTILITY
VEHICLES
109
8 GUNS
AND
OTHER
ORDNANCE
126
SOURCE BIBLIOGRAPHY
144
$
B1IOTHEK
T)PIUTADHES
T -IIISERNM :::
Y
..
Contents Introduction 7 Part I: Selling the War on the Home Front 9 1 2 Advertising Basics during World War II “Reading” the Popular Magazine Ads Part II: Weapons of War in the Magazine Pages 3 Tanks and Other Armored Vehicles 4 5 6 7 8 Naval Vessels Big and Small Army Air Force Fighters and Bombers Navy Fighters, Bombers, and other Aircraft Military Utility Vehicles Guns and Other Ordnance Source Bibliography 11 21 39 41 50 66 94 109 126 144
|
| adam_txt |
CONTENTS
INTRODUCTION
7
PART I:
SELLING
THE
WAR
ON
THE
HOME FRONT
9
1
ADVERTISING BASICS
DURING
WORLD WAR II
11
2 "READING"
THE
POPULAR
MAGAZINE
ADS 21
PART II: WEAPONS
OF
WAR
IN
THE
MAGAZINE PAGES
39
3
TANKS
AND
OTHER
ARMORED VEHICLES
41
4
NAVAL VESSELS BIG
AND
SMALL
50
5
ARMY AIR FORCE FIGHTERS
AND
BOMBERS
66
6 NAVY FIGHTERS,
BOMBERS,
AND OTHER
AIRCRAFT
94
7 MILITARY
UTILITY
VEHICLES
109
8 GUNS
AND
OTHER
ORDNANCE
126
SOURCE BIBLIOGRAPHY
144
$
B1IOTHEK
T)PIUTADHES
T\-IIISERNM :::
Y
.
Contents Introduction 7 Part I: Selling the War on the Home Front 9 1 2 Advertising Basics during World War II “Reading” the Popular Magazine Ads Part II: Weapons of War in the Magazine Pages 3 Tanks and Other Armored Vehicles 4 5 6 7 8 Naval Vessels Big and Small Army Air Force Fighters and Bombers Navy Fighters, Bombers, and other Aircraft Military Utility Vehicles Guns and Other Ordnance Source Bibliography 11 21 39 41 50 66 94 109 126 144 |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
| author | Knoblock, Glenn A. 1962- |
| author_GND | (DE-588)1071829866 |
| author_facet | Knoblock, Glenn A. 1962- |
| author_role | aut |
| author_sort | Knoblock, Glenn A. 1962- |
| author_variant | g a k ga gak |
| building | Verbundindex |
| bvnumber | BV048990519 |
| ctrlnum | (OCoLC)1390445329 (DE-599)BVBBV048990519 |
| era | Geschichte gnd |
| era_facet | Geschichte |
| format | Book |
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| id | DE-604.BV048990519 |
| illustrated | Illustrated |
| index_date | 2024-07-03T22:06:58Z |
| indexdate | 2024-07-10T09:52:10Z |
| institution | BVB |
| isbn | 9781781558638 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034253873 |
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| physical | 143 Seiten Illustrationen (überwiegend farbig) 27,6 cm |
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| spelling | Knoblock, Glenn A. 1962- Verfasser (DE-588)1071829866 aut Selling the arsenal of democracy America's weapons of World War II as seen in homefront magazines Glenn A. Knoblock [Stroud, UK] Fonthill 2022 143 Seiten Illustrationen (überwiegend farbig) 27,6 cm txt rdacontent n rdamedia nc rdacarrier This work tells the full story of the weapons, including fighter-planes, tanks, ships, and guns, that America produced during the war to defeat the Axis powers, and how they were "sold" to those at home through the countless advertisements that appeared in popular magazines. Though well-known companies such as General Motors, Ford, Kelvinator, and B.F. Goodrich, and a whole host of others, could no longer sell their products to consumers, they instead turned their factories towards supplying the Arsenal of Democracy. In order to keep their names in the public spotlight, these companies advertised in great detail the weapons they were building; Cadillac touted its efforts in supplying components for Sherman tanks and P-38 Lightning fighters, Ford no longer built cars in Detroit, but B-24 Liberator bombers and Jeeps, while the home appliance company Kelvinator built aircraft components and flame-throwers. The story behind these advertisements, many of them stunning visuals which are here reproduced in color, is a unique aspect of World War II history that will both surprise and delight Geschichte gnd rswk-swf Propaganda (DE-588)4076374-2 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Industriebetrieb (DE-588)4026813-5 gnd rswk-swf Rüstung (DE-588)4050894-8 gnd rswk-swf Zweiter Weltkrieg (DE-588)4079167-1 gnd rswk-swf Waffe (DE-588)4064228-8 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf World War, 1939-1945 / Equipment and supplies Advertising / 20th century Propaganda, American / 20th century USA (DE-588)4078704-7 g Zweiter Weltkrieg (DE-588)4079167-1 s Industriebetrieb (DE-588)4026813-5 s Waffe (DE-588)4064228-8 s Rüstung (DE-588)4050894-8 s Propaganda (DE-588)4076374-2 s Werbung (DE-588)4065541-6 s Geschichte z DE-604 Digitalisierung Deutsches Museum application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034253873&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung BSB München - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034253873&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Knoblock, Glenn A. 1962- Selling the arsenal of democracy America's weapons of World War II as seen in homefront magazines Propaganda (DE-588)4076374-2 gnd Werbung (DE-588)4065541-6 gnd Industriebetrieb (DE-588)4026813-5 gnd Rüstung (DE-588)4050894-8 gnd Zweiter Weltkrieg (DE-588)4079167-1 gnd Waffe (DE-588)4064228-8 gnd |
| subject_GND | (DE-588)4076374-2 (DE-588)4065541-6 (DE-588)4026813-5 (DE-588)4050894-8 (DE-588)4079167-1 (DE-588)4064228-8 (DE-588)4078704-7 |
| title | Selling the arsenal of democracy America's weapons of World War II as seen in homefront magazines |
| title_auth | Selling the arsenal of democracy America's weapons of World War II as seen in homefront magazines |
| title_exact_search | Selling the arsenal of democracy America's weapons of World War II as seen in homefront magazines |
| title_exact_search_txtP | Selling the arsenal of democracy America's weapons of World War II as seen in homefront magazines |
| title_full | Selling the arsenal of democracy America's weapons of World War II as seen in homefront magazines Glenn A. Knoblock |
| title_fullStr | Selling the arsenal of democracy America's weapons of World War II as seen in homefront magazines Glenn A. Knoblock |
| title_full_unstemmed | Selling the arsenal of democracy America's weapons of World War II as seen in homefront magazines Glenn A. Knoblock |
| title_short | Selling the arsenal of democracy |
| title_sort | selling the arsenal of democracy america s weapons of world war ii as seen in homefront magazines |
| title_sub | America's weapons of World War II as seen in homefront magazines |
| topic | Propaganda (DE-588)4076374-2 gnd Werbung (DE-588)4065541-6 gnd Industriebetrieb (DE-588)4026813-5 gnd Rüstung (DE-588)4050894-8 gnd Zweiter Weltkrieg (DE-588)4079167-1 gnd Waffe (DE-588)4064228-8 gnd |
| topic_facet | Propaganda Werbung Industriebetrieb Rüstung Zweiter Weltkrieg Waffe USA |
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