Exploring strategy: text and cases

"Exploring Strategy is an essential introduction to the field, designed to help you think and behave like a manager. From entrepreneurial start-ups to multinationals and charities to public sector organisations, this book tackles the big questions – how organisations prosper, grow, innovate, an...

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Bibliographische Detailangaben
Hauptverfasser: Whittington, Richard 1958- (VerfasserIn), Angwin, Duncan 1953- (VerfasserIn), Regnér, Patrick (VerfasserIn), Johnson, Gerry (VerfasserIn), Scholes, Kevan (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: Harlow, England Pearson 2023
Ausgabe:Thirteenth edition
Schlagworte:
Zusammenfassung:"Exploring Strategy is an essential introduction to the field, designed to help you think and behave like a manager. From entrepreneurial start-ups to multinationals and charities to public sector organisations, this book tackles the big questions – how organisations prosper, grow, innovate, and change. This latest Text and Cases edition provides a wealth of extra case studies written by experts to aid and enrich your understanding. Examples include Siemens, Mars, Formula 1, Glastonbury, and the Indian Premier League." --pearson.com
Beschreibung:xxix, 804 Seiten Illustrationen, Diagramme 27 cm
ISBN:9781292428741

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