APA (7th ed.) Citation

Hörner, T. (2023). Advertising impact and controlling in content marketing: Recognize impact mechanisms, optimize controlling and adapt strategy. Springer.

Chicago Style (17th ed.) Citation

Hörner, Thomas. Advertising Impact and Controlling in Content Marketing: Recognize Impact Mechanisms, Optimize Controlling and Adapt Strategy. Wiesbaden: Springer, 2023.

MLA (9th ed.) Citation

Hörner, Thomas. Advertising Impact and Controlling in Content Marketing: Recognize Impact Mechanisms, Optimize Controlling and Adapt Strategy. Springer, 2023.