Advertising impact and controlling in content marketing: recognize impact mechanisms, optimize controlling and adapt strategy
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Wiesbaden
Springer
2023
|
| Schlagworte: | |
| Beschreibung: | X, 255 Seiten Illustrationen, Diagramme |
| ISBN: | 9783658405519 9783658405502 |
Internformat
MARC
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| 264 | 1 | |a Wiesbaden |b Springer |c 2023 | |
| 300 | |a X, 255 Seiten |b Illustrationen, Diagramme | ||
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Datensatz im Suchindex
| _version_ | 1804185240212602880 |
|---|---|
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| author | Hörner, Thomas |
| author_facet | Hörner, Thomas |
| author_role | aut |
| author_sort | Hörner, Thomas |
| author_variant | t h th |
| building | Verbundindex |
| bvnumber | BV048987056 |
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| classification_tum | WIR 000 |
| ctrlnum | (OCoLC)1355678519 (DE-599)BVBBV048987056 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV048987056 |
| illustrated | Illustrated |
| index_date | 2024-07-03T22:06:21Z |
| indexdate | 2024-07-10T09:52:05Z |
| institution | BVB |
| isbn | 9783658405519 9783658405502 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034250462 |
| oclc_num | 1355678519 |
| open_access_boolean | |
| owner | DE-1050 |
| owner_facet | DE-1050 |
| physical | X, 255 Seiten Illustrationen, Diagramme |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | Springer |
| record_format | marc |
| spelling | Hörner, Thomas Verfasser aut Advertising impact and controlling in content marketing recognize impact mechanisms, optimize controlling and adapt strategy Thomas Hörner Wiesbaden Springer 2023 X, 255 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Marketing Content Management (DE-588)4673954-3 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Online-Marketing (DE-588)7706419-7 s Content Management (DE-588)4673954-3 s DE-604 Erscheint auch als Druck-Ausgabe 978-3-658-40552-6 Erscheint auch als Online-Ausgabe 978-3-658-40551-9 |
| spellingShingle | Hörner, Thomas Advertising impact and controlling in content marketing recognize impact mechanisms, optimize controlling and adapt strategy Marketing Content Management (DE-588)4673954-3 gnd Online-Marketing (DE-588)7706419-7 gnd |
| subject_GND | (DE-588)4673954-3 (DE-588)7706419-7 |
| title | Advertising impact and controlling in content marketing recognize impact mechanisms, optimize controlling and adapt strategy |
| title_auth | Advertising impact and controlling in content marketing recognize impact mechanisms, optimize controlling and adapt strategy |
| title_exact_search | Advertising impact and controlling in content marketing recognize impact mechanisms, optimize controlling and adapt strategy |
| title_exact_search_txtP | Advertising impact and controlling in content marketing recognize impact mechanisms, optimize controlling and adapt strategy |
| title_full | Advertising impact and controlling in content marketing recognize impact mechanisms, optimize controlling and adapt strategy Thomas Hörner |
| title_fullStr | Advertising impact and controlling in content marketing recognize impact mechanisms, optimize controlling and adapt strategy Thomas Hörner |
| title_full_unstemmed | Advertising impact and controlling in content marketing recognize impact mechanisms, optimize controlling and adapt strategy Thomas Hörner |
| title_short | Advertising impact and controlling in content marketing |
| title_sort | advertising impact and controlling in content marketing recognize impact mechanisms optimize controlling and adapt strategy |
| title_sub | recognize impact mechanisms, optimize controlling and adapt strategy |
| topic | Marketing Content Management (DE-588)4673954-3 gnd Online-Marketing (DE-588)7706419-7 gnd |
| topic_facet | Marketing Content Management Online-Marketing |
| work_keys_str_mv | AT hornerthomas advertisingimpactandcontrollingincontentmarketingrecognizeimpactmechanismsoptimizecontrollingandadaptstrategy |