Management communication: a case analysis approach
"This new edition of Management Communication is a case-based textbook that introduces students to the strategic communication methods that are crucial to master in order for them to develop into effective and ethical managers at all levels of business. Effective communication skills are necess...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York ; London
Routledge
2023
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| Ausgabe: | Seventh edition |
| Schlagworte: | |
| Zusammenfassung: | "This new edition of Management Communication is a case-based textbook that introduces students to the strategic communication methods that are crucial to master in order for them to develop into effective and ethical managers at all levels of business. Effective communication skills are necessary for success in the business world, and O'Rourke has written a highly readable book filled with anecdotes and examples to engage students in the learning process. This seventh edition includes both classic and new features: The strategic approach is integrated throughout the book, allowing students to understand how a communicated message impacts the business as a whole. The new case studies provide students with hands-on experience of scenarios they will encounter in the real world, looking at global companies including Facebook and Nike. Further updates include new content on technology, corporate culture and disinformation. An ethical thread is woven through the text, demonstrating how ethical decision making can be applied in all aspects of communication. Chapters on intercultural communication, nonverbal communication and conflict management provide students with the skills to build relationships and influence stakeholders, key skills for any manager. This text will provide students with a well-rounded understanding of management communication and the support material ensures it serves as a complete resource for instructors"-- |
| Beschreibung: | ix, 517 Seiten Illustrationen, Diagramme 26 cm |
| ISBN: | 9781032363493 9781032363486 |
Internformat
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| 250 | |a Seventh edition | ||
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| 300 | |a ix, 517 Seiten |b Illustrationen, Diagramme |c 26 cm | ||
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| 520 | |a "This new edition of Management Communication is a case-based textbook that introduces students to the strategic communication methods that are crucial to master in order for them to develop into effective and ethical managers at all levels of business. Effective communication skills are necessary for success in the business world, and O'Rourke has written a highly readable book filled with anecdotes and examples to engage students in the learning process. This seventh edition includes both classic and new features: The strategic approach is integrated throughout the book, allowing students to understand how a communicated message impacts the business as a whole. The new case studies provide students with hands-on experience of scenarios they will encounter in the real world, looking at global companies including Facebook and Nike. Further updates include new content on technology, corporate culture and disinformation. An ethical thread is woven through the text, demonstrating how ethical decision making can be applied in all aspects of communication. Chapters on intercultural communication, nonverbal communication and conflict management provide students with the skills to build relationships and influence stakeholders, key skills for any manager. This text will provide students with a well-rounded understanding of management communication and the support material ensures it serves as a complete resource for instructors"-- | ||
| 650 | 4 | |a Communication in management | |
| 650 | 4 | |a Communication in management / Case studies | |
| 650 | 7 | |a Communication in management |2 fast | |
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Datensatz im Suchindex
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| author | O'Rourke, James S. 1946- |
| author_GND | (DE-588)137581602 |
| author_facet | O'Rourke, James S. 1946- |
| author_role | aut |
| author_sort | O'Rourke, James S. 1946- |
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| building | Verbundindex |
| bvnumber | BV048984654 |
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| ctrlnum | (OCoLC)1381299697 (DE-599)BVBBV048984654 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | Seventh edition |
| format | Book |
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| id | DE-604.BV048984654 |
| illustrated | Illustrated |
| index_date | 2024-07-03T22:05:43Z |
| indexdate | 2024-07-10T09:52:01Z |
| institution | BVB |
| isbn | 9781032363493 9781032363486 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034248093 |
| oclc_num | 1381299697 |
| open_access_boolean | |
| owner | DE-1050 |
| owner_facet | DE-1050 |
| physical | ix, 517 Seiten Illustrationen, Diagramme 26 cm |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | Routledge |
| record_format | marc |
| spelling | O'Rourke, James S. 1946- Verfasser (DE-588)137581602 aut Management communication a case analysis approach James S. O'Rourke, IV Seventh edition New York ; London Routledge 2023 ix, 517 Seiten Illustrationen, Diagramme 26 cm txt rdacontent n rdamedia nc rdacarrier "This new edition of Management Communication is a case-based textbook that introduces students to the strategic communication methods that are crucial to master in order for them to develop into effective and ethical managers at all levels of business. Effective communication skills are necessary for success in the business world, and O'Rourke has written a highly readable book filled with anecdotes and examples to engage students in the learning process. This seventh edition includes both classic and new features: The strategic approach is integrated throughout the book, allowing students to understand how a communicated message impacts the business as a whole. The new case studies provide students with hands-on experience of scenarios they will encounter in the real world, looking at global companies including Facebook and Nike. Further updates include new content on technology, corporate culture and disinformation. An ethical thread is woven through the text, demonstrating how ethical decision making can be applied in all aspects of communication. Chapters on intercultural communication, nonverbal communication and conflict management provide students with the skills to build relationships and influence stakeholders, key skills for any manager. This text will provide students with a well-rounded understanding of management communication and the support material ensures it serves as a complete resource for instructors"-- Communication in management Communication in management / Case studies Communication in management fast Erscheint auch als Online-Ausgabe 978-1-003-33149-0 |
| spellingShingle | O'Rourke, James S. 1946- Management communication a case analysis approach Communication in management Communication in management / Case studies Communication in management fast |
| title | Management communication a case analysis approach |
| title_auth | Management communication a case analysis approach |
| title_exact_search | Management communication a case analysis approach |
| title_exact_search_txtP | Management communication a case analysis approach |
| title_full | Management communication a case analysis approach James S. O'Rourke, IV |
| title_fullStr | Management communication a case analysis approach James S. O'Rourke, IV |
| title_full_unstemmed | Management communication a case analysis approach James S. O'Rourke, IV |
| title_short | Management communication |
| title_sort | management communication a case analysis approach |
| title_sub | a case analysis approach |
| topic | Communication in management Communication in management / Case studies Communication in management fast |
| topic_facet | Communication in management Communication in management / Case studies |
| work_keys_str_mv | AT orourkejamess managementcommunicationacaseanalysisapproach |