Where to Play:
Choosing the right market for your innovation is the biggest, and trickiest, question for innovators. Research has shown that all too often entrepreneurs don't spend enough time identifying and researching their market opportunities - instead they jump at the first opportunity that looks good,...
Gespeichert in:
1. Verfasser: | |
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Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
Harlow
FT Publishing International
2017
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Ausgabe: | 1st Edition |
Schlagworte: | |
Online-Zugang: | TUBA1 URL des Erstveröffentlichers |
Zusammenfassung: | Choosing the right market for your innovation is the biggest, and trickiest, question for innovators. Research has shown that all too often entrepreneurs don't spend enough time identifying and researching their market opportunities - instead they jump at the first opportunity that looks good, and fail to properly evaluate and leverage other opportunities. These common mistakes means that you often choose the wrong market or lock yourself into one specific direction. Where to Play helps you to set a promising strategy, by giving a clear, structured and practical framework - the Market Opportunity Navigator- to better identify, evaluate and focus on the right market opportunities. With three dedicated and reusable worksheets covering: Market Opportunity Set - assess your core strengths and identify which market opportunities exist for your business Attractiveness Map - evaluate your market opportunities to reveal the most attractive option for focus Agile Focus Strategy - create a strategic plan for your chosen market opportunity that keeps you open-minded and agile |
Beschreibung: | 1 Online-Ressource |
ISBN: | 9781292178936 |
Internformat
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Datensatz im Suchindex
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author | Gruber, Marc |
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isbn | 9781292178936 |
language | English |
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spelling | Gruber, Marc Verfasser aut Where to Play 1st Edition Harlow FT Publishing International 2017 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier Choosing the right market for your innovation is the biggest, and trickiest, question for innovators. Research has shown that all too often entrepreneurs don't spend enough time identifying and researching their market opportunities - instead they jump at the first opportunity that looks good, and fail to properly evaluate and leverage other opportunities. These common mistakes means that you often choose the wrong market or lock yourself into one specific direction. Where to Play helps you to set a promising strategy, by giving a clear, structured and practical framework - the Market Opportunity Navigator- to better identify, evaluate and focus on the right market opportunities. With three dedicated and reusable worksheets covering: Market Opportunity Set - assess your core strengths and identify which market opportunities exist for your business Attractiveness Map - evaluate your market opportunities to reveal the most attractive option for focus Agile Focus Strategy - create a strategic plan for your chosen market opportunity that keeps you open-minded and agile Vocational / Professional Studies General Vocational / Professional Tal, Sharon Sonstige oth Erscheint auch als Druck-Ausgabe 9781292178929 https://elibrary.pearson.de/book/99.150005/9781292178936 Verlag URL des Erstveröffentlichers Volltext |
spellingShingle | Gruber, Marc Where to Play |
title | Where to Play |
title_auth | Where to Play |
title_exact_search | Where to Play |
title_exact_search_txtP | Where to Play |
title_full | Where to Play |
title_fullStr | Where to Play |
title_full_unstemmed | Where to Play |
title_short | Where to Play |
title_sort | where to play |
url | https://elibrary.pearson.de/book/99.150005/9781292178936 |
work_keys_str_mv | AT grubermarc wheretoplay AT talsharon wheretoplay |