Marketing Research: Global Edition
For courses in global marketing. A conceptual approach and introduction to the field of marketing research Written with an emphasis on the practical application of marketing research methods, Marketing Research teaches the basic fundamental statistical techniques needed to analyse market data. The 9...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Harlow
Pearson
2019
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| Ausgabe: | 9th Edition |
| Schlagworte: | |
| Online-Zugang: | TUBA1 Volltext |
| Zusammenfassung: | For courses in global marketing. A conceptual approach and introduction to the field of marketing research Written with an emphasis on the practical application of marketing research methods, Marketing Research teaches the basic fundamental statistical techniques needed to analyse market data. The 9th Edition has been updated to offer the most current insights on forces shaping marketing research, including the widespread adoption of infographics, a pronounced shift toward mobile marketing research, and the impact of big data. Additionally, an updated and integrated case study throughout the text helps students relate the material to the real world -- and their future careers |
| Beschreibung: | 1 Online-Ressource |
| ISBN: | 9781292318097 |
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Datensatz im Suchindex
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T22:03:55Z |
| indexdate | 2024-07-10T09:51:44Z |
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| isbn | 9781292318097 |
| language | English |
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| spelling | Burns, Alvin Verfasser aut Marketing Research Global Edition 9th Edition Harlow Pearson 2019 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier For courses in global marketing. A conceptual approach and introduction to the field of marketing research Written with an emphasis on the practical application of marketing research methods, Marketing Research teaches the basic fundamental statistical techniques needed to analyse market data. The 9th Edition has been updated to offer the most current insights on forces shaping marketing research, including the widespread adoption of infographics, a pronounced shift toward mobile marketing research, and the impact of big data. Additionally, an updated and integrated case study throughout the text helps students relate the material to the real world -- and their future careers Marketingforschung (DE-588)4200055-5 gnd rswk-swf Business and Economics Marketing Qualitative Business Marketingforschung (DE-588)4200055-5 s DE-604 Veeck, Ann Sonstige oth Erscheint auch als Druck-Ausgabe 9781292318042 https://elibrary.pearson.de/book/99.150005/9781292318097 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Burns, Alvin Marketing Research Global Edition Marketingforschung (DE-588)4200055-5 gnd |
| subject_GND | (DE-588)4200055-5 |
| title | Marketing Research Global Edition |
| title_auth | Marketing Research Global Edition |
| title_exact_search | Marketing Research Global Edition |
| title_exact_search_txtP | Marketing Research Global Edition |
| title_full | Marketing Research Global Edition |
| title_fullStr | Marketing Research Global Edition |
| title_full_unstemmed | Marketing Research Global Edition |
| title_short | Marketing Research |
| title_sort | marketing research global edition |
| title_sub | Global Edition |
| topic | Marketingforschung (DE-588)4200055-5 gnd |
| topic_facet | Marketingforschung |
| url | https://elibrary.pearson.de/book/99.150005/9781292318097 |
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