Business of Sport Management:
Over the first decade of the 21st century the scale and importance of the commercial sport industry has increased dramatically and rapidly. This timely second edition of the ground-breaking text The Business of Sport Management has been comprehensively revised, updated and significantly expanded in...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Harlow
Pearson
2013
|
| Ausgabe: | 2nd Edition |
| Schlagworte: | |
| Online-Zugang: | TUBA1 Volltext |
| Zusammenfassung: | Over the first decade of the 21st century the scale and importance of the commercial sport industry has increased dramatically and rapidly. This timely second edition of the ground-breaking text The Business of Sport Management has been comprehensively revised, updated and significantly expanded in scope to meet the needs of today's sports management students, and equip future managers with the tools they need to succeed. Elegantly blending theory with practice, the text looks first at the distinctive context of sport organisations. It then examines the sport management theories and practice within functional areas such as finance, HRM, marketing and strategy. Finally it considers important issues such as risk management, sponsorship, retailing, social media, sports betting and more. Written with a thoroughly international perspective, this book is ideal for students of sports management on programmes of sports, leisure and business studies, and will also be of great interest to practitioners working in sport businesses. |
| Beschreibung: | 1 Online-Ressource |
| ISBN: | 9780273721376 |
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| 520 | 3 | |a Over the first decade of the 21st century the scale and importance of the commercial sport industry has increased dramatically and rapidly. This timely second edition of the ground-breaking text The Business of Sport Management has been comprehensively revised, updated and significantly expanded in scope to meet the needs of today's sports management students, and equip future managers with the tools they need to succeed. Elegantly blending theory with practice, the text looks first at the distinctive context of sport organisations. It then examines the sport management theories and practice within functional areas such as finance, HRM, marketing and strategy. Finally it considers important issues such as risk management, sponsorship, retailing, social media, sports betting and more. Written with a thoroughly international perspective, this book is ideal for students of sports management on programmes of sports, leisure and business studies, and will also be of great interest to practitioners working in sport businesses. | |
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| id | DE-604.BV048975390 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T22:03:54Z |
| indexdate | 2024-07-10T09:51:44Z |
| institution | BVB |
| isbn | 9780273721376 |
| language | English |
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| publishDate | 2013 |
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| spelling | Beech, John Verfasser aut Business of Sport Management 2nd Edition Harlow Pearson 2013 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier Over the first decade of the 21st century the scale and importance of the commercial sport industry has increased dramatically and rapidly. This timely second edition of the ground-breaking text The Business of Sport Management has been comprehensively revised, updated and significantly expanded in scope to meet the needs of today's sports management students, and equip future managers with the tools they need to succeed. Elegantly blending theory with practice, the text looks first at the distinctive context of sport organisations. It then examines the sport management theories and practice within functional areas such as finance, HRM, marketing and strategy. Finally it considers important issues such as risk management, sponsorship, retailing, social media, sports betting and more. Written with a thoroughly international perspective, this book is ideal for students of sports management on programmes of sports, leisure and business studies, and will also be of great interest to practitioners working in sport businesses. Sport (DE-588)4056366-2 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Sportökonomie (DE-588)4207188-4 gnd rswk-swf Business and Economics Marketing Qualitative Business Sport (DE-588)4056366-2 s Management (DE-588)4037278-9 s DE-604 Sportökonomie (DE-588)4207188-4 s Chadwick, Simon Sonstige oth Erscheint auch als Druck-Ausgabe 9780273721338 https://elibrary.pearson.de/book/99.150005/9780273721376 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Beech, John Business of Sport Management Sport (DE-588)4056366-2 gnd Management (DE-588)4037278-9 gnd Sportökonomie (DE-588)4207188-4 gnd |
| subject_GND | (DE-588)4056366-2 (DE-588)4037278-9 (DE-588)4207188-4 |
| title | Business of Sport Management |
| title_auth | Business of Sport Management |
| title_exact_search | Business of Sport Management |
| title_exact_search_txtP | Business of Sport Management |
| title_full | Business of Sport Management |
| title_fullStr | Business of Sport Management |
| title_full_unstemmed | Business of Sport Management |
| title_short | Business of Sport Management |
| title_sort | business of sport management |
| topic | Sport (DE-588)4056366-2 gnd Management (DE-588)4037278-9 gnd Sportökonomie (DE-588)4207188-4 gnd |
| topic_facet | Sport Management Sportökonomie |
| url | https://elibrary.pearson.de/book/99.150005/9780273721376 |
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