Assemblage: the art and science of brand transformation
Brands can no longer force-feed us a plethora of products we don't need. To succeed, brands must transform us and the world we live in. Assemblage guides you through the art and science of creating transformative brands by combining personal, social, and cultural components. Assemblage will sho...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Washington, D.C.
Ideapress Publishing
[2022]
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| Schlagworte: | |
| Zusammenfassung: | Brands can no longer force-feed us a plethora of products we don't need. To succeed, brands must transform us and the world we live in. Assemblage guides you through the art and science of creating transformative brands by combining personal, social, and cultural components. Assemblage will show you why perception is the truth and how to shape people's perceptions, why we relate to antiheroes, villains, and saviors, how brands can reassure consumers about their past, present, and future, how to leverage data and insights to deliver a personalized, human-centric consumer experience, how brands can make a positive impact on people, society, and the economy. Assemblage is supported by in-depth research in consumer psychology, extensive consumer insights, interviews with industry-leading marketers, and case studies of transformative brands, big and small |
| Beschreibung: | 218 Seiten Illustrationen 23 cm |
| ISBN: | 9781646871254 1646871251 |
Internformat
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| 520 | 3 | |a Brands can no longer force-feed us a plethora of products we don't need. To succeed, brands must transform us and the world we live in. Assemblage guides you through the art and science of creating transformative brands by combining personal, social, and cultural components. Assemblage will show you why perception is the truth and how to shape people's perceptions, why we relate to antiheroes, villains, and saviors, how brands can reassure consumers about their past, present, and future, how to leverage data and insights to deliver a personalized, human-centric consumer experience, how brands can make a positive impact on people, society, and the economy. Assemblage is supported by in-depth research in consumer psychology, extensive consumer insights, interviews with industry-leading marketers, and case studies of transformative brands, big and small | |
| 653 | 0 | |a Branding (Marketing) | |
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Datensatz im Suchindex
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| illustrated | Illustrated |
| index_date | 2024-07-03T22:02:28Z |
| indexdate | 2024-07-10T09:51:34Z |
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| isbn | 9781646871254 1646871251 |
| language | English |
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| physical | 218 Seiten Illustrationen 23 cm |
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| spelling | Probst, Emmanuel Verfasser aut Assemblage the art and science of brand transformation Dr. Emmanuel Probst Washington, D.C. Ideapress Publishing [2022] 218 Seiten Illustrationen 23 cm txt rdacontent n rdamedia nc rdacarrier Brands can no longer force-feed us a plethora of products we don't need. To succeed, brands must transform us and the world we live in. Assemblage guides you through the art and science of creating transformative brands by combining personal, social, and cultural components. Assemblage will show you why perception is the truth and how to shape people's perceptions, why we relate to antiheroes, villains, and saviors, how brands can reassure consumers about their past, present, and future, how to leverage data and insights to deliver a personalized, human-centric consumer experience, how brands can make a positive impact on people, society, and the economy. Assemblage is supported by in-depth research in consumer psychology, extensive consumer insights, interviews with industry-leading marketers, and case studies of transformative brands, big and small Branding (Marketing) |
| spellingShingle | Probst, Emmanuel Assemblage the art and science of brand transformation |
| title | Assemblage the art and science of brand transformation |
| title_auth | Assemblage the art and science of brand transformation |
| title_exact_search | Assemblage the art and science of brand transformation |
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| title_full | Assemblage the art and science of brand transformation Dr. Emmanuel Probst |
| title_fullStr | Assemblage the art and science of brand transformation Dr. Emmanuel Probst |
| title_full_unstemmed | Assemblage the art and science of brand transformation Dr. Emmanuel Probst |
| title_short | Assemblage |
| title_sort | assemblage the art and science of brand transformation |
| title_sub | the art and science of brand transformation |
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