Kellogg on marketing: the marketing faculty of the Kellogg School of Management
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hoboken
Wiley
[2023]
|
| Ausgabe: | 3rd edition |
| Schlagworte: | |
| Beschreibung: | xiii, 417 Seiten |
| ISBN: | 9781119906247 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV048967747 | ||
| 003 | DE-604 | ||
| 005 | 20230622 | ||
| 007 | t | ||
| 008 | 230522s2023 |||| 00||| eng d | ||
| 020 | |a 9781119906247 |9 978-1-119-90624-7 | ||
| 035 | |a (OCoLC)1385297352 | ||
| 035 | |a (DE-599)BVBBV048967747 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-92 |a DE-523 |a DE-M347 | ||
| 084 | |a QP 620 |0 (DE-625)141911: |2 rvk | ||
| 245 | 1 | 0 | |a Kellogg on marketing |b the marketing faculty of the Kellogg School of Management |c edited by Alexander Chernev, Philip Kotler |
| 250 | |a 3rd edition | ||
| 264 | 1 | |a Hoboken |b Wiley |c [2023] | |
| 264 | 4 | |c ©2023 | |
| 300 | |a xiii, 417 Seiten | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Kundenbindung |0 (DE-588)4384508-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingtheorie |0 (DE-588)4168911-2 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Marketingtheorie |0 (DE-588)4168911-2 |D s |
| 689 | 0 | 1 | |a Kundenbindung |0 (DE-588)4384508-3 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Chernev, Alexander |4 edt | |
| 700 | 1 | |a Kotler, Philip |4 edt | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe, EPUB |z 978-1-119-90625-4 |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe, PDF |z 978-1-119-90626-1 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-034231422 | ||
Datensatz im Suchindex
| _version_ | 1804185204691042304 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author2 | Chernev, Alexander Kotler, Philip |
| author2_role | edt edt |
| author2_variant | a c ac p k pk |
| author_facet | Chernev, Alexander Kotler, Philip |
| building | Verbundindex |
| bvnumber | BV048967747 |
| classification_rvk | QP 620 |
| ctrlnum | (OCoLC)1385297352 (DE-599)BVBBV048967747 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 3rd edition |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01383nam a2200397zc 4500</leader><controlfield tag="001">BV048967747</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20230622 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">230522s2023 |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781119906247</subfield><subfield code="9">978-1-119-90624-7</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1385297352</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV048967747</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-92</subfield><subfield code="a">DE-523</subfield><subfield code="a">DE-M347</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 620</subfield><subfield code="0">(DE-625)141911:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Kellogg on marketing</subfield><subfield code="b">the marketing faculty of the Kellogg School of Management</subfield><subfield code="c">edited by Alexander Chernev, Philip Kotler</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">3rd edition</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hoboken</subfield><subfield code="b">Wiley</subfield><subfield code="c">[2023]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">©2023</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xiii, 417 Seiten</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kundenbindung</subfield><subfield code="0">(DE-588)4384508-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingtheorie</subfield><subfield code="0">(DE-588)4168911-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4143413-4</subfield><subfield code="a">Aufsatzsammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketingtheorie</subfield><subfield code="0">(DE-588)4168911-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Kundenbindung</subfield><subfield code="0">(DE-588)4384508-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Chernev, Alexander</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Kotler, Philip</subfield><subfield code="4">edt</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe, EPUB</subfield><subfield code="z">978-1-119-90625-4</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe, PDF</subfield><subfield code="z">978-1-119-90626-1</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-034231422</subfield></datafield></record></collection> |
| genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| id | DE-604.BV048967747 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T22:02:01Z |
| indexdate | 2024-07-10T09:51:31Z |
| institution | BVB |
| isbn | 9781119906247 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034231422 |
| oclc_num | 1385297352 |
| open_access_boolean | |
| owner | DE-92 DE-523 DE-M347 |
| owner_facet | DE-92 DE-523 DE-M347 |
| physical | xiii, 417 Seiten |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | Wiley |
| record_format | marc |
| spelling | Kellogg on marketing the marketing faculty of the Kellogg School of Management edited by Alexander Chernev, Philip Kotler 3rd edition Hoboken Wiley [2023] ©2023 xiii, 417 Seiten txt rdacontent n rdamedia nc rdacarrier Kundenbindung (DE-588)4384508-3 gnd rswk-swf Marketingtheorie (DE-588)4168911-2 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Marketingtheorie (DE-588)4168911-2 s Kundenbindung (DE-588)4384508-3 s DE-604 Chernev, Alexander edt Kotler, Philip edt Erscheint auch als Online-Ausgabe, EPUB 978-1-119-90625-4 Erscheint auch als Online-Ausgabe, PDF 978-1-119-90626-1 |
| spellingShingle | Kellogg on marketing the marketing faculty of the Kellogg School of Management Kundenbindung (DE-588)4384508-3 gnd Marketingtheorie (DE-588)4168911-2 gnd |
| subject_GND | (DE-588)4384508-3 (DE-588)4168911-2 (DE-588)4143413-4 |
| title | Kellogg on marketing the marketing faculty of the Kellogg School of Management |
| title_auth | Kellogg on marketing the marketing faculty of the Kellogg School of Management |
| title_exact_search | Kellogg on marketing the marketing faculty of the Kellogg School of Management |
| title_exact_search_txtP | Kellogg on marketing the marketing faculty of the Kellogg School of Management |
| title_full | Kellogg on marketing the marketing faculty of the Kellogg School of Management edited by Alexander Chernev, Philip Kotler |
| title_fullStr | Kellogg on marketing the marketing faculty of the Kellogg School of Management edited by Alexander Chernev, Philip Kotler |
| title_full_unstemmed | Kellogg on marketing the marketing faculty of the Kellogg School of Management edited by Alexander Chernev, Philip Kotler |
| title_short | Kellogg on marketing |
| title_sort | kellogg on marketing the marketing faculty of the kellogg school of management |
| title_sub | the marketing faculty of the Kellogg School of Management |
| topic | Kundenbindung (DE-588)4384508-3 gnd Marketingtheorie (DE-588)4168911-2 gnd |
| topic_facet | Kundenbindung Marketingtheorie Aufsatzsammlung |
| work_keys_str_mv | AT chernevalexander kelloggonmarketingthemarketingfacultyofthekelloggschoolofmanagement AT kotlerphilip kelloggonmarketingthemarketingfacultyofthekelloggschoolofmanagement |