Essentials of marketing: a marketing strategy planning approach
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
McGraw-Hill
2024
|
| Ausgabe: | 18 edition, International student edition |
| Schlagworte: | |
| Beschreibung: | XXXIV, 796 Seiten Illustrationen, Diagramme |
| ISBN: | 9781266124983 |
Internformat
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| 035 | |a (OCoLC)1381297904 | ||
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| 040 | |a DE-604 |b ger |e rda | ||
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| 245 | 1 | 0 | |a Essentials of marketing |b a marketing strategy planning approach |c Joseph P. Cannon, PhD, Colorado State University, William D. Perreault Jr., PhD, University of North Carolina, E. Jerome McCarthy, PhD, Michigan State University |
| 250 | |a 18 edition, International student edition | ||
| 264 | 1 | |a New York, NY |b McGraw-Hill |c 2024 | |
| 300 | |a XXXIV, 796 Seiten |b Illustrationen, Diagramme | ||
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| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Marketing | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
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| 700 | 1 | |a Perreault, William D. |e Verfasser |0 (DE-588)170141470 |4 aut | |
| 700 | 1 | |a McCarthy, Edmund Jerome |d 1928-2015 |e Verfasser |0 (DE-588)12861949X |4 aut | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-034222067 | |
Datensatz im Suchindex
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| author | Cannon, Joseph P. Perreault, William D. McCarthy, Edmund Jerome 1928-2015 |
| author_GND | (DE-588)1072043408 (DE-588)170141470 (DE-588)12861949X |
| author_facet | Cannon, Joseph P. Perreault, William D. McCarthy, Edmund Jerome 1928-2015 |
| author_role | aut aut aut |
| author_sort | Cannon, Joseph P. |
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| building | Verbundindex |
| bvnumber | BV048958263 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
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| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)1381297904 (DE-599)BVBBV048958263 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 18 edition, International student edition |
| format | Book |
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| id | DE-604.BV048958263 |
| illustrated | Illustrated |
| index_date | 2024-07-03T21:59:43Z |
| indexdate | 2024-10-29T04:00:32Z |
| institution | BVB |
| isbn | 9781266124983 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034222067 |
| oclc_num | 1381297904 |
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| physical | XXXIV, 796 Seiten Illustrationen, Diagramme |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | McGraw-Hill |
| record_format | marc |
| spellingShingle | Cannon, Joseph P. Perreault, William D. McCarthy, Edmund Jerome 1928-2015 Essentials of marketing a marketing strategy planning approach Marketing Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | Essentials of marketing a marketing strategy planning approach |
| title_auth | Essentials of marketing a marketing strategy planning approach |
| title_exact_search | Essentials of marketing a marketing strategy planning approach |
| title_exact_search_txtP | Essentials of marketing a marketing strategy planning approach |
| title_full | Essentials of marketing a marketing strategy planning approach Joseph P. Cannon, PhD, Colorado State University, William D. Perreault Jr., PhD, University of North Carolina, E. Jerome McCarthy, PhD, Michigan State University |
| title_fullStr | Essentials of marketing a marketing strategy planning approach Joseph P. Cannon, PhD, Colorado State University, William D. Perreault Jr., PhD, University of North Carolina, E. Jerome McCarthy, PhD, Michigan State University |
| title_full_unstemmed | Essentials of marketing a marketing strategy planning approach Joseph P. Cannon, PhD, Colorado State University, William D. Perreault Jr., PhD, University of North Carolina, E. Jerome McCarthy, PhD, Michigan State University |
| title_short | Essentials of marketing |
| title_sort | essentials of marketing a marketing strategy planning approach |
| title_sub | a marketing strategy planning approach |
| topic | Marketing Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing |
| work_keys_str_mv | AT cannonjosephp essentialsofmarketingamarketingstrategyplanningapproach AT perreaultwilliamd essentialsofmarketingamarketingstrategyplanningapproach AT mccarthyedmundjerome essentialsofmarketingamarketingstrategyplanningapproach |
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