Contemporary advertising and integrated marketing communications:
Gespeichert in:
| Vorheriger Titel: | Arens, William F. Contemporary advertising and integrated marketing communications |
|---|---|
| Hauptverfasser: | , |
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
McGraw-Hill
[2024]
|
| Ausgabe: | Seventeenth edition |
| Schlagworte: | |
| Beschreibung: | This International Student Edition is for use outside of the U.S. |
| Beschreibung: | xxxi, 704 Seiten Illustrationen, Diagramme |
| ISBN: | 9781266077098 |
Internformat
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| 300 | |a xxxi, 704 Seiten |b Illustrationen, Diagramme | ||
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Datensatz im Suchindex
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| id | DE-604.BV048956755 |
| illustrated | Illustrated |
| index_date | 2024-07-03T21:59:19Z |
| indexdate | 2024-10-29T04:00:32Z |
| institution | BVB |
| isbn | 9781266077098 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034220582 |
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| physical | xxxi, 704 Seiten Illustrationen, Diagramme |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | McGraw-Hill |
| record_format | marc |
| spellingShingle | Weigold, Michael F. Arens, William F. Contemporary advertising and integrated marketing communications Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 |
| title | Contemporary advertising and integrated marketing communications |
| title_auth | Contemporary advertising and integrated marketing communications |
| title_exact_search | Contemporary advertising and integrated marketing communications |
| title_exact_search_txtP | Contemporary advertising and integrated marketing communications |
| title_full | Contemporary advertising and integrated marketing communications Michael F. Weigold, William F. Arens |
| title_fullStr | Contemporary advertising and integrated marketing communications Michael F. Weigold, William F. Arens |
| title_full_unstemmed | Contemporary advertising and integrated marketing communications Michael F. Weigold, William F. Arens |
| title_old | Arens, William F. Contemporary advertising and integrated marketing communications |
| title_short | Contemporary advertising and integrated marketing communications |
| title_sort | contemporary advertising and integrated marketing communications |
| topic | Werbung (DE-588)4065541-6 gnd |
| topic_facet | Werbung |
| work_keys_str_mv | AT weigoldmichaelf contemporaryadvertisingandintegratedmarketingcommunications AT arenswilliamf contemporaryadvertisingandintegratedmarketingcommunications |
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