A research agenda for brand management in a new era of consumerism:
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cheltenham, UK ; Northampton, MA
Edward Elgar Publishing
2023
|
| Schriftenreihe: | Elgar research agendas
|
| Schlagworte: | |
| Beschreibung: | xix, 295 Seiten |
| ISBN: | 9781803925509 |
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| index_date | 2024-07-03T21:58:00Z |
| indexdate | 2025-01-10T19:02:45Z |
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| isbn | 9781803925509 |
| language | English |
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| spelling | King, Ceridwyn edt A research agenda for brand management in a new era of consumerism edited by Ceridwyn King and Enrique Murillo Cheltenham, UK ; Northampton, MA Edward Elgar Publishing 2023 © 2023 xix, 295 Seiten txt rdacontent n rdamedia nc rdacarrier Elgar research agendas Marke (DE-588)4074577-6 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Marke (DE-588)4074577-6 s Marketingstrategie (DE-588)4120697-6 s DE-604 Murillo, Enrique (DE-588)1141694700 edt Erscheint auch als Online-Ausgabe 978-1-80392-551-6 |
| spellingShingle | A research agenda for brand management in a new era of consumerism Marke (DE-588)4074577-6 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| subject_GND | (DE-588)4074577-6 (DE-588)4120697-6 (DE-588)4143413-4 |
| title | A research agenda for brand management in a new era of consumerism |
| title_auth | A research agenda for brand management in a new era of consumerism |
| title_exact_search | A research agenda for brand management in a new era of consumerism |
| title_exact_search_txtP | A research agenda for brand management in a new era of consumerism |
| title_full | A research agenda for brand management in a new era of consumerism edited by Ceridwyn King and Enrique Murillo |
| title_fullStr | A research agenda for brand management in a new era of consumerism edited by Ceridwyn King and Enrique Murillo |
| title_full_unstemmed | A research agenda for brand management in a new era of consumerism edited by Ceridwyn King and Enrique Murillo |
| title_short | A research agenda for brand management in a new era of consumerism |
| title_sort | a research agenda for brand management in a new era of consumerism |
| topic | Marke (DE-588)4074577-6 gnd Marketingstrategie (DE-588)4120697-6 gnd |
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