Measuring consumer behavior in hospitality for enhanced decision making:
In the digital environment, suppliers can collect complementary information to consolidate knowledge about the customers, preferences and expectations that will make the visited hotel or place unique. Simultaneously, transform tourist experiences into a memory associated with travel, full of emotion...
Gespeichert in:
| Weitere Verfasser: | , , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania
IGI Global
2023
|
| Schlagworte: | |
| Online-Zugang: | DE-91 DE-83 DE-898 DE-1050 Volltext |
| Zusammenfassung: | In the digital environment, suppliers can collect complementary information to consolidate knowledge about the customers, preferences and expectations that will make the visited hotel or place unique. Simultaneously, transform tourist experiences into a memory associated with travel, full of emotions and sensory impressions, contribute to the sustainability of local populations, reduce inequalities, and cooperate to improve the quality of the guest experiences. This book differs from others in the same areas because it aims to place the emphasis on using big data, to obtain more collect more accurate and detailed information to gain a 360 view of customers, considering ICT as the main driver that creates the development environment and enhances the tourist experience in general, making it a more sustainable and intelligent tourist destination The analysis of all the customers' touchpoints, such as browsing history, social media, email, and call centre, enables companies to gain a much more complete and deeper understanding of customer behaviour { what ads attract them, why they buy, how they shop, what they buy together, what they'll buy next, why they switch, how they recommend a product/service in their social network, etc. with the aim to increase customer satisfaction and revenue. Currently, and in a transversal way, the digital transformation is a growing presence in the lives of all the partners that to the tourism system. Hence the relevance of studying this relationship through the development of research in the areas of hospitality, guest intelligence, and customer insights will help to increase the development of the value-added to the tourism experiences in the tourism destinations |
| Beschreibung: | 1 Online-Ressource (295 Seiten) |
| ISBN: | 9781668466094 |
| DOI: | 10.4018/978-1-6684-6607-0 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV048933810 | ||
| 003 | DE-604 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 230509s2023 xx o|||| 00||| eng d | ||
| 020 | |a 9781668466094 |9 978-1-66846-609-4 | ||
| 024 | 7 | |a 10.4018/978-1-6684-6607-0 |2 doi | |
| 035 | |a (ZDB-98-IGB)00302645 | ||
| 035 | |a (OCoLC)1378502755 | ||
| 035 | |a (DE-599)BVBBV048933810 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-91 |a DE-83 |a DE-898 |a DE-1050 | ||
| 082 | 0 | |a 658.8/342 | |
| 084 | |a WIR 523 |2 stub | ||
| 084 | |a DAT 000 |2 stub | ||
| 245 | 1 | 0 | |a Measuring consumer behavior in hospitality for enhanced decision making |c edited by Celia M.Q. Ramos, Carlos Manuel Ramos Sousa, Nelson Manuel da Silva deMatos, Rashed Isam Ashqar |
| 264 | 1 | |a Hershey, Pennsylvania |b IGI Global |c 2023 | |
| 300 | |a 1 Online-Ressource (295 Seiten) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 520 | |a In the digital environment, suppliers can collect complementary information to consolidate knowledge about the customers, preferences and expectations that will make the visited hotel or place unique. Simultaneously, transform tourist experiences into a memory associated with travel, full of emotions and sensory impressions, contribute to the sustainability of local populations, reduce inequalities, and cooperate to improve the quality of the guest experiences. This book differs from others in the same areas because it aims to place the emphasis on using big data, to obtain more collect more accurate and detailed information to gain a 360 view of customers, considering ICT as the main driver that creates the development environment and enhances the tourist experience in general, making it a more sustainable and intelligent tourist destination The analysis of all the customers' touchpoints, such as browsing history, social media, email, and call centre, enables companies to gain a much more complete and deeper understanding of customer behaviour { what ads attract them, why they buy, how they shop, what they buy together, what they'll buy next, why they switch, how they recommend a product/service in their social network, etc. with the aim to increase customer satisfaction and revenue. Currently, and in a transversal way, the digital transformation is a growing presence in the lives of all the partners that to the tourism system. Hence the relevance of studying this relationship through the development of research in the areas of hospitality, guest intelligence, and customer insights will help to increase the development of the value-added to the tourism experiences in the tourism destinations | ||
| 650 | 4 | |a Consumer behavior | |
| 650 | 4 | |a Consumer satisfaction | |
| 650 | 4 | |a Hospitality industry |x Customer services |x Research | |
| 650 | 4 | |a Big data | |
| 700 | 1 | |a Ramos, Celia M. Q. |4 edt | |
| 700 | 1 | |a Sousa, Carlos Manuel Ramos |d 1965- |4 edt | |
| 700 | 1 | |a Silva deMatos, Nelson Manuel da |4 edt | |
| 700 | 1 | |a Ashqar, Rashed Isam |4 edt | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 1668466074 |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 9781668466070 |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 1668466074 |
| 856 | 4 | 0 | |u https://doi.org/10.4018/978-1-6684-6607-0 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 912 | |a ZDB-98-IGB | ||
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-034197706 | |
| 966 | e | |u https://doi.org/10.4018/978-1-6684-6607-0 |l DE-91 |p ZDB-98-IGB |q TUM_Paketkauf_2023 |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4018/978-1-6684-6607-0 |l DE-83 |p ZDB-98-IGB |q TUB_EBS_IGB |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4018/978-1-6684-6607-0 |l DE-898 |p ZDB-98-IGB |q FHR_PDA_IGB |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4018/978-1-6684-6607-0 |l DE-1050 |p ZDB-98-IGB |x Verlag |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1818715325941678080 |
|---|---|
| adam_text | |
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author2 | Ramos, Celia M. Q. Sousa, Carlos Manuel Ramos 1965- Silva deMatos, Nelson Manuel da Ashqar, Rashed Isam |
| author2_role | edt edt edt edt |
| author2_variant | c m q r cmq cmqr c m r s cmr cmrs d n m d s dnmd dnmds r i a ri ria |
| author_facet | Ramos, Celia M. Q. Sousa, Carlos Manuel Ramos 1965- Silva deMatos, Nelson Manuel da Ashqar, Rashed Isam |
| building | Verbundindex |
| bvnumber | BV048933810 |
| classification_tum | WIR 523 DAT 000 |
| collection | ZDB-98-IGB |
| ctrlnum | (ZDB-98-IGB)00302645 (OCoLC)1378502755 (DE-599)BVBBV048933810 |
| dewey-full | 658.8/342 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/342 |
| dewey-search | 658.8/342 |
| dewey-sort | 3658.8 3342 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Informatik Wirtschaftswissenschaften |
| discipline_str_mv | Informatik Wirtschaftswissenschaften |
| doi_str_mv | 10.4018/978-1-6684-6607-0 |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000zc 4500</leader><controlfield tag="001">BV048933810</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">230509s2023 xx o|||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781668466094</subfield><subfield code="9">978-1-66846-609-4</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.4018/978-1-6684-6607-0</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-98-IGB)00302645</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1378502755</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV048933810</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-91</subfield><subfield code="a">DE-83</subfield><subfield code="a">DE-898</subfield><subfield code="a">DE-1050</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/342</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">WIR 523</subfield><subfield code="2">stub</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">DAT 000</subfield><subfield code="2">stub</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Measuring consumer behavior in hospitality for enhanced decision making</subfield><subfield code="c">edited by Celia M.Q. Ramos, Carlos Manuel Ramos Sousa, Nelson Manuel da Silva deMatos, Rashed Isam Ashqar</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hershey, Pennsylvania</subfield><subfield code="b">IGI Global</subfield><subfield code="c">2023</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (295 Seiten)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">In the digital environment, suppliers can collect complementary information to consolidate knowledge about the customers, preferences and expectations that will make the visited hotel or place unique. Simultaneously, transform tourist experiences into a memory associated with travel, full of emotions and sensory impressions, contribute to the sustainability of local populations, reduce inequalities, and cooperate to improve the quality of the guest experiences. This book differs from others in the same areas because it aims to place the emphasis on using big data, to obtain more collect more accurate and detailed information to gain a 360 view of customers, considering ICT as the main driver that creates the development environment and enhances the tourist experience in general, making it a more sustainable and intelligent tourist destination The analysis of all the customers' touchpoints, such as browsing history, social media, email, and call centre, enables companies to gain a much more complete and deeper understanding of customer behaviour { what ads attract them, why they buy, how they shop, what they buy together, what they'll buy next, why they switch, how they recommend a product/service in their social network, etc. with the aim to increase customer satisfaction and revenue. Currently, and in a transversal way, the digital transformation is a growing presence in the lives of all the partners that to the tourism system. Hence the relevance of studying this relationship through the development of research in the areas of hospitality, guest intelligence, and customer insights will help to increase the development of the value-added to the tourism experiences in the tourism destinations</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consumer behavior</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consumer satisfaction</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Hospitality industry</subfield><subfield code="x">Customer services</subfield><subfield code="x">Research</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Big data</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Ramos, Celia M. Q.</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Sousa, Carlos Manuel Ramos</subfield><subfield code="d">1965-</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Silva deMatos, Nelson Manuel da</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Ashqar, Rashed Isam</subfield><subfield code="4">edt</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">1668466074</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">9781668466070</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">1668466074</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.4018/978-1-6684-6607-0</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-98-IGB</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-034197706</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4018/978-1-6684-6607-0</subfield><subfield code="l">DE-91</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="q">TUM_Paketkauf_2023</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4018/978-1-6684-6607-0</subfield><subfield code="l">DE-83</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="q">TUB_EBS_IGB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4018/978-1-6684-6607-0</subfield><subfield code="l">DE-898</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="q">FHR_PDA_IGB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4018/978-1-6684-6607-0</subfield><subfield code="l">DE-1050</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV048933810 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T21:57:50Z |
| indexdate | 2024-12-17T19:01:35Z |
| institution | BVB |
| isbn | 9781668466094 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034197706 |
| oclc_num | 1378502755 |
| open_access_boolean | |
| owner | DE-91 DE-BY-TUM DE-83 DE-898 DE-BY-UBR DE-1050 |
| owner_facet | DE-91 DE-BY-TUM DE-83 DE-898 DE-BY-UBR DE-1050 |
| physical | 1 Online-Ressource (295 Seiten) |
| psigel | ZDB-98-IGB ZDB-98-IGB TUM_Paketkauf_2023 ZDB-98-IGB TUB_EBS_IGB ZDB-98-IGB FHR_PDA_IGB |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | IGI Global |
| record_format | marc |
| spelling | Measuring consumer behavior in hospitality for enhanced decision making edited by Celia M.Q. Ramos, Carlos Manuel Ramos Sousa, Nelson Manuel da Silva deMatos, Rashed Isam Ashqar Hershey, Pennsylvania IGI Global 2023 1 Online-Ressource (295 Seiten) txt rdacontent c rdamedia cr rdacarrier In the digital environment, suppliers can collect complementary information to consolidate knowledge about the customers, preferences and expectations that will make the visited hotel or place unique. Simultaneously, transform tourist experiences into a memory associated with travel, full of emotions and sensory impressions, contribute to the sustainability of local populations, reduce inequalities, and cooperate to improve the quality of the guest experiences. This book differs from others in the same areas because it aims to place the emphasis on using big data, to obtain more collect more accurate and detailed information to gain a 360 view of customers, considering ICT as the main driver that creates the development environment and enhances the tourist experience in general, making it a more sustainable and intelligent tourist destination The analysis of all the customers' touchpoints, such as browsing history, social media, email, and call centre, enables companies to gain a much more complete and deeper understanding of customer behaviour { what ads attract them, why they buy, how they shop, what they buy together, what they'll buy next, why they switch, how they recommend a product/service in their social network, etc. with the aim to increase customer satisfaction and revenue. Currently, and in a transversal way, the digital transformation is a growing presence in the lives of all the partners that to the tourism system. Hence the relevance of studying this relationship through the development of research in the areas of hospitality, guest intelligence, and customer insights will help to increase the development of the value-added to the tourism experiences in the tourism destinations Consumer behavior Consumer satisfaction Hospitality industry Customer services Research Big data Ramos, Celia M. Q. edt Sousa, Carlos Manuel Ramos 1965- edt Silva deMatos, Nelson Manuel da edt Ashqar, Rashed Isam edt Erscheint auch als Druck-Ausgabe 1668466074 Erscheint auch als Druck-Ausgabe 9781668466070 https://doi.org/10.4018/978-1-6684-6607-0 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Measuring consumer behavior in hospitality for enhanced decision making Consumer behavior Consumer satisfaction Hospitality industry Customer services Research Big data |
| title | Measuring consumer behavior in hospitality for enhanced decision making |
| title_auth | Measuring consumer behavior in hospitality for enhanced decision making |
| title_exact_search | Measuring consumer behavior in hospitality for enhanced decision making |
| title_exact_search_txtP | Measuring consumer behavior in hospitality for enhanced decision making |
| title_full | Measuring consumer behavior in hospitality for enhanced decision making edited by Celia M.Q. Ramos, Carlos Manuel Ramos Sousa, Nelson Manuel da Silva deMatos, Rashed Isam Ashqar |
| title_fullStr | Measuring consumer behavior in hospitality for enhanced decision making edited by Celia M.Q. Ramos, Carlos Manuel Ramos Sousa, Nelson Manuel da Silva deMatos, Rashed Isam Ashqar |
| title_full_unstemmed | Measuring consumer behavior in hospitality for enhanced decision making edited by Celia M.Q. Ramos, Carlos Manuel Ramos Sousa, Nelson Manuel da Silva deMatos, Rashed Isam Ashqar |
| title_short | Measuring consumer behavior in hospitality for enhanced decision making |
| title_sort | measuring consumer behavior in hospitality for enhanced decision making |
| topic | Consumer behavior Consumer satisfaction Hospitality industry Customer services Research Big data |
| topic_facet | Consumer behavior Consumer satisfaction Hospitality industry Customer services Research Big data |
| url | https://doi.org/10.4018/978-1-6684-6607-0 |
| work_keys_str_mv | AT ramosceliamq measuringconsumerbehaviorinhospitalityforenhanceddecisionmaking AT sousacarlosmanuelramos measuringconsumerbehaviorinhospitalityforenhanceddecisionmaking AT silvadematosnelsonmanuelda measuringconsumerbehaviorinhospitalityforenhanceddecisionmaking AT ashqarrashedisam measuringconsumerbehaviorinhospitalityforenhanceddecisionmaking |