Consumer behavior: building marketing strategy
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
McGraw-Hill
[2024]
|
| Ausgabe: | Fifteenth edition, International student edition |
| Schlagworte: | |
| Beschreibung: | xxiii, 824 Seiten Illustrationen, Diagramme |
| ISBN: | 9781266114762 |
Internformat
MARC
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| 245 | 1 | 0 | |a Consumer behavior |b building marketing strategy |c David L. Mothersbaugh, University of Alabama, Susan Bardi Kleiser, University of Notre Dame, Del I. Hawkins, University of Oregon; Contributing Authors: Margaret Kleiser Polk, Southern Illinois University, Edwardsville, Carolyn (Casey) Findley Watson, Indiana University Southeast |
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Datensatz im Suchindex
| _version_ | 1814215610803945472 |
|---|---|
| adam_text | |
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Mothersbaugh, David L. Kleiser, Susan Bardi Hawkins, Del I. |
| author_GND | (DE-588)1219013595 (DE-588)135939607 (DE-588)170207676 |
| author_facet | Mothersbaugh, David L. Kleiser, Susan Bardi Hawkins, Del I. |
| author_role | aut aut aut |
| author_sort | Mothersbaugh, David L. |
| author_variant | d l m dl dlm s b k sb sbk d i h di dih |
| building | Verbundindex |
| bvnumber | BV048933786 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.33.U6 |
| callnumber-search | HF5415.33.U6 |
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| callnumber-subject | HF - Commerce |
| classification_rvk | QW 300 |
| classification_tum | WIR 810 OEK 740 |
| ctrlnum | (OCoLC)1377491866 (DE-599)BVBBV048933786 |
| dewey-full | 658.8/3420973 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/3420973 |
| dewey-search | 658.8/3420973 |
| dewey-sort | 3658.8 73420973 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften Ökotrophologie |
| discipline_str_mv | Wirtschaftswissenschaften Ökotrophologie |
| edition | Fifteenth edition, International student edition |
| format | Book |
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| geographic | USA (DE-588)4078704-7 gnd |
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| id | DE-604.BV048933786 |
| illustrated | Illustrated |
| index_date | 2024-07-03T21:57:50Z |
| indexdate | 2024-10-29T04:00:32Z |
| institution | BVB |
| isbn | 9781266114762 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034197684 |
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| owner_facet | DE-1050 DE-945 DE-862 DE-BY-FWS |
| physical | xxiii, 824 Seiten Illustrationen, Diagramme |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | McGraw-Hill |
| record_format | marc |
| spellingShingle | Mothersbaugh, David L. Kleiser, Susan Bardi Hawkins, Del I. Consumer behavior building marketing strategy Marketing (DE-588)4037589-4 gnd Strategie (DE-588)4057952-9 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Marketingstrategie (DE-588)4120697-6 gnd |
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| title | Consumer behavior building marketing strategy |
| title_auth | Consumer behavior building marketing strategy |
| title_exact_search | Consumer behavior building marketing strategy |
| title_exact_search_txtP | Consumer behavior building marketing strategy |
| title_full | Consumer behavior building marketing strategy David L. Mothersbaugh, University of Alabama, Susan Bardi Kleiser, University of Notre Dame, Del I. Hawkins, University of Oregon; Contributing Authors: Margaret Kleiser Polk, Southern Illinois University, Edwardsville, Carolyn (Casey) Findley Watson, Indiana University Southeast |
| title_fullStr | Consumer behavior building marketing strategy David L. Mothersbaugh, University of Alabama, Susan Bardi Kleiser, University of Notre Dame, Del I. Hawkins, University of Oregon; Contributing Authors: Margaret Kleiser Polk, Southern Illinois University, Edwardsville, Carolyn (Casey) Findley Watson, Indiana University Southeast |
| title_full_unstemmed | Consumer behavior building marketing strategy David L. Mothersbaugh, University of Alabama, Susan Bardi Kleiser, University of Notre Dame, Del I. Hawkins, University of Oregon; Contributing Authors: Margaret Kleiser Polk, Southern Illinois University, Edwardsville, Carolyn (Casey) Findley Watson, Indiana University Southeast |
| title_short | Consumer behavior |
| title_sort | consumer behavior building marketing strategy |
| title_sub | building marketing strategy |
| topic | Marketing (DE-588)4037589-4 gnd Strategie (DE-588)4057952-9 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| topic_facet | Marketing Strategie Verbraucherverhalten Marketingstrategie USA Hochschulschrift Fallstudiensammlung |
| work_keys_str_mv | AT mothersbaughdavidl consumerbehaviorbuildingmarketingstrategy AT kleisersusanbardi consumerbehaviorbuildingmarketingstrategy AT hawkinsdeli consumerbehaviorbuildingmarketingstrategy |
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| Signatur: |
2000 QW 300 M918(15) |
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