Contemporary issues in luxury brand management:
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London and New York
Routledge, taylor & Francis Group
[2023]
|
| Schriftenreihe: | Mastering luxury management
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Literaturangaben und Index |
| Beschreibung: | xv, 162 Seiten Illustrationen, Diagramme |
| ISBN: | 9780367859282 9780367859305 |
Internformat
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Datensatz im Suchindex
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CONTENTS About the editors ix List of contributors xi Preface xiii Sylvie Studente and Eleonora Cattaneo Acknowledgements xvii SECTION 1 Chapter 1 PEOPLE AND HISTORY 1 Luxury throughout history 3 Eleonora Cattaneo Chapter 2 Luxury start-ups 16 Zubin Sethna and Rebecca Fakoussa Chapter 3 Contemporary people issues in luxury brand management 38 Stephen Ellis and Thomas Smit SECTION 2 LUXURY PRODUCTS 69 Chapter 4 Legal protection for luxury goods and the counterfeiting challenge 71 Nkechi Amobi Chapter 5 The case for the wine experience John Harrison Chapter 6 Luxury and sustainability Eleonora Cattaneo SECTION 3 Chapter 7 DIGITAL BUSINESS 80 103 111 Social media marketing in luxury brand management 113 Steve Mancour Chapter 8 Digital marketing and analytics for luxury brands Sylvie Studente and Bhavini Desai Chapter 9 The future of commerce with digital business Patrice Seuwou and Vincent F. Adegoke Index 158 139 119 |
| adam_txt |
CONTENTS About the editors ix List of contributors xi Preface xiii Sylvie Studente and Eleonora Cattaneo Acknowledgements xvii SECTION 1 Chapter 1 PEOPLE AND HISTORY 1 Luxury throughout history 3 Eleonora Cattaneo Chapter 2 Luxury start-ups 16 Zubin Sethna and Rebecca Fakoussa Chapter 3 Contemporary people issues in luxury brand management 38 Stephen Ellis and Thomas Smit SECTION 2 LUXURY PRODUCTS 69 Chapter 4 Legal protection for luxury goods and the counterfeiting challenge 71 Nkechi Amobi Chapter 5 The case for the wine experience John Harrison Chapter 6 Luxury and sustainability Eleonora Cattaneo SECTION 3 Chapter 7 DIGITAL BUSINESS 80 103 111 Social media marketing in luxury brand management 113 Steve Mancour Chapter 8 Digital marketing and analytics for luxury brands Sylvie Studente and Bhavini Desai Chapter 9 The future of commerce with digital business Patrice Seuwou and Vincent F. Adegoke Index 158 139 119 |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
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| dewey-sort | 3658.8 |
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| discipline | Wirtschaftswissenschaften |
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| spelling | Contemporary issues in luxury brand management edited by Sylvie Studente and Eleonora Cattaneo London and New York Routledge, taylor & Francis Group [2023] © 2023 xv, 162 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Mastering luxury management Literaturangaben und Index Markenpolitik (DE-588)4144679-3 gnd rswk-swf Luxusgut (DE-588)4192138-0 gnd rswk-swf Luxury goods industry / Management Brand name products Markenpolitik (DE-588)4144679-3 s Luxusgut (DE-588)4192138-0 s DE-604 Studente, Sylvie (DE-588)1326613340 edt Cattaneo, Eleonora (DE-588)1283669250 edt Erscheint auch als Online-Ausgabe 978-1-003-01582-6 Digitalisierung UB Passau - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034193471&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| title | Contemporary issues in luxury brand management |
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| title_short | Contemporary issues in luxury brand management |
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| topic_facet | Markenpolitik Luxusgut |
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