Principles of marketing:
Encourage your students' learning of the major trends impacting contemporary marketing in a fast-changing, digital marketplace. Principles of Marketing, 19th edition has been extensively revised to present the fundamentals of marketing within an innovative customer-value framework. Reach every...
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Harlow, England
Pearson
[2024]
|
| Ausgabe: | Nineteenth edition, global edition |
| Schlagworte: | |
| Online-Zugang: | FHD01 UER01 |
| Zusammenfassung: | Encourage your students' learning of the major trends impacting contemporary marketing in a fast-changing, digital marketplace. Principles of Marketing, 19th edition has been extensively revised to present the fundamentals of marketing within an innovative customer-value framework. Reach every student with the MyLab & Revel editions for this text |
| Beschreibung: | 1 Online-Ressource (768 Seiten) |
| ISBN: | 9781292449333 |
Internformat
MARC
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| 520 | |a Encourage your students' learning of the major trends impacting contemporary marketing in a fast-changing, digital marketplace. Principles of Marketing, 19th edition has been extensively revised to present the fundamentals of marketing within an innovative customer-value framework. Reach every student with the MyLab & Revel editions for this text | ||
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Datensatz im Suchindex
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| author | Kotler, Philip 1931- Armstrong, Gary 1943- Balasubramanian, Sridhar 1967- |
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| author_facet | Kotler, Philip 1931- Armstrong, Gary 1943- Balasubramanian, Sridhar 1967- |
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| author_sort | Kotler, Philip 1931- |
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| bvnumber | BV048929252 |
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| ctrlnum | (OCoLC)1378498928 (DE-599)BVBBV048929252 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | Nineteenth edition, global edition |
| format | Electronic eBook |
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| indexdate | 2024-07-10T09:50:09Z |
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| isbn | 9781292449333 |
| language | English |
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| spelling | Kotler, Philip 1931- Verfasser (DE-588)121409600 aut Principles of marketing Philip Kotler, Gary Armstrong, Sridhar Balasubramanian Nineteenth edition, global edition Harlow, England Pearson [2024] 1 Online-Ressource (768 Seiten) txt rdacontent c rdamedia cr rdacarrier Encourage your students' learning of the major trends impacting contemporary marketing in a fast-changing, digital marketplace. Principles of Marketing, 19th edition has been extensively revised to present the fundamentals of marketing within an innovative customer-value framework. Reach every student with the MyLab & Revel editions for this text Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Marketing (DE-588)4037589-4 s DE-604 Marketingmanagement (DE-588)4168907-0 s Armstrong, Gary 1943- Verfasser (DE-588)170906825 aut Balasubramanian, Sridhar 1967- Verfasser (DE-588)1290324085 aut Erscheint auch als Druck-Ausgabe 978-1-292-44936-4 |
| spellingShingle | Kotler, Philip 1931- Armstrong, Gary 1943- Balasubramanian, Sridhar 1967- Principles of marketing Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4037589-4 (DE-588)4123623-3 |
| title | Principles of marketing |
| title_auth | Principles of marketing |
| title_exact_search | Principles of marketing |
| title_exact_search_txtP | Principles of marketing |
| title_full | Principles of marketing Philip Kotler, Gary Armstrong, Sridhar Balasubramanian |
| title_fullStr | Principles of marketing Philip Kotler, Gary Armstrong, Sridhar Balasubramanian |
| title_full_unstemmed | Principles of marketing Philip Kotler, Gary Armstrong, Sridhar Balasubramanian |
| title_short | Principles of marketing |
| title_sort | principles of marketing |
| topic | Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketingmanagement Marketing Lehrbuch |
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