Big data marketing strategies for superior customer experience:
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey PA, USA
IGI Global
[2023]
|
| Schriftenreihe: | Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES)
|
| Schlagworte: | |
| Online-Zugang: | DE-706 DE-83 DE-898 DE-1050 URL des Erstveröffentlichers |
| Beschreibung: | 1 Online-Ressource (xviii, 346 Seiten) Illustrationen, Diagramme |
| DOI: | 10.4018/978-1-6684-6454-0 |
Internformat
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| id | DE-604.BV048929121 |
| illustrated | Illustrated |
| index_date | 2024-07-03T21:56:49Z |
| indexdate | 2024-12-17T19:01:36Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034193106 |
| oclc_num | 1378500072 |
| open_access_boolean | |
| owner | DE-706 DE-83 DE-898 DE-BY-UBR DE-1050 |
| owner_facet | DE-706 DE-83 DE-898 DE-BY-UBR DE-1050 |
| physical | 1 Online-Ressource (xviii, 346 Seiten) Illustrationen, Diagramme |
| psigel | ZDB-98-IGB ZDB-98-IGB TUB_EBS_IGB ZDB-98-IGB FHR_PDA_IGB |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | IGI Global |
| record_format | marc |
| series2 | Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) |
| spelling | Big data marketing strategies for superior customer experience Jose Ramon Saura (Rey Juan Carlos University, Spain) Hershey PA, USA IGI Global [2023] 1 Online-Ressource (xviii, 346 Seiten) Illustrationen, Diagramme txt rdacontent c rdamedia cr rdacarrier Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Internet marketing Target marketing Big data Customer services Big data fast Customer services fast Internet marketing fast Target marketing fast Saura, José Ramón 1992- (DE-588)1127532502 edt https://doi.org/10.4018/978-1-6684-6454-0 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Big data marketing strategies for superior customer experience Internet marketing Target marketing Big data Customer services Big data fast Customer services fast Internet marketing fast Target marketing fast |
| title | Big data marketing strategies for superior customer experience |
| title_auth | Big data marketing strategies for superior customer experience |
| title_exact_search | Big data marketing strategies for superior customer experience |
| title_exact_search_txtP | Big data marketing strategies for superior customer experience |
| title_full | Big data marketing strategies for superior customer experience Jose Ramon Saura (Rey Juan Carlos University, Spain) |
| title_fullStr | Big data marketing strategies for superior customer experience Jose Ramon Saura (Rey Juan Carlos University, Spain) |
| title_full_unstemmed | Big data marketing strategies for superior customer experience Jose Ramon Saura (Rey Juan Carlos University, Spain) |
| title_short | Big data marketing strategies for superior customer experience |
| title_sort | big data marketing strategies for superior customer experience |
| topic | Internet marketing Target marketing Big data Customer services Big data fast Customer services fast Internet marketing fast Target marketing fast |
| topic_facet | Internet marketing Target marketing Big data Customer services |
| url | https://doi.org/10.4018/978-1-6684-6454-0 |
| work_keys_str_mv | AT saurajoseramon bigdatamarketingstrategiesforsuperiorcustomerexperience |