Managing festivals for destination marketing and branding:
"Managing Festivals for Destination Marketing and Branding addresses the most current and promising parts of tourism-centric festivals, which are held in numerous tourist areas throughout the world. It links tourism festivals around the world as a catalyst for destination marketing and identity...
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey PA, USA
IGI Global
[2023]
|
| Schriftenreihe: | Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES)
|
| Schlagworte: | |
| Online-Zugang: | DE-706 DE-83 DE-898 Volltext |
| Zusammenfassung: | "Managing Festivals for Destination Marketing and Branding addresses the most current and promising parts of tourism-centric festivals, which are held in numerous tourist areas throughout the world. It links tourism festivals around the world as a catalyst for destination marketing and identity. Covering topics such as destination brand equity, social media networks, and motivations and expectations of tourists, this premier reference work is a dynamic resource for business executives and leaders, brand managers, event managers, festival managers, government officials, students and educators of higher education, librarians, researchers, and academicians"-- |
| Beschreibung: | 1 Online-Ressource (xxviii, 366 Seiten) Illustrationen |
| ISBN: | 9781668463581 |
| DOI: | 10.4018/978-1-6684-6356-7 |
Internformat
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Datensatz im Suchindex
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| dewey-hundreds | 900 - History & geography |
| dewey-ones | 910 - Geography and travel |
| dewey-raw | 910.68/8 |
| dewey-search | 910.68/8 |
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| discipline | Geographie |
| discipline_str_mv | Geographie |
| doi_str_mv | 10.4018/978-1-6684-6356-7 |
| format | Electronic eBook |
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| id | DE-604.BV048929113 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T21:56:49Z |
| indexdate | 2024-08-24T01:08:09Z |
| institution | BVB |
| isbn | 9781668463581 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034193095 |
| oclc_num | 1378491312 |
| open_access_boolean | |
| owner | DE-706 DE-83 DE-898 DE-BY-UBR |
| owner_facet | DE-706 DE-83 DE-898 DE-BY-UBR |
| physical | 1 Online-Ressource (xxviii, 366 Seiten) Illustrationen |
| psigel | ZDB-98-IGB ZDB-98-IGB TUB_EBS_IGB ZDB-98-IGB FHR_PDA_IGB |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | IGI Global |
| record_format | marc |
| series2 | Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) |
| spelling | Managing festivals for destination marketing and branding Sharad Kumar Kulshreshtha (Department of Tourism and Hotel Management, North-Eastern Hill University, Shillong, India) Hershey PA, USA IGI Global [2023] 1 Online-Ressource (xxviii, 366 Seiten) Illustrationen txt rdacontent c rdamedia cr rdacarrier Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) "Managing Festivals for Destination Marketing and Branding addresses the most current and promising parts of tourism-centric festivals, which are held in numerous tourist areas throughout the world. It links tourism festivals around the world as a catalyst for destination marketing and identity. Covering topics such as destination brand equity, social media networks, and motivations and expectations of tourists, this premier reference work is a dynamic resource for business executives and leaders, brand managers, event managers, festival managers, government officials, students and educators of higher education, librarians, researchers, and academicians"-- Culture and tourism Festivals / Management Place marketing Kulshreshtha, Sharad Kumar 1978- edt Erscheint auch als Druck-Ausgabe 978-1-66846-357-4 https://doi.org/10.4018/978-1-6684-6356-7 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Managing festivals for destination marketing and branding |
| title | Managing festivals for destination marketing and branding |
| title_auth | Managing festivals for destination marketing and branding |
| title_exact_search | Managing festivals for destination marketing and branding |
| title_exact_search_txtP | Managing festivals for destination marketing and branding |
| title_full | Managing festivals for destination marketing and branding Sharad Kumar Kulshreshtha (Department of Tourism and Hotel Management, North-Eastern Hill University, Shillong, India) |
| title_fullStr | Managing festivals for destination marketing and branding Sharad Kumar Kulshreshtha (Department of Tourism and Hotel Management, North-Eastern Hill University, Shillong, India) |
| title_full_unstemmed | Managing festivals for destination marketing and branding Sharad Kumar Kulshreshtha (Department of Tourism and Hotel Management, North-Eastern Hill University, Shillong, India) |
| title_short | Managing festivals for destination marketing and branding |
| title_sort | managing festivals for destination marketing and branding |
| url | https://doi.org/10.4018/978-1-6684-6356-7 |
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