Aesthetics of indeterminacy: the architecture of conglomerates
By the early 1970s, concern about the rise and prominence of large conglomerate corporations had fully saturated economic discourse in the United States. As products of a brief yet powerful merger mania during the 1960s, large industrial organizations began to restructure the economy by aggressively...
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| Format: | Elektronisch Artikel |
| Sprache: | English |
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2023-03-10
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| Zusammenfassung: | By the early 1970s, concern about the rise and prominence of large conglomerate corporations had fully saturated economic discourse in the United States. As products of a brief yet powerful merger mania during the 1960s, large industrial organizations began to restructure the economy by aggressively merging with and acquiring firms in disparate industries and geographies in order to obtain what business executives referred to as ‘geopolitical’ power. With hundreds of diverse subsidiaries, many of these military-sponsored conglomerates — from Union Carbide to Litton Industries to Teledyne — demanded new laboratories and office buildings that seemed to defy modernist tendencies of material standardization, reproducibility, and homogeneity, since the rates and directions of their future growth were indeterminable. The buildings produced for conglomerates between the 1960s and 1980s have been described by urban geographers and historians as the aesthetic and material epitomes of postmodernism, since they were often designed with highly reflective, hermetic surfaces that protruded, curved, and folded — simultaneously revealing and concealing the late capitalist logics that undergirded them. This article considers how conglomeration was viewed as a geopolitical act that challenges existing histories and theories of postmodernism, which reduce the aesthetic conditions of these buildings to abstract representations of late capitalist economics. Instead, the article draws on the laboratories designed by architects César Pelli and Anthony Lumsden for conglomerates during the late 1960s in order to reveal how these aesthetic conditions were responses to the particular geopolitical practices and structures of conglomerate business, including the imperialist acts of ‘acquiring’ people, land, and other businesses. |
| Beschreibung: | 1 Online-Ressource (22 Seiten) Illustrationen |
| ISSN: | 2050-5833 |
| DOI: | 10.16995/ah.8305 |
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| 520 | 3 | |a By the early 1970s, concern about the rise and prominence of large conglomerate corporations had fully saturated economic discourse in the United States. As products of a brief yet powerful merger mania during the 1960s, large industrial organizations began to restructure the economy by aggressively merging with and acquiring firms in disparate industries and geographies in order to obtain what business executives referred to as ‘geopolitical’ power. With hundreds of diverse subsidiaries, many of these military-sponsored conglomerates — from Union Carbide to Litton Industries to Teledyne — demanded new laboratories and office buildings that seemed to defy modernist tendencies of material standardization, reproducibility, and homogeneity, since the rates and directions of their future growth were indeterminable. The buildings produced for conglomerates between the 1960s and 1980s have been described by urban geographers and historians as the aesthetic and material epitomes of postmodernism, since they were often designed with highly reflective, hermetic surfaces that protruded, curved, and folded — simultaneously revealing and concealing the late capitalist logics that undergirded them. This article considers how conglomeration was viewed as a geopolitical act that challenges existing histories and theories of postmodernism, which reduce the aesthetic conditions of these buildings to abstract representations of late capitalist economics. Instead, the article draws on the laboratories designed by architects César Pelli and Anthony Lumsden for conglomerates during the late 1960s in order to reveal how these aesthetic conditions were responses to the particular geopolitical practices and structures of conglomerate business, including the imperialist acts of ‘acquiring’ people, land, and other businesses. | |
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| spelling | Cayer, Aaron Verfasser aut Aesthetics of indeterminacy the architecture of conglomerates Aaron Cayer (Assistant Professor of Architecture History, Department of Architecture, University of New Mexico, Albuquerque, USA) 2023-03-10 1 Online-Ressource (22 Seiten) Illustrationen txt rdacontent c rdamedia cr rdacarrier By the early 1970s, concern about the rise and prominence of large conglomerate corporations had fully saturated economic discourse in the United States. As products of a brief yet powerful merger mania during the 1960s, large industrial organizations began to restructure the economy by aggressively merging with and acquiring firms in disparate industries and geographies in order to obtain what business executives referred to as ‘geopolitical’ power. With hundreds of diverse subsidiaries, many of these military-sponsored conglomerates — from Union Carbide to Litton Industries to Teledyne — demanded new laboratories and office buildings that seemed to defy modernist tendencies of material standardization, reproducibility, and homogeneity, since the rates and directions of their future growth were indeterminable. The buildings produced for conglomerates between the 1960s and 1980s have been described by urban geographers and historians as the aesthetic and material epitomes of postmodernism, since they were often designed with highly reflective, hermetic surfaces that protruded, curved, and folded — simultaneously revealing and concealing the late capitalist logics that undergirded them. This article considers how conglomeration was viewed as a geopolitical act that challenges existing histories and theories of postmodernism, which reduce the aesthetic conditions of these buildings to abstract representations of late capitalist economics. Instead, the article draws on the laboratories designed by architects César Pelli and Anthony Lumsden for conglomerates during the late 1960s in order to reveal how these aesthetic conditions were responses to the particular geopolitical practices and structures of conglomerate business, including the imperialist acts of ‘acquiring’ people, land, and other businesses. Pelli, Cesar 1926-2019 (DE-588)118895826 gnd rswk-swf Lumsden, Anthony 1928- (DE-588)121304191 gnd rswk-swf Geschichte 1960-1990 gnd rswk-swf Architektur (DE-588)4002851-3 gnd rswk-swf Ästhetik (DE-588)4000626-8 gnd rswk-swf Industriebau (DE-588)4026808-1 gnd rswk-swf Politik (DE-588)4046514-7 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Industriebau (DE-588)4026808-1 s Geschichte 1960-1990 z DE-604 Architektur (DE-588)4002851-3 s Ästhetik (DE-588)4000626-8 s Politik (DE-588)4046514-7 s Pelli, Cesar 1926-2019 (DE-588)118895826 p Lumsden, Anthony 1928- (DE-588)121304191 p volume:11 number:1 year:2023 Architectural histories / European Architectural History Network, EAHN London, 2023 Band 11, Heft 1 (2023) (DE-604)BV041185030 2050-5833 (DE-600)2726365-4 text/html https://doi.org/10.16995/ah.8305 Verlag kostenfrei Volltext |
| spellingShingle | Cayer, Aaron Aesthetics of indeterminacy the architecture of conglomerates Pelli, Cesar 1926-2019 (DE-588)118895826 gnd Lumsden, Anthony 1928- (DE-588)121304191 gnd Architektur (DE-588)4002851-3 gnd Ästhetik (DE-588)4000626-8 gnd Industriebau (DE-588)4026808-1 gnd Politik (DE-588)4046514-7 gnd |
| subject_GND | (DE-588)118895826 (DE-588)121304191 (DE-588)4002851-3 (DE-588)4000626-8 (DE-588)4026808-1 (DE-588)4046514-7 (DE-588)4078704-7 |
| title | Aesthetics of indeterminacy the architecture of conglomerates |
| title_auth | Aesthetics of indeterminacy the architecture of conglomerates |
| title_exact_search | Aesthetics of indeterminacy the architecture of conglomerates |
| title_exact_search_txtP | Aesthetics of indeterminacy the architecture of conglomerates |
| title_full | Aesthetics of indeterminacy the architecture of conglomerates Aaron Cayer (Assistant Professor of Architecture History, Department of Architecture, University of New Mexico, Albuquerque, USA) |
| title_fullStr | Aesthetics of indeterminacy the architecture of conglomerates Aaron Cayer (Assistant Professor of Architecture History, Department of Architecture, University of New Mexico, Albuquerque, USA) |
| title_full_unstemmed | Aesthetics of indeterminacy the architecture of conglomerates Aaron Cayer (Assistant Professor of Architecture History, Department of Architecture, University of New Mexico, Albuquerque, USA) |
| title_short | Aesthetics of indeterminacy |
| title_sort | aesthetics of indeterminacy the architecture of conglomerates |
| title_sub | the architecture of conglomerates |
| topic | Pelli, Cesar 1926-2019 (DE-588)118895826 gnd Lumsden, Anthony 1928- (DE-588)121304191 gnd Architektur (DE-588)4002851-3 gnd Ästhetik (DE-588)4000626-8 gnd Industriebau (DE-588)4026808-1 gnd Politik (DE-588)4046514-7 gnd |
| topic_facet | Pelli, Cesar 1926-2019 Lumsden, Anthony 1928- Architektur Ästhetik Industriebau Politik USA |
| url | https://doi.org/10.16995/ah.8305 |
| work_keys_str_mv | AT cayeraaron aestheticsofindeterminacythearchitectureofconglomerates |