Marketing by contingency in the time of Covid-19: overcoming business crises and meeting marketing challenges
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Palm Bay, FL, USA ; Burlington, ON, Canada
Apple Academic Press ; Boca Raton, FL, USA ; Abingdon, Oxon, UK CRC Press
2023
|
| Ausgabe: | First edition |
| Schlagworte: | |
| Online-Zugang: | TUM01 |
| Beschreibung: | Description based on online resource; title from digital title page (viewed on February 07, 2023) |
| Beschreibung: | 1 Online-Ressource Illustrationen |
| ISBN: | 9781003300694 1003300693 9781000608939 100060893X 9781000608946 1000608948 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV048924355 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 230502s2023 |||| o||u| ||||||eng d | ||
| 020 | |a 9781003300694 |9 978-1-00-330069-4 | ||
| 020 | |a 1003300693 |9 1-00-330069-3 | ||
| 020 | |a 9781000608939 |9 978-1-00-060893-9 | ||
| 020 | |a 100060893X |9 1-00-060893-X | ||
| 020 | |a 9781000608946 |9 978-1-00-060894-6 | ||
| 020 | |a 1000608948 |9 1-00-060894-8 | ||
| 035 | |a (ZDB-4-NLEBK)3462832 | ||
| 035 | |a (OCoLC)1378502331 | ||
| 035 | |a (DE-599)BVBBV048924355 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-91 | ||
| 082 | 0 | |a 658.5 |2 23 | |
| 245 | 1 | 0 | |a Marketing by contingency in the time of Covid-19 |b overcoming business crises and meeting marketing challenges |c edited by Alicia de La Peña, PhD, Juan Bernardo Amezcua Nunez, PhD. |
| 250 | |a First edition | ||
| 264 | 1 | |a Palm Bay, FL, USA ; Burlington, ON, Canada |b Apple Academic Press ; Boca Raton, FL, USA ; Abingdon, Oxon, UK |b CRC Press |c 2023 | |
| 264 | 4 | |c ©2023 | |
| 300 | |a 1 Online-Ressource |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Description based on online resource; title from digital title page (viewed on February 07, 2023) | ||
| 648 | 7 | |a Since 2020 |2 fast | |
| 650 | 4 | |a Marketing |a Consumer behavior |a Business names |a COVID-19 Pandemic, 2020- | |
| 700 | 1 | |a Peña, Alicia de la |e Sonstige |4 oth | |
| 700 | 1 | |a Amezcua Nunez, Juan Bernardo |e Sonstige |4 oth | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |t Marketing by contingency in the time of Covid-19 |b First edition |d Palm Bay, FL, USA ; Burlington, ON, Canada : Apple Academic Press ; Boca Raton, FL, USA ; Abingdon, Oxon, UK : CRC Press, 2023 |z 1774911051 |z 9781774911051 |
| 912 | |a ZDB-4-NLEBK | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-034188415 | ||
| 966 | e | |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=3462832 |l TUM01 |p ZDB-4-NLEBK |q TUM_PDA_EBSCOBAE |x Aggregator |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1804185108756824064 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| building | Verbundindex |
| bvnumber | BV048924355 |
| collection | ZDB-4-NLEBK |
| ctrlnum | (ZDB-4-NLEBK)3462832 (OCoLC)1378502331 (DE-599)BVBBV048924355 |
| dewey-full | 658.5 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.5 |
| dewey-search | 658.5 |
| dewey-sort | 3658.5 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | First edition |
| era | Since 2020 fast |
| era_facet | Since 2020 |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02058nmm a2200445zc 4500</leader><controlfield tag="001">BV048924355</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">230502s2023 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781003300694</subfield><subfield code="9">978-1-00-330069-4</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1003300693</subfield><subfield code="9">1-00-330069-3</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781000608939</subfield><subfield code="9">978-1-00-060893-9</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">100060893X</subfield><subfield code="9">1-00-060893-X</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781000608946</subfield><subfield code="9">978-1-00-060894-6</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1000608948</subfield><subfield code="9">1-00-060894-8</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-4-NLEBK)3462832</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1378502331</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV048924355</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-91</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.5</subfield><subfield code="2">23</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing by contingency in the time of Covid-19</subfield><subfield code="b">overcoming business crises and meeting marketing challenges</subfield><subfield code="c">edited by Alicia de La Peña, PhD, Juan Bernardo Amezcua Nunez, PhD.</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">First edition</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Palm Bay, FL, USA ; Burlington, ON, Canada</subfield><subfield code="b">Apple Academic Press ; Boca Raton, FL, USA ; Abingdon, Oxon, UK</subfield><subfield code="b">CRC Press</subfield><subfield code="c">2023</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">©2023</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource</subfield><subfield code="b">Illustrationen</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Description based on online resource; title from digital title page (viewed on February 07, 2023)</subfield></datafield><datafield tag="648" ind1=" " ind2="7"><subfield code="a">Since 2020</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="a">Consumer behavior</subfield><subfield code="a">Business names</subfield><subfield code="a">COVID-19 Pandemic, 2020-</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Peña, Alicia de la</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Amezcua Nunez, Juan Bernardo</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="t">Marketing by contingency in the time of Covid-19</subfield><subfield code="b">First edition</subfield><subfield code="d">Palm Bay, FL, USA ; Burlington, ON, Canada : Apple Academic Press ; Boca Raton, FL, USA ; Abingdon, Oxon, UK : CRC Press, 2023</subfield><subfield code="z">1774911051</subfield><subfield code="z">9781774911051</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-NLEBK</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-034188415</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=3462832</subfield><subfield code="l">TUM01</subfield><subfield code="p">ZDB-4-NLEBK</subfield><subfield code="q">TUM_PDA_EBSCOBAE</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV048924355 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T21:55:37Z |
| indexdate | 2024-07-10T09:50:00Z |
| institution | BVB |
| isbn | 9781003300694 1003300693 9781000608939 100060893X 9781000608946 1000608948 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034188415 |
| oclc_num | 1378502331 |
| open_access_boolean | |
| owner | DE-91 DE-BY-TUM |
| owner_facet | DE-91 DE-BY-TUM |
| physical | 1 Online-Ressource Illustrationen |
| psigel | ZDB-4-NLEBK ZDB-4-NLEBK TUM_PDA_EBSCOBAE |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | Apple Academic Press ; Boca Raton, FL, USA ; Abingdon, Oxon, UK CRC Press |
| record_format | marc |
| spelling | Marketing by contingency in the time of Covid-19 overcoming business crises and meeting marketing challenges edited by Alicia de La Peña, PhD, Juan Bernardo Amezcua Nunez, PhD. First edition Palm Bay, FL, USA ; Burlington, ON, Canada Apple Academic Press ; Boca Raton, FL, USA ; Abingdon, Oxon, UK CRC Press 2023 ©2023 1 Online-Ressource Illustrationen txt rdacontent c rdamedia cr rdacarrier Description based on online resource; title from digital title page (viewed on February 07, 2023) Since 2020 fast Marketing Consumer behavior Business names COVID-19 Pandemic, 2020- Peña, Alicia de la Sonstige oth Amezcua Nunez, Juan Bernardo Sonstige oth Erscheint auch als Druck-Ausgabe Marketing by contingency in the time of Covid-19 First edition Palm Bay, FL, USA ; Burlington, ON, Canada : Apple Academic Press ; Boca Raton, FL, USA ; Abingdon, Oxon, UK : CRC Press, 2023 1774911051 9781774911051 |
| spellingShingle | Marketing by contingency in the time of Covid-19 overcoming business crises and meeting marketing challenges Marketing Consumer behavior Business names COVID-19 Pandemic, 2020- |
| title | Marketing by contingency in the time of Covid-19 overcoming business crises and meeting marketing challenges |
| title_auth | Marketing by contingency in the time of Covid-19 overcoming business crises and meeting marketing challenges |
| title_exact_search | Marketing by contingency in the time of Covid-19 overcoming business crises and meeting marketing challenges |
| title_exact_search_txtP | Marketing by contingency in the time of Covid-19 overcoming business crises and meeting marketing challenges |
| title_full | Marketing by contingency in the time of Covid-19 overcoming business crises and meeting marketing challenges edited by Alicia de La Peña, PhD, Juan Bernardo Amezcua Nunez, PhD. |
| title_fullStr | Marketing by contingency in the time of Covid-19 overcoming business crises and meeting marketing challenges edited by Alicia de La Peña, PhD, Juan Bernardo Amezcua Nunez, PhD. |
| title_full_unstemmed | Marketing by contingency in the time of Covid-19 overcoming business crises and meeting marketing challenges edited by Alicia de La Peña, PhD, Juan Bernardo Amezcua Nunez, PhD. |
| title_short | Marketing by contingency in the time of Covid-19 |
| title_sort | marketing by contingency in the time of covid 19 overcoming business crises and meeting marketing challenges |
| title_sub | overcoming business crises and meeting marketing challenges |
| topic | Marketing Consumer behavior Business names COVID-19 Pandemic, 2020- |
| topic_facet | Marketing Consumer behavior Business names COVID-19 Pandemic, 2020- |
| work_keys_str_mv | AT penaaliciadela marketingbycontingencyinthetimeofcovid19overcomingbusinesscrisesandmeetingmarketingchallenges AT amezcuanunezjuanbernardo marketingbycontingencyinthetimeofcovid19overcomingbusinesscrisesandmeetingmarketingchallenges |