The Cambridge handbook of consumer psychology:
In the last two years, consumers have experienced massive changes in consumption - whether due to shifts in habits; the changing information landscape; challenges to their identity, or new economic experiences of scarcity or abundance. What can we expect from these experiences? How are the world...
Gespeichert in:
| 1. Verfasser: | |
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| Weitere Verfasser: | , |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cambridge, UK
Cambridge University Press
2023
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| Ausgabe: | Second edition. |
| Schriftenreihe: | Cambridge handbooks in psychology
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| Schlagworte: | |
| Online-Zugang: | DE-863 DE-862 DE-945 Volltext |
| Zusammenfassung: | In the last two years, consumers have experienced massive changes in consumption - whether due to shifts in habits; the changing information landscape; challenges to their identity, or new economic experiences of scarcity or abundance. What can we expect from these experiences? How are the world's leading thinkers applying both foundational knowledge and novel insights as we seek to understand consumer psychology in a constantly changing landscape? And how can informed readers both contribute to and evaluate our knowledge? This handbook offers a critical overview of both fundamental topics in consumer psychology and those that are of prominence in the contemporary marketplace, beginning with an examination of individual psychology and broadening to topics related to wider cultural and marketplace systems. The Cambridge Handbook of Consumer Psychology, 2nd edition, will act as a valuable guide for teachers and graduate and undergraduate students in psychology, marketing, management, economics, sociology, and anthropology. |
| Beschreibung: | 1 Online-Ressource (XII, 640 Seiten) |
| ISBN: | 9781009243957 |
| DOI: | 10.1017/9781009243957 |
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| discipline | Psychologie Wirtschaftswissenschaften |
| discipline_str_mv | Psychologie Wirtschaftswissenschaften |
| doi_str_mv | 10.1017/9781009243957 |
| edition | Second edition. |
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T21:55:27Z |
| indexdate | 2025-01-11T04:02:56Z |
| institution | BVB |
| isbn | 9781009243957 |
| language | English |
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| spellingShingle | Spiller, Stephen A. The Cambridge handbook of consumer psychology Psychologie (DE-588)4047704-6 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Verbraucher (DE-588)4062632-5 gnd |
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| title | The Cambridge handbook of consumer psychology |
| title_auth | The Cambridge handbook of consumer psychology |
| title_exact_search | The Cambridge handbook of consumer psychology |
| title_exact_search_txtP | The Cambridge handbook of consumer psychology |
| title_full | The Cambridge handbook of consumer psychology edited by Cait Lamberton, Wharton School, University of Pennsylvania, Derek D. Rucker, Kellogg School of Management, Northwestern University, Stephen A. Spiller, UCLA Anderson School of Management |
| title_fullStr | The Cambridge handbook of consumer psychology edited by Cait Lamberton, Wharton School, University of Pennsylvania, Derek D. Rucker, Kellogg School of Management, Northwestern University, Stephen A. Spiller, UCLA Anderson School of Management |
| title_full_unstemmed | The Cambridge handbook of consumer psychology edited by Cait Lamberton, Wharton School, University of Pennsylvania, Derek D. Rucker, Kellogg School of Management, Northwestern University, Stephen A. Spiller, UCLA Anderson School of Management |
| title_short | The Cambridge handbook of consumer psychology |
| title_sort | the cambridge handbook of consumer psychology |
| topic | Psychologie (DE-588)4047704-6 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Verbraucher (DE-588)4062632-5 gnd |
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