Understanding the Metaverse: A Business and Ethical Guide
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Newark
John Wiley & Sons, Incorporated
2022
|
| Subjects: | |
| Online Access: | HWR01 |
| Item Description: | Description based on publisher supplied metadata and other sources |
| Physical Description: | 1 Online-Ressource (239 Seiten) |
| ISBN: | 9781119913641 |
Staff View
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV048921130 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 230502s2022 |||| o||u| ||||||eng d | ||
| 020 | |a 9781119913641 |9 978-1-119-91364-1 | ||
| 035 | |a (ZDB-30-PQE)EBC7105563 | ||
| 035 | |a (ZDB-30-PAD)EBC7105563 | ||
| 035 | |a (ZDB-89-EBL)EBL7105563 | ||
| 035 | |a (OCoLC)1347025351 | ||
| 035 | |a (DE-599)BVBBV048921130 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-2070s | ||
| 082 | 0 | |a 302.30285 | |
| 084 | |a MS 7965 |0 (DE-625)123801: |2 rvk | ||
| 100 | 1 | |a Rosa, Nick |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Understanding the Metaverse |b A Business and Ethical Guide |
| 264 | 1 | |a Newark |b John Wiley & Sons, Incorporated |c 2022 | |
| 264 | 4 | |c ©2023 | |
| 300 | |a 1 Online-Ressource (239 Seiten) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Description based on publisher supplied metadata and other sources | ||
| 505 | 8 | |a Cover -- Title Page -- Copyright Page -- Contents -- Acknowledgments and Dedication -- Foreword -- Introduction -- Chapter 1 Technology and Human Evolution -- What is the Metaverse? -- Reality is constantly evolving -- Navigating the ethical maze -- Balancing the positive with the negative -- True value drives technological adoption -- From vision to reality -- The Metaverse and the wave of sustainable tech -- The impossible will become possible -- With great power comes great responsibility -- The Metaverse is coming -- Endnotes -- Chapter 2 Digital Primitives and Emergence - A Case for Digital Selection -- Natural selection in a digital era -- From the familiar to the impossible -- We're entering an age of exploration -- What's in it for us? -- Our journey of discovery is just beginning -- Chapter 3 From Dystopia to Utopia - Enter the Metaverse -- A utopian Metaverse = an inclusive direct democracy -- A dystopian Metaverse = mass manipulation and control -- The blueprint for the Metaverse -- The current status of the Metaverse -- Who will own the Metaverse? -- Breathing life into the Metaverse -- Endnote -- Chapter 4 From Gaming to Metaverse - How Game Mechanics and Technology are Going to Change the World -- The rise of videogames -- Technology is catching up to the vision -- Identity and anonymity: from gaming to the Metaverse -- Rules of engagement -- Ethics and identity -- Distinguishing gaming from the Metaverse -- Gaming: pretending within the rules -- Playing to learn -- Gaming: offering a glimpse of the future for the Metaverse -- Chapter 5 An Unhackable and Decentralised Revolution - Enter Blockchain and Crypto -- What is blockchain, and how does it work? -- The difference between public and private blockchains -- Where does blockchain come from? -- Blockchain use case: cryptocurrency -- Blockchain use case: NFTs | |
| 505 | 8 | |a The advent of the creator economy -- The economy of the Metaverse -- Identifying the risks -- Blockchain: creating freedom in the Metaverse -- Metaverse and NFTs: revolutionising how brands operate -- Opening up a global marketplace -- Endnotes -- Chapter 6 A Brave New World -- Product design and development -- Manufacturing: training -- Manufacturing: production -- Branding and marketing -- Digital products -- Job hunting and recruitment -- Creating a seamless digital journey -- The workplace as the entry point to the Metaverse -- Blending the digital with the physical -- Tapping into new superpowers -- Stepping into this brave new world -- Endnote -- Chapter 7 Sociology of the Metaverse -- The importance of tribalism in the Metaverse -- The power of social tribes in the Metaverse -- The dark side of tribalism in the Metaverse -- The safety of your senses -- Virtual reality and responsible immersive experiences -- Data ethics in the Metaverse -- Community influence in the Metaverse -- What is the meaning of reality? -- Crime in the Metaverse -- There is always a bright side -- Endnotes -- Chapter 8 Suggestions for a Strategic Approach to the Metaverse for Businesses -- How will the Metaverse impact businesses? -- Creative collaboration is the future -- The world is your focus group -- Extended reach: a key opportunity for small and medium-sized companies -- Community and experience are key for thriving in the Metaverse -- Painting the world with augmented reality (AR) -- Brand affiliation with cryptocurrency -- A business' guide to starting out in the Metaverse -- When is the right time to get into the Metaverse? -- Step 1: Make sure your goal is crystal clear -- Step 2: Know what you are testing -- Step 3: Know when is the right time -- Step 4: Research the different players in the Metaverse | |
| 505 | 8 | |a Step 5: Make your strategy consistent with brand messaging and mission -- We are still discovering the Metaverse -- Endnotes -- Chapter 9 The Key Role of Artificial Intelligence and Deep Learning for the Metaverse -- Application #1: Content generation -- Application #2: More realistic avatars -- Application #3: Autonomous AI driven NPCs -- Application #4: Automatic detection of antisocial behaviour and harassment in the Metaverse -- Application #5: Faster and more accessible world creation in the Metaverse -- Application #6: Moving digital assets seamlessly between Metaverse platforms -- AI is becoming increasingly sophisticated -- Holding the power of creation -- Endnotes -- Closing Thoughts -- Learning lessons from the 1990s -- Are you a trailblazer or a laggard? -- We can't see the edge of the map -- About the Author -- Index -- EULA. | |
| 650 | 4 | |a Business-Computer programs | |
| 650 | 4 | |a Business ethics | |
| 650 | 4 | |a Virtual reality | |
| 650 | 0 | 7 | |a Unternehmensethik |0 (DE-588)4202404-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Metaversum |0 (DE-588)126084787X |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Virtuelle Realität |0 (DE-588)4399931-1 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Metaversum |0 (DE-588)126084787X |D s |
| 689 | 0 | 1 | |a Virtuelle Realität |0 (DE-588)4399931-1 |D s |
| 689 | 0 | 2 | |a Unternehmensethik |0 (DE-588)4202404-3 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Furness, Tom |e Sonstige |4 oth | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |a Rosa, Nick |t Understanding the Metaverse |d Newark : John Wiley & Sons, Incorporated,c2022 |z 9781119911807 |
| 912 | |a ZDB-30-PQE | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-034185221 | ||
| 966 | e | |u https://ebookcentral.proquest.com/lib/hwr/detail.action?docID=7105563 |l HWR01 |p ZDB-30-PQE |q HWR_PDA_PQE |x Aggregator |3 Volltext | |
Record in the Search Index
| _version_ | 1804185103309471745 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Rosa, Nick |
| author_facet | Rosa, Nick |
| author_role | aut |
| author_sort | Rosa, Nick |
| author_variant | n r nr |
| building | Verbundindex |
| bvnumber | BV048921130 |
| classification_rvk | MS 7965 |
| collection | ZDB-30-PQE |
| contents | Cover -- Title Page -- Copyright Page -- Contents -- Acknowledgments and Dedication -- Foreword -- Introduction -- Chapter 1 Technology and Human Evolution -- What is the Metaverse? -- Reality is constantly evolving -- Navigating the ethical maze -- Balancing the positive with the negative -- True value drives technological adoption -- From vision to reality -- The Metaverse and the wave of sustainable tech -- The impossible will become possible -- With great power comes great responsibility -- The Metaverse is coming -- Endnotes -- Chapter 2 Digital Primitives and Emergence - A Case for Digital Selection -- Natural selection in a digital era -- From the familiar to the impossible -- We're entering an age of exploration -- What's in it for us? -- Our journey of discovery is just beginning -- Chapter 3 From Dystopia to Utopia - Enter the Metaverse -- A utopian Metaverse = an inclusive direct democracy -- A dystopian Metaverse = mass manipulation and control -- The blueprint for the Metaverse -- The current status of the Metaverse -- Who will own the Metaverse? -- Breathing life into the Metaverse -- Endnote -- Chapter 4 From Gaming to Metaverse - How Game Mechanics and Technology are Going to Change the World -- The rise of videogames -- Technology is catching up to the vision -- Identity and anonymity: from gaming to the Metaverse -- Rules of engagement -- Ethics and identity -- Distinguishing gaming from the Metaverse -- Gaming: pretending within the rules -- Playing to learn -- Gaming: offering a glimpse of the future for the Metaverse -- Chapter 5 An Unhackable and Decentralised Revolution - Enter Blockchain and Crypto -- What is blockchain, and how does it work? -- The difference between public and private blockchains -- Where does blockchain come from? -- Blockchain use case: cryptocurrency -- Blockchain use case: NFTs The advent of the creator economy -- The economy of the Metaverse -- Identifying the risks -- Blockchain: creating freedom in the Metaverse -- Metaverse and NFTs: revolutionising how brands operate -- Opening up a global marketplace -- Endnotes -- Chapter 6 A Brave New World -- Product design and development -- Manufacturing: training -- Manufacturing: production -- Branding and marketing -- Digital products -- Job hunting and recruitment -- Creating a seamless digital journey -- The workplace as the entry point to the Metaverse -- Blending the digital with the physical -- Tapping into new superpowers -- Stepping into this brave new world -- Endnote -- Chapter 7 Sociology of the Metaverse -- The importance of tribalism in the Metaverse -- The power of social tribes in the Metaverse -- The dark side of tribalism in the Metaverse -- The safety of your senses -- Virtual reality and responsible immersive experiences -- Data ethics in the Metaverse -- Community influence in the Metaverse -- What is the meaning of reality? -- Crime in the Metaverse -- There is always a bright side -- Endnotes -- Chapter 8 Suggestions for a Strategic Approach to the Metaverse for Businesses -- How will the Metaverse impact businesses? -- Creative collaboration is the future -- The world is your focus group -- Extended reach: a key opportunity for small and medium-sized companies -- Community and experience are key for thriving in the Metaverse -- Painting the world with augmented reality (AR) -- Brand affiliation with cryptocurrency -- A business' guide to starting out in the Metaverse -- When is the right time to get into the Metaverse? -- Step 1: Make sure your goal is crystal clear -- Step 2: Know what you are testing -- Step 3: Know when is the right time -- Step 4: Research the different players in the Metaverse Step 5: Make your strategy consistent with brand messaging and mission -- We are still discovering the Metaverse -- Endnotes -- Chapter 9 The Key Role of Artificial Intelligence and Deep Learning for the Metaverse -- Application #1: Content generation -- Application #2: More realistic avatars -- Application #3: Autonomous AI driven NPCs -- Application #4: Automatic detection of antisocial behaviour and harassment in the Metaverse -- Application #5: Faster and more accessible world creation in the Metaverse -- Application #6: Moving digital assets seamlessly between Metaverse platforms -- AI is becoming increasingly sophisticated -- Holding the power of creation -- Endnotes -- Closing Thoughts -- Learning lessons from the 1990s -- Are you a trailblazer or a laggard? -- We can't see the edge of the map -- About the Author -- Index -- EULA. |
| ctrlnum | (ZDB-30-PQE)EBC7105563 (ZDB-30-PAD)EBC7105563 (ZDB-89-EBL)EBL7105563 (OCoLC)1347025351 (DE-599)BVBBV048921130 |
| dewey-full | 302.30285 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 302 - Social interaction |
| dewey-raw | 302.30285 |
| dewey-search | 302.30285 |
| dewey-sort | 3302.30285 |
| dewey-tens | 300 - Social sciences |
| discipline | Soziologie |
| discipline_str_mv | Soziologie |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>06583nmm a2200541zc 4500</leader><controlfield tag="001">BV048921130</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">230502s2022 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781119913641</subfield><subfield code="9">978-1-119-91364-1</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-30-PQE)EBC7105563</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-30-PAD)EBC7105563</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-89-EBL)EBL7105563</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1347025351</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV048921130</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-2070s</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">302.30285</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">MS 7965</subfield><subfield code="0">(DE-625)123801:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Rosa, Nick</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Understanding the Metaverse</subfield><subfield code="b">A Business and Ethical Guide</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Newark</subfield><subfield code="b">John Wiley & Sons, Incorporated</subfield><subfield code="c">2022</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">©2023</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (239 Seiten)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Description based on publisher supplied metadata and other sources</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">Cover -- Title Page -- Copyright Page -- Contents -- Acknowledgments and Dedication -- Foreword -- Introduction -- Chapter 1 Technology and Human Evolution -- What is the Metaverse? -- Reality is constantly evolving -- Navigating the ethical maze -- Balancing the positive with the negative -- True value drives technological adoption -- From vision to reality -- The Metaverse and the wave of sustainable tech -- The impossible will become possible -- With great power comes great responsibility -- The Metaverse is coming -- Endnotes -- Chapter 2 Digital Primitives and Emergence - A Case for Digital Selection -- Natural selection in a digital era -- From the familiar to the impossible -- We're entering an age of exploration -- What's in it for us? -- Our journey of discovery is just beginning -- Chapter 3 From Dystopia to Utopia - Enter the Metaverse -- A utopian Metaverse = an inclusive direct democracy -- A dystopian Metaverse = mass manipulation and control -- The blueprint for the Metaverse -- The current status of the Metaverse -- Who will own the Metaverse? -- Breathing life into the Metaverse -- Endnote -- Chapter 4 From Gaming to Metaverse - How Game Mechanics and Technology are Going to Change the World -- The rise of videogames -- Technology is catching up to the vision -- Identity and anonymity: from gaming to the Metaverse -- Rules of engagement -- Ethics and identity -- Distinguishing gaming from the Metaverse -- Gaming: pretending within the rules -- Playing to learn -- Gaming: offering a glimpse of the future for the Metaverse -- Chapter 5 An Unhackable and Decentralised Revolution - Enter Blockchain and Crypto -- What is blockchain, and how does it work? -- The difference between public and private blockchains -- Where does blockchain come from? -- Blockchain use case: cryptocurrency -- Blockchain use case: NFTs</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">The advent of the creator economy -- The economy of the Metaverse -- Identifying the risks -- Blockchain: creating freedom in the Metaverse -- Metaverse and NFTs: revolutionising how brands operate -- Opening up a global marketplace -- Endnotes -- Chapter 6 A Brave New World -- Product design and development -- Manufacturing: training -- Manufacturing: production -- Branding and marketing -- Digital products -- Job hunting and recruitment -- Creating a seamless digital journey -- The workplace as the entry point to the Metaverse -- Blending the digital with the physical -- Tapping into new superpowers -- Stepping into this brave new world -- Endnote -- Chapter 7 Sociology of the Metaverse -- The importance of tribalism in the Metaverse -- The power of social tribes in the Metaverse -- The dark side of tribalism in the Metaverse -- The safety of your senses -- Virtual reality and responsible immersive experiences -- Data ethics in the Metaverse -- Community influence in the Metaverse -- What is the meaning of reality? -- Crime in the Metaverse -- There is always a bright side -- Endnotes -- Chapter 8 Suggestions for a Strategic Approach to the Metaverse for Businesses -- How will the Metaverse impact businesses? -- Creative collaboration is the future -- The world is your focus group -- Extended reach: a key opportunity for small and medium-sized companies -- Community and experience are key for thriving in the Metaverse -- Painting the world with augmented reality (AR) -- Brand affiliation with cryptocurrency -- A business' guide to starting out in the Metaverse -- When is the right time to get into the Metaverse? -- Step 1: Make sure your goal is crystal clear -- Step 2: Know what you are testing -- Step 3: Know when is the right time -- Step 4: Research the different players in the Metaverse</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">Step 5: Make your strategy consistent with brand messaging and mission -- We are still discovering the Metaverse -- Endnotes -- Chapter 9 The Key Role of Artificial Intelligence and Deep Learning for the Metaverse -- Application #1: Content generation -- Application #2: More realistic avatars -- Application #3: Autonomous AI driven NPCs -- Application #4: Automatic detection of antisocial behaviour and harassment in the Metaverse -- Application #5: Faster and more accessible world creation in the Metaverse -- Application #6: Moving digital assets seamlessly between Metaverse platforms -- AI is becoming increasingly sophisticated -- Holding the power of creation -- Endnotes -- Closing Thoughts -- Learning lessons from the 1990s -- Are you a trailblazer or a laggard? -- We can't see the edge of the map -- About the Author -- Index -- EULA.</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Business-Computer programs</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Business ethics</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Virtual reality</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Unternehmensethik</subfield><subfield code="0">(DE-588)4202404-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Metaversum</subfield><subfield code="0">(DE-588)126084787X</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Virtuelle Realität</subfield><subfield code="0">(DE-588)4399931-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Metaversum</subfield><subfield code="0">(DE-588)126084787X</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Virtuelle Realität</subfield><subfield code="0">(DE-588)4399931-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Unternehmensethik</subfield><subfield code="0">(DE-588)4202404-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Furness, Tom</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="a">Rosa, Nick</subfield><subfield code="t">Understanding the Metaverse</subfield><subfield code="d">Newark : John Wiley & Sons, Incorporated,c2022</subfield><subfield code="z">9781119911807</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-PQE</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-034185221</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://ebookcentral.proquest.com/lib/hwr/detail.action?docID=7105563</subfield><subfield code="l">HWR01</subfield><subfield code="p">ZDB-30-PQE</subfield><subfield code="q">HWR_PDA_PQE</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV048921130 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T21:55:16Z |
| indexdate | 2024-07-10T09:49:54Z |
| institution | BVB |
| isbn | 9781119913641 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034185221 |
| oclc_num | 1347025351 |
| open_access_boolean | |
| owner | DE-2070s |
| owner_facet | DE-2070s |
| physical | 1 Online-Ressource (239 Seiten) |
| psigel | ZDB-30-PQE ZDB-30-PQE HWR_PDA_PQE |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | John Wiley & Sons, Incorporated |
| record_format | marc |
| spelling | Rosa, Nick Verfasser aut Understanding the Metaverse A Business and Ethical Guide Newark John Wiley & Sons, Incorporated 2022 ©2023 1 Online-Ressource (239 Seiten) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources Cover -- Title Page -- Copyright Page -- Contents -- Acknowledgments and Dedication -- Foreword -- Introduction -- Chapter 1 Technology and Human Evolution -- What is the Metaverse? -- Reality is constantly evolving -- Navigating the ethical maze -- Balancing the positive with the negative -- True value drives technological adoption -- From vision to reality -- The Metaverse and the wave of sustainable tech -- The impossible will become possible -- With great power comes great responsibility -- The Metaverse is coming -- Endnotes -- Chapter 2 Digital Primitives and Emergence - A Case for Digital Selection -- Natural selection in a digital era -- From the familiar to the impossible -- We're entering an age of exploration -- What's in it for us? -- Our journey of discovery is just beginning -- Chapter 3 From Dystopia to Utopia - Enter the Metaverse -- A utopian Metaverse = an inclusive direct democracy -- A dystopian Metaverse = mass manipulation and control -- The blueprint for the Metaverse -- The current status of the Metaverse -- Who will own the Metaverse? -- Breathing life into the Metaverse -- Endnote -- Chapter 4 From Gaming to Metaverse - How Game Mechanics and Technology are Going to Change the World -- The rise of videogames -- Technology is catching up to the vision -- Identity and anonymity: from gaming to the Metaverse -- Rules of engagement -- Ethics and identity -- Distinguishing gaming from the Metaverse -- Gaming: pretending within the rules -- Playing to learn -- Gaming: offering a glimpse of the future for the Metaverse -- Chapter 5 An Unhackable and Decentralised Revolution - Enter Blockchain and Crypto -- What is blockchain, and how does it work? -- The difference between public and private blockchains -- Where does blockchain come from? -- Blockchain use case: cryptocurrency -- Blockchain use case: NFTs The advent of the creator economy -- The economy of the Metaverse -- Identifying the risks -- Blockchain: creating freedom in the Metaverse -- Metaverse and NFTs: revolutionising how brands operate -- Opening up a global marketplace -- Endnotes -- Chapter 6 A Brave New World -- Product design and development -- Manufacturing: training -- Manufacturing: production -- Branding and marketing -- Digital products -- Job hunting and recruitment -- Creating a seamless digital journey -- The workplace as the entry point to the Metaverse -- Blending the digital with the physical -- Tapping into new superpowers -- Stepping into this brave new world -- Endnote -- Chapter 7 Sociology of the Metaverse -- The importance of tribalism in the Metaverse -- The power of social tribes in the Metaverse -- The dark side of tribalism in the Metaverse -- The safety of your senses -- Virtual reality and responsible immersive experiences -- Data ethics in the Metaverse -- Community influence in the Metaverse -- What is the meaning of reality? -- Crime in the Metaverse -- There is always a bright side -- Endnotes -- Chapter 8 Suggestions for a Strategic Approach to the Metaverse for Businesses -- How will the Metaverse impact businesses? -- Creative collaboration is the future -- The world is your focus group -- Extended reach: a key opportunity for small and medium-sized companies -- Community and experience are key for thriving in the Metaverse -- Painting the world with augmented reality (AR) -- Brand affiliation with cryptocurrency -- A business' guide to starting out in the Metaverse -- When is the right time to get into the Metaverse? -- Step 1: Make sure your goal is crystal clear -- Step 2: Know what you are testing -- Step 3: Know when is the right time -- Step 4: Research the different players in the Metaverse Step 5: Make your strategy consistent with brand messaging and mission -- We are still discovering the Metaverse -- Endnotes -- Chapter 9 The Key Role of Artificial Intelligence and Deep Learning for the Metaverse -- Application #1: Content generation -- Application #2: More realistic avatars -- Application #3: Autonomous AI driven NPCs -- Application #4: Automatic detection of antisocial behaviour and harassment in the Metaverse -- Application #5: Faster and more accessible world creation in the Metaverse -- Application #6: Moving digital assets seamlessly between Metaverse platforms -- AI is becoming increasingly sophisticated -- Holding the power of creation -- Endnotes -- Closing Thoughts -- Learning lessons from the 1990s -- Are you a trailblazer or a laggard? -- We can't see the edge of the map -- About the Author -- Index -- EULA. Business-Computer programs Business ethics Virtual reality Unternehmensethik (DE-588)4202404-3 gnd rswk-swf Metaversum (DE-588)126084787X gnd rswk-swf Virtuelle Realität (DE-588)4399931-1 gnd rswk-swf Metaversum (DE-588)126084787X s Virtuelle Realität (DE-588)4399931-1 s Unternehmensethik (DE-588)4202404-3 s DE-604 Furness, Tom Sonstige oth Erscheint auch als Druck-Ausgabe Rosa, Nick Understanding the Metaverse Newark : John Wiley & Sons, Incorporated,c2022 9781119911807 |
| spellingShingle | Rosa, Nick Understanding the Metaverse A Business and Ethical Guide Cover -- Title Page -- Copyright Page -- Contents -- Acknowledgments and Dedication -- Foreword -- Introduction -- Chapter 1 Technology and Human Evolution -- What is the Metaverse? -- Reality is constantly evolving -- Navigating the ethical maze -- Balancing the positive with the negative -- True value drives technological adoption -- From vision to reality -- The Metaverse and the wave of sustainable tech -- The impossible will become possible -- With great power comes great responsibility -- The Metaverse is coming -- Endnotes -- Chapter 2 Digital Primitives and Emergence - A Case for Digital Selection -- Natural selection in a digital era -- From the familiar to the impossible -- We're entering an age of exploration -- What's in it for us? -- Our journey of discovery is just beginning -- Chapter 3 From Dystopia to Utopia - Enter the Metaverse -- A utopian Metaverse = an inclusive direct democracy -- A dystopian Metaverse = mass manipulation and control -- The blueprint for the Metaverse -- The current status of the Metaverse -- Who will own the Metaverse? -- Breathing life into the Metaverse -- Endnote -- Chapter 4 From Gaming to Metaverse - How Game Mechanics and Technology are Going to Change the World -- The rise of videogames -- Technology is catching up to the vision -- Identity and anonymity: from gaming to the Metaverse -- Rules of engagement -- Ethics and identity -- Distinguishing gaming from the Metaverse -- Gaming: pretending within the rules -- Playing to learn -- Gaming: offering a glimpse of the future for the Metaverse -- Chapter 5 An Unhackable and Decentralised Revolution - Enter Blockchain and Crypto -- What is blockchain, and how does it work? -- The difference between public and private blockchains -- Where does blockchain come from? -- Blockchain use case: cryptocurrency -- Blockchain use case: NFTs The advent of the creator economy -- The economy of the Metaverse -- Identifying the risks -- Blockchain: creating freedom in the Metaverse -- Metaverse and NFTs: revolutionising how brands operate -- Opening up a global marketplace -- Endnotes -- Chapter 6 A Brave New World -- Product design and development -- Manufacturing: training -- Manufacturing: production -- Branding and marketing -- Digital products -- Job hunting and recruitment -- Creating a seamless digital journey -- The workplace as the entry point to the Metaverse -- Blending the digital with the physical -- Tapping into new superpowers -- Stepping into this brave new world -- Endnote -- Chapter 7 Sociology of the Metaverse -- The importance of tribalism in the Metaverse -- The power of social tribes in the Metaverse -- The dark side of tribalism in the Metaverse -- The safety of your senses -- Virtual reality and responsible immersive experiences -- Data ethics in the Metaverse -- Community influence in the Metaverse -- What is the meaning of reality? -- Crime in the Metaverse -- There is always a bright side -- Endnotes -- Chapter 8 Suggestions for a Strategic Approach to the Metaverse for Businesses -- How will the Metaverse impact businesses? -- Creative collaboration is the future -- The world is your focus group -- Extended reach: a key opportunity for small and medium-sized companies -- Community and experience are key for thriving in the Metaverse -- Painting the world with augmented reality (AR) -- Brand affiliation with cryptocurrency -- A business' guide to starting out in the Metaverse -- When is the right time to get into the Metaverse? -- Step 1: Make sure your goal is crystal clear -- Step 2: Know what you are testing -- Step 3: Know when is the right time -- Step 4: Research the different players in the Metaverse Step 5: Make your strategy consistent with brand messaging and mission -- We are still discovering the Metaverse -- Endnotes -- Chapter 9 The Key Role of Artificial Intelligence and Deep Learning for the Metaverse -- Application #1: Content generation -- Application #2: More realistic avatars -- Application #3: Autonomous AI driven NPCs -- Application #4: Automatic detection of antisocial behaviour and harassment in the Metaverse -- Application #5: Faster and more accessible world creation in the Metaverse -- Application #6: Moving digital assets seamlessly between Metaverse platforms -- AI is becoming increasingly sophisticated -- Holding the power of creation -- Endnotes -- Closing Thoughts -- Learning lessons from the 1990s -- Are you a trailblazer or a laggard? -- We can't see the edge of the map -- About the Author -- Index -- EULA. Business-Computer programs Business ethics Virtual reality Unternehmensethik (DE-588)4202404-3 gnd Metaversum (DE-588)126084787X gnd Virtuelle Realität (DE-588)4399931-1 gnd |
| subject_GND | (DE-588)4202404-3 (DE-588)126084787X (DE-588)4399931-1 |
| title | Understanding the Metaverse A Business and Ethical Guide |
| title_auth | Understanding the Metaverse A Business and Ethical Guide |
| title_exact_search | Understanding the Metaverse A Business and Ethical Guide |
| title_exact_search_txtP | Understanding the Metaverse A Business and Ethical Guide |
| title_full | Understanding the Metaverse A Business and Ethical Guide |
| title_fullStr | Understanding the Metaverse A Business and Ethical Guide |
| title_full_unstemmed | Understanding the Metaverse A Business and Ethical Guide |
| title_short | Understanding the Metaverse |
| title_sort | understanding the metaverse a business and ethical guide |
| title_sub | A Business and Ethical Guide |
| topic | Business-Computer programs Business ethics Virtual reality Unternehmensethik (DE-588)4202404-3 gnd Metaversum (DE-588)126084787X gnd Virtuelle Realität (DE-588)4399931-1 gnd |
| topic_facet | Business-Computer programs Business ethics Virtual reality Unternehmensethik Metaversum Virtuelle Realität |
| work_keys_str_mv | AT rosanick understandingthemetaverseabusinessandethicalguide AT furnesstom understandingthemetaverseabusinessandethicalguide |