Understanding the Metaverse: A Business and Ethical Guide
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Newark
John Wiley & Sons, Incorporated
2022
|
| Schlagworte: | |
| Online-Zugang: | HWR01 |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | 1 Online-Ressource (239 Seiten) |
| ISBN: | 9781119913641 |
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| 505 | 8 | |a Cover -- Title Page -- Copyright Page -- Contents -- Acknowledgments and Dedication -- Foreword -- Introduction -- Chapter 1 Technology and Human Evolution -- What is the Metaverse? -- Reality is constantly evolving -- Navigating the ethical maze -- Balancing the positive with the negative -- True value drives technological adoption -- From vision to reality -- The Metaverse and the wave of sustainable tech -- The impossible will become possible -- With great power comes great responsibility -- The Metaverse is coming -- Endnotes -- Chapter 2 Digital Primitives and Emergence - A Case for Digital Selection -- Natural selection in a digital era -- From the familiar to the impossible -- We're entering an age of exploration -- What's in it for us? -- Our journey of discovery is just beginning -- Chapter 3 From Dystopia to Utopia - Enter the Metaverse -- A utopian Metaverse = an inclusive direct democracy -- A dystopian Metaverse = mass manipulation and control -- The blueprint for the Metaverse -- The current status of the Metaverse -- Who will own the Metaverse? -- Breathing life into the Metaverse -- Endnote -- Chapter 4 From Gaming to Metaverse - How Game Mechanics and Technology are Going to Change the World -- The rise of videogames -- Technology is catching up to the vision -- Identity and anonymity: from gaming to the Metaverse -- Rules of engagement -- Ethics and identity -- Distinguishing gaming from the Metaverse -- Gaming: pretending within the rules -- Playing to learn -- Gaming: offering a glimpse of the future for the Metaverse -- Chapter 5 An Unhackable and Decentralised Revolution - Enter Blockchain and Crypto -- What is blockchain, and how does it work? -- The difference between public and private blockchains -- Where does blockchain come from? -- Blockchain use case: cryptocurrency -- Blockchain use case: NFTs | |
| 505 | 8 | |a The advent of the creator economy -- The economy of the Metaverse -- Identifying the risks -- Blockchain: creating freedom in the Metaverse -- Metaverse and NFTs: revolutionising how brands operate -- Opening up a global marketplace -- Endnotes -- Chapter 6 A Brave New World -- Product design and development -- Manufacturing: training -- Manufacturing: production -- Branding and marketing -- Digital products -- Job hunting and recruitment -- Creating a seamless digital journey -- The workplace as the entry point to the Metaverse -- Blending the digital with the physical -- Tapping into new superpowers -- Stepping into this brave new world -- Endnote -- Chapter 7 Sociology of the Metaverse -- The importance of tribalism in the Metaverse -- The power of social tribes in the Metaverse -- The dark side of tribalism in the Metaverse -- The safety of your senses -- Virtual reality and responsible immersive experiences -- Data ethics in the Metaverse -- Community influence in the Metaverse -- What is the meaning of reality? -- Crime in the Metaverse -- There is always a bright side -- Endnotes -- Chapter 8 Suggestions for a Strategic Approach to the Metaverse for Businesses -- How will the Metaverse impact businesses? -- Creative collaboration is the future -- The world is your focus group -- Extended reach: a key opportunity for small and medium-sized companies -- Community and experience are key for thriving in the Metaverse -- Painting the world with augmented reality (AR) -- Brand affiliation with cryptocurrency -- A business' guide to starting out in the Metaverse -- When is the right time to get into the Metaverse? -- Step 1: Make sure your goal is crystal clear -- Step 2: Know what you are testing -- Step 3: Know when is the right time -- Step 4: Research the different players in the Metaverse | |
| 505 | 8 | |a Step 5: Make your strategy consistent with brand messaging and mission -- We are still discovering the Metaverse -- Endnotes -- Chapter 9 The Key Role of Artificial Intelligence and Deep Learning for the Metaverse -- Application #1: Content generation -- Application #2: More realistic avatars -- Application #3: Autonomous AI driven NPCs -- Application #4: Automatic detection of antisocial behaviour and harassment in the Metaverse -- Application #5: Faster and more accessible world creation in the Metaverse -- Application #6: Moving digital assets seamlessly between Metaverse platforms -- AI is becoming increasingly sophisticated -- Holding the power of creation -- Endnotes -- Closing Thoughts -- Learning lessons from the 1990s -- Are you a trailblazer or a laggard? -- We can't see the edge of the map -- About the Author -- Index -- EULA. | |
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| contents | Cover -- Title Page -- Copyright Page -- Contents -- Acknowledgments and Dedication -- Foreword -- Introduction -- Chapter 1 Technology and Human Evolution -- What is the Metaverse? -- Reality is constantly evolving -- Navigating the ethical maze -- Balancing the positive with the negative -- True value drives technological adoption -- From vision to reality -- The Metaverse and the wave of sustainable tech -- The impossible will become possible -- With great power comes great responsibility -- The Metaverse is coming -- Endnotes -- Chapter 2 Digital Primitives and Emergence - A Case for Digital Selection -- Natural selection in a digital era -- From the familiar to the impossible -- We're entering an age of exploration -- What's in it for us? -- Our journey of discovery is just beginning -- Chapter 3 From Dystopia to Utopia - Enter the Metaverse -- A utopian Metaverse = an inclusive direct democracy -- A dystopian Metaverse = mass manipulation and control -- The blueprint for the Metaverse -- The current status of the Metaverse -- Who will own the Metaverse? -- Breathing life into the Metaverse -- Endnote -- Chapter 4 From Gaming to Metaverse - How Game Mechanics and Technology are Going to Change the World -- The rise of videogames -- Technology is catching up to the vision -- Identity and anonymity: from gaming to the Metaverse -- Rules of engagement -- Ethics and identity -- Distinguishing gaming from the Metaverse -- Gaming: pretending within the rules -- Playing to learn -- Gaming: offering a glimpse of the future for the Metaverse -- Chapter 5 An Unhackable and Decentralised Revolution - Enter Blockchain and Crypto -- What is blockchain, and how does it work? -- The difference between public and private blockchains -- Where does blockchain come from? -- Blockchain use case: cryptocurrency -- Blockchain use case: NFTs The advent of the creator economy -- The economy of the Metaverse -- Identifying the risks -- Blockchain: creating freedom in the Metaverse -- Metaverse and NFTs: revolutionising how brands operate -- Opening up a global marketplace -- Endnotes -- Chapter 6 A Brave New World -- Product design and development -- Manufacturing: training -- Manufacturing: production -- Branding and marketing -- Digital products -- Job hunting and recruitment -- Creating a seamless digital journey -- The workplace as the entry point to the Metaverse -- Blending the digital with the physical -- Tapping into new superpowers -- Stepping into this brave new world -- Endnote -- Chapter 7 Sociology of the Metaverse -- The importance of tribalism in the Metaverse -- The power of social tribes in the Metaverse -- The dark side of tribalism in the Metaverse -- The safety of your senses -- Virtual reality and responsible immersive experiences -- Data ethics in the Metaverse -- Community influence in the Metaverse -- What is the meaning of reality? -- Crime in the Metaverse -- There is always a bright side -- Endnotes -- Chapter 8 Suggestions for a Strategic Approach to the Metaverse for Businesses -- How will the Metaverse impact businesses? -- Creative collaboration is the future -- The world is your focus group -- Extended reach: a key opportunity for small and medium-sized companies -- Community and experience are key for thriving in the Metaverse -- Painting the world with augmented reality (AR) -- Brand affiliation with cryptocurrency -- A business' guide to starting out in the Metaverse -- When is the right time to get into the Metaverse? -- Step 1: Make sure your goal is crystal clear -- Step 2: Know what you are testing -- Step 3: Know when is the right time -- Step 4: Research the different players in the Metaverse Step 5: Make your strategy consistent with brand messaging and mission -- We are still discovering the Metaverse -- Endnotes -- Chapter 9 The Key Role of Artificial Intelligence and Deep Learning for the Metaverse -- Application #1: Content generation -- Application #2: More realistic avatars -- Application #3: Autonomous AI driven NPCs -- Application #4: Automatic detection of antisocial behaviour and harassment in the Metaverse -- Application #5: Faster and more accessible world creation in the Metaverse -- Application #6: Moving digital assets seamlessly between Metaverse platforms -- AI is becoming increasingly sophisticated -- Holding the power of creation -- Endnotes -- Closing Thoughts -- Learning lessons from the 1990s -- Are you a trailblazer or a laggard? -- We can't see the edge of the map -- About the Author -- Index -- EULA. |
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T21:55:16Z |
| indexdate | 2024-07-10T09:49:54Z |
| institution | BVB |
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| spelling | Rosa, Nick Verfasser aut Understanding the Metaverse A Business and Ethical Guide Newark John Wiley & Sons, Incorporated 2022 ©2023 1 Online-Ressource (239 Seiten) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources Cover -- Title Page -- Copyright Page -- Contents -- Acknowledgments and Dedication -- Foreword -- Introduction -- Chapter 1 Technology and Human Evolution -- What is the Metaverse? -- Reality is constantly evolving -- Navigating the ethical maze -- Balancing the positive with the negative -- True value drives technological adoption -- From vision to reality -- The Metaverse and the wave of sustainable tech -- The impossible will become possible -- With great power comes great responsibility -- The Metaverse is coming -- Endnotes -- Chapter 2 Digital Primitives and Emergence - A Case for Digital Selection -- Natural selection in a digital era -- From the familiar to the impossible -- We're entering an age of exploration -- What's in it for us? -- Our journey of discovery is just beginning -- Chapter 3 From Dystopia to Utopia - Enter the Metaverse -- A utopian Metaverse = an inclusive direct democracy -- A dystopian Metaverse = mass manipulation and control -- The blueprint for the Metaverse -- The current status of the Metaverse -- Who will own the Metaverse? -- Breathing life into the Metaverse -- Endnote -- Chapter 4 From Gaming to Metaverse - How Game Mechanics and Technology are Going to Change the World -- The rise of videogames -- Technology is catching up to the vision -- Identity and anonymity: from gaming to the Metaverse -- Rules of engagement -- Ethics and identity -- Distinguishing gaming from the Metaverse -- Gaming: pretending within the rules -- Playing to learn -- Gaming: offering a glimpse of the future for the Metaverse -- Chapter 5 An Unhackable and Decentralised Revolution - Enter Blockchain and Crypto -- What is blockchain, and how does it work? -- The difference between public and private blockchains -- Where does blockchain come from? -- Blockchain use case: cryptocurrency -- Blockchain use case: NFTs The advent of the creator economy -- The economy of the Metaverse -- Identifying the risks -- Blockchain: creating freedom in the Metaverse -- Metaverse and NFTs: revolutionising how brands operate -- Opening up a global marketplace -- Endnotes -- Chapter 6 A Brave New World -- Product design and development -- Manufacturing: training -- Manufacturing: production -- Branding and marketing -- Digital products -- Job hunting and recruitment -- Creating a seamless digital journey -- The workplace as the entry point to the Metaverse -- Blending the digital with the physical -- Tapping into new superpowers -- Stepping into this brave new world -- Endnote -- Chapter 7 Sociology of the Metaverse -- The importance of tribalism in the Metaverse -- The power of social tribes in the Metaverse -- The dark side of tribalism in the Metaverse -- The safety of your senses -- Virtual reality and responsible immersive experiences -- Data ethics in the Metaverse -- Community influence in the Metaverse -- What is the meaning of reality? -- Crime in the Metaverse -- There is always a bright side -- Endnotes -- Chapter 8 Suggestions for a Strategic Approach to the Metaverse for Businesses -- How will the Metaverse impact businesses? -- Creative collaboration is the future -- The world is your focus group -- Extended reach: a key opportunity for small and medium-sized companies -- Community and experience are key for thriving in the Metaverse -- Painting the world with augmented reality (AR) -- Brand affiliation with cryptocurrency -- A business' guide to starting out in the Metaverse -- When is the right time to get into the Metaverse? -- Step 1: Make sure your goal is crystal clear -- Step 2: Know what you are testing -- Step 3: Know when is the right time -- Step 4: Research the different players in the Metaverse Step 5: Make your strategy consistent with brand messaging and mission -- We are still discovering the Metaverse -- Endnotes -- Chapter 9 The Key Role of Artificial Intelligence and Deep Learning for the Metaverse -- Application #1: Content generation -- Application #2: More realistic avatars -- Application #3: Autonomous AI driven NPCs -- Application #4: Automatic detection of antisocial behaviour and harassment in the Metaverse -- Application #5: Faster and more accessible world creation in the Metaverse -- Application #6: Moving digital assets seamlessly between Metaverse platforms -- AI is becoming increasingly sophisticated -- Holding the power of creation -- Endnotes -- Closing Thoughts -- Learning lessons from the 1990s -- Are you a trailblazer or a laggard? -- We can't see the edge of the map -- About the Author -- Index -- EULA. Business-Computer programs Business ethics Virtual reality Unternehmensethik (DE-588)4202404-3 gnd rswk-swf Metaversum (DE-588)126084787X gnd rswk-swf Virtuelle Realität (DE-588)4399931-1 gnd rswk-swf Metaversum (DE-588)126084787X s Virtuelle Realität (DE-588)4399931-1 s Unternehmensethik (DE-588)4202404-3 s DE-604 Furness, Tom Sonstige oth Erscheint auch als Druck-Ausgabe Rosa, Nick Understanding the Metaverse Newark : John Wiley & Sons, Incorporated,c2022 9781119911807 |
| spellingShingle | Rosa, Nick Understanding the Metaverse A Business and Ethical Guide Cover -- Title Page -- Copyright Page -- Contents -- Acknowledgments and Dedication -- Foreword -- Introduction -- Chapter 1 Technology and Human Evolution -- What is the Metaverse? -- Reality is constantly evolving -- Navigating the ethical maze -- Balancing the positive with the negative -- True value drives technological adoption -- From vision to reality -- The Metaverse and the wave of sustainable tech -- The impossible will become possible -- With great power comes great responsibility -- The Metaverse is coming -- Endnotes -- Chapter 2 Digital Primitives and Emergence - A Case for Digital Selection -- Natural selection in a digital era -- From the familiar to the impossible -- We're entering an age of exploration -- What's in it for us? -- Our journey of discovery is just beginning -- Chapter 3 From Dystopia to Utopia - Enter the Metaverse -- A utopian Metaverse = an inclusive direct democracy -- A dystopian Metaverse = mass manipulation and control -- The blueprint for the Metaverse -- The current status of the Metaverse -- Who will own the Metaverse? -- Breathing life into the Metaverse -- Endnote -- Chapter 4 From Gaming to Metaverse - How Game Mechanics and Technology are Going to Change the World -- The rise of videogames -- Technology is catching up to the vision -- Identity and anonymity: from gaming to the Metaverse -- Rules of engagement -- Ethics and identity -- Distinguishing gaming from the Metaverse -- Gaming: pretending within the rules -- Playing to learn -- Gaming: offering a glimpse of the future for the Metaverse -- Chapter 5 An Unhackable and Decentralised Revolution - Enter Blockchain and Crypto -- What is blockchain, and how does it work? -- The difference between public and private blockchains -- Where does blockchain come from? -- Blockchain use case: cryptocurrency -- Blockchain use case: NFTs The advent of the creator economy -- The economy of the Metaverse -- Identifying the risks -- Blockchain: creating freedom in the Metaverse -- Metaverse and NFTs: revolutionising how brands operate -- Opening up a global marketplace -- Endnotes -- Chapter 6 A Brave New World -- Product design and development -- Manufacturing: training -- Manufacturing: production -- Branding and marketing -- Digital products -- Job hunting and recruitment -- Creating a seamless digital journey -- The workplace as the entry point to the Metaverse -- Blending the digital with the physical -- Tapping into new superpowers -- Stepping into this brave new world -- Endnote -- Chapter 7 Sociology of the Metaverse -- The importance of tribalism in the Metaverse -- The power of social tribes in the Metaverse -- The dark side of tribalism in the Metaverse -- The safety of your senses -- Virtual reality and responsible immersive experiences -- Data ethics in the Metaverse -- Community influence in the Metaverse -- What is the meaning of reality? -- Crime in the Metaverse -- There is always a bright side -- Endnotes -- Chapter 8 Suggestions for a Strategic Approach to the Metaverse for Businesses -- How will the Metaverse impact businesses? -- Creative collaboration is the future -- The world is your focus group -- Extended reach: a key opportunity for small and medium-sized companies -- Community and experience are key for thriving in the Metaverse -- Painting the world with augmented reality (AR) -- Brand affiliation with cryptocurrency -- A business' guide to starting out in the Metaverse -- When is the right time to get into the Metaverse? -- Step 1: Make sure your goal is crystal clear -- Step 2: Know what you are testing -- Step 3: Know when is the right time -- Step 4: Research the different players in the Metaverse Step 5: Make your strategy consistent with brand messaging and mission -- We are still discovering the Metaverse -- Endnotes -- Chapter 9 The Key Role of Artificial Intelligence and Deep Learning for the Metaverse -- Application #1: Content generation -- Application #2: More realistic avatars -- Application #3: Autonomous AI driven NPCs -- Application #4: Automatic detection of antisocial behaviour and harassment in the Metaverse -- Application #5: Faster and more accessible world creation in the Metaverse -- Application #6: Moving digital assets seamlessly between Metaverse platforms -- AI is becoming increasingly sophisticated -- Holding the power of creation -- Endnotes -- Closing Thoughts -- Learning lessons from the 1990s -- Are you a trailblazer or a laggard? -- We can't see the edge of the map -- About the Author -- Index -- EULA. Business-Computer programs Business ethics Virtual reality Unternehmensethik (DE-588)4202404-3 gnd Metaversum (DE-588)126084787X gnd Virtuelle Realität (DE-588)4399931-1 gnd |
| subject_GND | (DE-588)4202404-3 (DE-588)126084787X (DE-588)4399931-1 |
| title | Understanding the Metaverse A Business and Ethical Guide |
| title_auth | Understanding the Metaverse A Business and Ethical Guide |
| title_exact_search | Understanding the Metaverse A Business and Ethical Guide |
| title_exact_search_txtP | Understanding the Metaverse A Business and Ethical Guide |
| title_full | Understanding the Metaverse A Business and Ethical Guide |
| title_fullStr | Understanding the Metaverse A Business and Ethical Guide |
| title_full_unstemmed | Understanding the Metaverse A Business and Ethical Guide |
| title_short | Understanding the Metaverse |
| title_sort | understanding the metaverse a business and ethical guide |
| title_sub | A Business and Ethical Guide |
| topic | Business-Computer programs Business ethics Virtual reality Unternehmensethik (DE-588)4202404-3 gnd Metaversum (DE-588)126084787X gnd Virtuelle Realität (DE-588)4399931-1 gnd |
| topic_facet | Business-Computer programs Business ethics Virtual reality Unternehmensethik Metaversum Virtuelle Realität |
| work_keys_str_mv | AT rosanick understandingthemetaverseabusinessandethicalguide AT furnesstom understandingthemetaverseabusinessandethicalguide |