Marketing research: a managerial approach
"Marketing Research: A Managerial Approach is a new textbook that explains the market research process in a way that is easy to understand. The author discusses the main elements (problem identification, methodologies, data collection, analysis, reporting) and also places a strong focus on digi...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne
SAGE
[2023]
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| Schlagworte: | |
| Zusammenfassung: | "Marketing Research: A Managerial Approach is a new textbook that explains the market research process in a way that is easy to understand. The author discusses the main elements (problem identification, methodologies, data collection, analysis, reporting) and also places a strong focus on digital and observation-based research to reflect their growing role in marketing research practice. Balanced coverage is given to both qualitative and quantitative methodologies. The textbook provides the right amount of theoretical knowledge and practical skills needed for students who plan to become marketers and will use market research agencies rather than conduct the research themselves."--Publisher's description |
| Beschreibung: | 285 Seiten 25 cm |
| ISBN: | 9781446256145 9781446256152 1446256154 |
Internformat
MARC
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|---|---|---|---|
| 001 | BV048917106 | ||
| 003 | DE-604 | ||
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| 008 | 230428s2023 |||| 00||| eng d | ||
| 020 | |a 9781446256145 |c hbk |9 978-1-4462-5614-5 | ||
| 020 | |a 9781446256152 |c pbk |9 978-1-4462-5615-2 | ||
| 020 | |a 1446256154 |9 1446256154 | ||
| 035 | |a (OCoLC)1381306797 | ||
| 035 | |a (DE-599)BVBBV048917106 | ||
| 040 | |a DE-604 |b ger |e rda | ||
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| 100 | 1 | |a Marshall, Al |e Verfasser |0 (DE-588)1290907641 |4 aut | |
| 245 | 1 | 0 | |a Marketing research |b a managerial approach |c Al Marshall |
| 264 | 1 | |a Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne |b SAGE |c [2023] | |
| 264 | 4 | |c © 2023 | |
| 300 | |a 285 Seiten |c 25 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 505 | 8 | |a Introduction to market research and the modern organization -- Research typologies and the business issue for research -- Secondary research and marketing intelligence -- Qualitative data collection-communication and observation methods -- Quantitative data collection-communication and observation methods -- Target markets, sample design, and sample size -- Data collection instruments-qualitative and quantitative research -- Qualitative data analysis-communication and observation methods -- Quantitative data analysis-communication and observation methods -- Reporting and presenting solutions to the business issue -- Ethics, privacy, and new technology | |
| 520 | 3 | |a "Marketing Research: A Managerial Approach is a new textbook that explains the market research process in a way that is easy to understand. The author discusses the main elements (problem identification, methodologies, data collection, analysis, reporting) and also places a strong focus on digital and observation-based research to reflect their growing role in marketing research practice. Balanced coverage is given to both qualitative and quantitative methodologies. The textbook provides the right amount of theoretical knowledge and practical skills needed for students who plan to become marketers and will use market research agencies rather than conduct the research themselves."--Publisher's description | |
| 650 | 0 | 7 | |a Marktforschung |0 (DE-588)4037630-8 |2 gnd |9 rswk-swf |
| 653 | 0 | |a Marketing research | |
| 653 | 0 | |a Marketing research | |
| 689 | 0 | 0 | |a Marktforschung |0 (DE-588)4037630-8 |D s |
| 689 | 0 | |5 DE-604 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 9781529764536 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-034181218 | ||
Datensatz im Suchindex
| _version_ | 1804185094014894080 |
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| author | Marshall, Al |
| author_GND | (DE-588)1290907641 |
| author_facet | Marshall, Al |
| author_role | aut |
| author_sort | Marshall, Al |
| author_variant | a m am |
| building | Verbundindex |
| bvnumber | BV048917106 |
| classification_rvk | QP 611 |
| contents | Introduction to market research and the modern organization -- Research typologies and the business issue for research -- Secondary research and marketing intelligence -- Qualitative data collection-communication and observation methods -- Quantitative data collection-communication and observation methods -- Target markets, sample design, and sample size -- Data collection instruments-qualitative and quantitative research -- Qualitative data analysis-communication and observation methods -- Quantitative data analysis-communication and observation methods -- Reporting and presenting solutions to the business issue -- Ethics, privacy, and new technology |
| ctrlnum | (OCoLC)1381306797 (DE-599)BVBBV048917106 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV048917106 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T21:54:57Z |
| indexdate | 2024-07-10T09:49:46Z |
| institution | BVB |
| isbn | 9781446256145 9781446256152 1446256154 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034181218 |
| oclc_num | 1381306797 |
| open_access_boolean | |
| owner | DE-706 DE-1050 DE-898 DE-BY-UBR |
| owner_facet | DE-706 DE-1050 DE-898 DE-BY-UBR |
| physical | 285 Seiten 25 cm |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | SAGE |
| record_format | marc |
| spelling | Marshall, Al Verfasser (DE-588)1290907641 aut Marketing research a managerial approach Al Marshall Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne SAGE [2023] © 2023 285 Seiten 25 cm txt rdacontent n rdamedia nc rdacarrier Introduction to market research and the modern organization -- Research typologies and the business issue for research -- Secondary research and marketing intelligence -- Qualitative data collection-communication and observation methods -- Quantitative data collection-communication and observation methods -- Target markets, sample design, and sample size -- Data collection instruments-qualitative and quantitative research -- Qualitative data analysis-communication and observation methods -- Quantitative data analysis-communication and observation methods -- Reporting and presenting solutions to the business issue -- Ethics, privacy, and new technology "Marketing Research: A Managerial Approach is a new textbook that explains the market research process in a way that is easy to understand. The author discusses the main elements (problem identification, methodologies, data collection, analysis, reporting) and also places a strong focus on digital and observation-based research to reflect their growing role in marketing research practice. Balanced coverage is given to both qualitative and quantitative methodologies. The textbook provides the right amount of theoretical knowledge and practical skills needed for students who plan to become marketers and will use market research agencies rather than conduct the research themselves."--Publisher's description Marktforschung (DE-588)4037630-8 gnd rswk-swf Marketing research Marktforschung (DE-588)4037630-8 s DE-604 Erscheint auch als Online-Ausgabe 9781529764536 |
| spellingShingle | Marshall, Al Marketing research a managerial approach Introduction to market research and the modern organization -- Research typologies and the business issue for research -- Secondary research and marketing intelligence -- Qualitative data collection-communication and observation methods -- Quantitative data collection-communication and observation methods -- Target markets, sample design, and sample size -- Data collection instruments-qualitative and quantitative research -- Qualitative data analysis-communication and observation methods -- Quantitative data analysis-communication and observation methods -- Reporting and presenting solutions to the business issue -- Ethics, privacy, and new technology Marktforschung (DE-588)4037630-8 gnd |
| subject_GND | (DE-588)4037630-8 |
| title | Marketing research a managerial approach |
| title_auth | Marketing research a managerial approach |
| title_exact_search | Marketing research a managerial approach |
| title_exact_search_txtP | Marketing research a managerial approach |
| title_full | Marketing research a managerial approach Al Marshall |
| title_fullStr | Marketing research a managerial approach Al Marshall |
| title_full_unstemmed | Marketing research a managerial approach Al Marshall |
| title_short | Marketing research |
| title_sort | marketing research a managerial approach |
| title_sub | a managerial approach |
| topic | Marktforschung (DE-588)4037630-8 gnd |
| topic_facet | Marktforschung |
| work_keys_str_mv | AT marshallal marketingresearchamanagerialapproach |