APA-Zitierstil (7. Ausg.)

Zeithaml, V. A., Bitner, M. J., Gremler, D. D., & Mende, M. (2023). Services marketing: Integrating customer focus across the firm (Eighth edition, international student edition.). McGraw Hill.

Chicago-Zitierstil (17. Ausg.)

Zeithaml, Valarie A., Mary Jo Bitner, Dwayne D. Gremler, und Martin Mende. Services Marketing: Integrating Customer Focus Across the Firm. Eighth edition, international student edition. New York: McGraw Hill, 2023.

MLA-Zitierstil (9. Ausg.)

Zeithaml, Valarie A., et al. Services Marketing: Integrating Customer Focus Across the Firm. Eighth edition, international student edition. McGraw Hill, 2023.