Verfügbarkeit: Services marketing

Services marketing: integrating customer focus across the firm

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Bibliographische Detailangaben
Hauptverfasser:	Zeithaml, Valarie A. (VerfasserIn), Bitner, Mary Jo (VerfasserIn), Gremler, Dwayne D. 1958- (VerfasserIn), Mende, Martin (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	New York McGraw Hill [2023]
Ausgabe:	Eighth edition, international student edition
Schlagworte:	Marketing Qualitätsmanagement Dienstleistungsbetrieb Kundenorientierung Wettbewerbsstrategie Kundenmanagement Dienstleistung Europa Lehrbuch
Online-Zugang:	DE-384 DE-355
Beschreibung:	1 Online-Ressource (xxiii, 531 Seiten) Illustrationen, Diagramme
ISBN:	9781266378911

Internformat

MARC


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Datensatz im Suchindex

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spelling	Zeithaml, Valarie A. Verfasser (DE-588)113065035 aut Services marketing integrating customer focus across the firm Valarie A. Zeithaml (University of North Carolina at Chapel Hill), Mary Jo Bitner (Arizona State University), Dwayne D. Gremler (Bowling Green State University), Martin Mende (Florida State University) Eighth edition, international student edition New York McGraw Hill [2023] © 2023 1 Online-Ressource (xxiii, 531 Seiten) Illustrationen, Diagramme txt rdacontent c rdamedia cr rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Qualitätsmanagement (DE-588)4219057-5 gnd rswk-swf Dienstleistungsbetrieb (DE-588)4012181-1 gnd rswk-swf Kundenorientierung (DE-588)4316837-1 gnd rswk-swf Wettbewerbsstrategie (DE-588)4200234-5 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Dienstleistung (DE-588)4012178-1 gnd rswk-swf Europa (DE-588)4015701-5 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Europa (DE-588)4015701-5 g Dienstleistungsbetrieb (DE-588)4012181-1 s Wettbewerbsstrategie (DE-588)4200234-5 s Kundenmanagement (DE-588)4236865-0 s 1\p DE-604 Dienstleistung (DE-588)4012178-1 s Qualitätsmanagement (DE-588)4219057-5 s Marketing (DE-588)4037589-4 s Kundenorientierung (DE-588)4316837-1 s 2\p DE-604 3\p DE-604 4\p DE-604 Bitner, Mary Jo Verfasser (DE-588)134158091 aut Gremler, Dwayne D. 1958- Verfasser (DE-588)138211183 aut Mende, Martin Verfasser (DE-588)133780910 aut Erscheint auch als Druck-Ausgabe 978-1-266-28715-2 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Zeithaml, Valarie A. Bitner, Mary Jo Gremler, Dwayne D. 1958- Mende, Martin Services marketing integrating customer focus across the firm Marketing (DE-588)4037589-4 gnd Qualitätsmanagement (DE-588)4219057-5 gnd Dienstleistungsbetrieb (DE-588)4012181-1 gnd Kundenorientierung (DE-588)4316837-1 gnd Wettbewerbsstrategie (DE-588)4200234-5 gnd Kundenmanagement (DE-588)4236865-0 gnd Dienstleistung (DE-588)4012178-1 gnd
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title	Services marketing integrating customer focus across the firm
title_auth	Services marketing integrating customer focus across the firm
title_exact_search	Services marketing integrating customer focus across the firm
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title_full	Services marketing integrating customer focus across the firm Valarie A. Zeithaml (University of North Carolina at Chapel Hill), Mary Jo Bitner (Arizona State University), Dwayne D. Gremler (Bowling Green State University), Martin Mende (Florida State University)
title_fullStr	Services marketing integrating customer focus across the firm Valarie A. Zeithaml (University of North Carolina at Chapel Hill), Mary Jo Bitner (Arizona State University), Dwayne D. Gremler (Bowling Green State University), Martin Mende (Florida State University)
title_full_unstemmed	Services marketing integrating customer focus across the firm Valarie A. Zeithaml (University of North Carolina at Chapel Hill), Mary Jo Bitner (Arizona State University), Dwayne D. Gremler (Bowling Green State University), Martin Mende (Florida State University)
title_short	Services marketing
title_sort	services marketing integrating customer focus across the firm
title_sub	integrating customer focus across the firm
topic	Marketing (DE-588)4037589-4 gnd Qualitätsmanagement (DE-588)4219057-5 gnd Dienstleistungsbetrieb (DE-588)4012181-1 gnd Kundenorientierung (DE-588)4316837-1 gnd Wettbewerbsstrategie (DE-588)4200234-5 gnd Kundenmanagement (DE-588)4236865-0 gnd Dienstleistung (DE-588)4012178-1 gnd
topic_facet	Marketing Qualitätsmanagement Dienstleistungsbetrieb Kundenorientierung Wettbewerbsstrategie Kundenmanagement Dienstleistung Europa Lehrbuch
work_keys_str_mv	AT zeithamlvalariea servicesmarketingintegratingcustomerfocusacrossthefirm AT bitnermaryjo servicesmarketingintegratingcustomerfocusacrossthefirm AT gremlerdwayned servicesmarketingintegratingcustomerfocusacrossthefirm AT mendemartin servicesmarketingintegratingcustomerfocusacrossthefirm

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