E-commerce: business, technology, society
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Harlow, England
Pearson education limited
[2024]
|
| Ausgabe: | Eighteenth edition, global edition |
| Schlagworte: | |
| Online-Zugang: | Klappentext Inhaltsverzeichnis |
| Beschreibung: | Auf dem Umschlag: E-commerce 2023-2024 |
| Beschreibung: | 832 Seiten Illustrationen, Diagramme |
| ISBN: | 1292449721 9781292449722 |
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E-commerce: business, technology, society, presents the most up-to-date and comprehensive overview of the subject available to students today. In every edition, Laudon and Traver present a realistic view of and a critical perspective on the world of e-commerce, one that encompasses both familiar brands and exciting new startups, as well as topics that have made headlines around the globe. Updated to include the very latest business and marketing intelligence, E-commerce offers the strong conceptual framework necessary to engage with this everchanging field. E-commerce 2023-2024 continues to focus on the key topics of today, from privacy and government surveillance to cybercrime, fintech, social-local-mobile marketing, intellectual property, and many more. This edition explores the continuing impact of the Covid֊ 19 pandemic on e-commerce as well as introduces a new focus on the impact of environmental, social, and governance (ESG) movements and sustainability movements like recommerce and the circular economy. All data and figures have been updated to reflect the latest available information. This eighteenth edition includes the following features to build a student’s cognitive ability and analytical skills: • NEW and UPDATED—Chapter-opening cases introduce the key objectives of the chapter, and extensive chapter-closing cases demonstrate how concepts apply to problems and scenarios in actual e-commerce businesses. These cases feature companies that students encounter every day—Amazon, Google, Twitter, TikTok, eBay—as well as exciting startups such as Scratch and Canva. •
NEW and UPDATED—Three real-world Insight on. cases in each chapter take an in-depth look at the three major driving forces of e-commerce—business strategy, technological innovation, and social and legal issues—and how they relate to the topics discussed. • The Careers in E-commerce section at the end of every chapter examines a job posting for an entry-level position, offers advice on applying for it, and shows students how the concepts discussed in the chapter can help answer interview questions.
Brief Contents Introduction to E-commerce INTRODUCTION TO E-COMMERCE 2 34 E-COMMERCE BUSINESS STRATEGIES 84 PART 2 Technology Infrastructure for E-commerce 3 E-COMMERCE INFRASTRUCTURE 4 BUILDING AN E-COMMERCE PRESENCE 5 E-COMMERCE SECURITY AND PAYMENT SYSTEMS 138 208 270 ■■■■■■■■ Business Concepts and Social Issues b E-COMMERCE MARKETING AND ADVERTISING 7 SOCIAL, MOBILE, AND LOCAL MARKETING 8 ETHICS AND LAW IN E-COMMERCE 492 346 422
Brief Contents ■illE-commerce in Action 9 E-COMMERCE RETAIL AND SERVICES ONLINE MEDIA 634 ONLINE COMMUNITIES B2B E-COMMERCE 738 696 570 I 5
Contents IRAzANI n Introduction to E-commerce INTRODUCTION TO E-COMMERCE Learning Objectives 34 34 TikTok: Creators and the Creator Economy 35 1.1 The First Five Minutes: Why You Should Study E-commerce 1.2 Introduction to E-commerce 39 What Is E-commerce? 40 The Difference between E-commerce and E-Business 40 Technological Building Blocks Underlying E-commerce: The Internet, the Web, and the Mobile Platform 41 39 Insight on Technology: Will Apps Make the Web Irrelevant? Major Trends in E-commerce 46 1.3 Unique Features of E-commerce Technology 48 Ubiquity 49 Global Reach 49 Universal Standards 50 Richness 50 Interactivity 50 Information Density 51 Personalization and Customization 51 Social Technology: User-Generated Content (UGC), Creators, and Social Networks 1.4 Types ofE-commerce 52 Business-to-Consumer (B2C) E-commerce 53 Business-to-Business (B2B) E-commerce 54 Consumer-to-Consumer(C2C) E-commerce 56 Mobile E-commerce (M-commerce) 56 Social E-commerce 56 Local E-commerce 57 1.5 E-commerce: A Brief History 59 E-commerce 1995-2000: Invention 59 E-commerce 2001-2006: Consolidation 62 E-commerce 2007-Present: Reinvention 63 Insight on Business: Rocket Internet 64 Assessing E-commerce: Successes, Surprises, and Failures 6 44 66 52
Contents 1.6 Understanding E-commerce: Organizing Themes Technology: Infrastructure 69 Business: Basic Concepts 69 Society: Taming the Juggernaut 70 68 1.7 Careers in E-commerce 70 Insight on Society: Facebook and the Age of Privacy 71 The Company 73 Position: Category Specialist in the E-commerce Retail Program Qualifications/Skills 73 Preparing for the Interview 74 Possible First Interview Questions 74 1.8 Case Study: Uber: Everything on Demand 73 76 1.9 Review 80 Key Concepts 80 Questions 82 Projects 82 References 83 E-COMMERCE BUSINESS STRATEGIES Learning Objectives 84 84 Australia's Canva Grows from Startup to Super Unicorn 85 2.1 E-commerce Business Models 88 Introduction 88 Eight Key Elements of a Business Model 88 Insight on Business: OpenRice Brings Social E-commerce to the Table 92 Raising Capital 97 Insight on Society: Crowdfunding Takes Off Around the World 100 Categorizing E-commerce Business Models: Some Difficulties 102 2.2 Major Business-to-Consumer (B2C) Business Models Online Retailer (E-tailer) 103 Community Provider 105 Content Provider 106 Portal 107 Transaction Broker 107 Market Creator 108 Insight on Technology: Behind the Scenes at Etsy 109 Service Provider 111 2.3 Major Business-to-Business (B2B) Business Models E-distributor 111 E-procurement 112 Exchanges 113 Industry Consortia 113 103 111 7
8 Contents Private B2B Networks 114 2.4 How E-commerce Changes Business: Strategy, Structure, and Process Industry Structure 114 Industry Value Chain 117 Firm Value Chains 118 Firm Value Webs 119 Business Strategy 120 E-commerce Technology and Business Model Disruption 123 2.5 Careers in E-commerce 125 The Company 125 Position: Assistant Manager of E-Business Qualifications/Skills 126 Preparing for the Interview 126 Possible First Interview Questions 127 114 126 2.6 Case Study: Weathering the Storm: Twitter’s Uncertain Future 2.7 Review 133 Key Concepts 133 Questions 134 Projects 135 References 135 129 TAir ^ Technology Infrastructure for E-commerce E-COMMERCE INFRASTRUCTURE Learning Objectives 138 138 The Internet Survives the Covid-19 Pandemic: Why It Didn't Break 3.1 3.2 139 The Internet: Technology Background 142 The Evolution of the Internet: 1961-the Present 143 The Internet: Key Technology Concepts 147 The Mobile Platform 153 The Internet “Cloud Computing” Model: Hardware and Software as a Service Other Internet Protocols 157 Internet Infrastructure and Access 158 The Internet Backbone 159 Internet Exchange Points 161 Tier 3 Internet Service Providers 161 Insight on Technology: The Internet Space Race 165 Mobile Internet Access 167 The Internet of Things 171 Who Governs the Internet? 172 Insight on Society: Government Regulation and Surveillance of the Internet 153 174
Contents 3.3 The Web 176 Hypertext 177 Markup Languages 178 Web Servers and Clients 181 Web Browsers 182 3.4 The Internet and Web: Features and Services 183 Communication Tools 183 Search Engines 185 Insight on Business: Zoom Continues to Zoom 186 Downloadable and Streaming Media 190 Web 2.0 Applications and Services 191 Web3 192 Virtual Reality, Augmented Reality, and the Metaverse Intelligent Digital Assistants 193 3.5 3.6 Mobile Apps 195 Platforms for Mobile Application Development App Marketplaces 196 193 196 Careers in E-commerce 196 The Company 197 Position: E-commerce Specialist 197 Qualifications/Skills 197 Preparing for the Interview 198 Possible First Interview Questions 198 3.7 Case Study: Akamai: Sharpening Internet Content Delivery with Edge Computing 3.8 .: Reviews 203 Key Concepts 203 Questions 204 Projects 205 References 205 I BUILDING AN E-COMMERCE PRESENCE Learning Objectives 208 208 Scratch Builds an E-commerce Presence from Scratch 4.1 I 209 Imagine Your E-commerce Presence 212 What’s the Idea? (The Visioning Process) 212 Where’s the Money: Business and Revenue Model 212 Who and Where Is the Target Audience? 213 What Is the Ballpark? Characterize the Marketplace 213 Where’s the Content Coming From? 214 Know Yourself: Conduct a SWOT Analysis 215 Develop an E-commerce Presence Map 216 Develop a Timeline: Milestones 217 How Much Will This Cost? 218 200 9
10 С ο nle η is •1.2 Building an E-commerce Presence: A Systematic Approach I he Systems Development Life Cycle 2'20 219 Insight on Business: OVHcloud Takes E-commerce to the Clouds Alternative Web Development Methodologies 231 4.3 4.4 4.5 227 Choosing Software 232 Simple versus Multi-tiered Website Architecture 232 Web Server Software 233 Application Servers 236 E-commerce Merchant Server Software (E-commerce Software Platforms) Choosing Hardware 239 Right-sizing Your Hardware Platform: The Demand Side Right-sizing Your Hardware Platform: The Supply Side 240 241 Other E-commerce Site Tools 244 Website Design: Basic Business Considerations 244 Tools for Search Engine Optimization 245 fools for Interactivity and Active Content 246 Personalization/Customization Tools 250 The Information Policy Set 250 Insight on Society: Designing for Accessibility 251 4.6 Developing a Mobile Website 00 Mobile Applications Planning and Building a Mobile Presence 254 Mobile Presence: Design Considerations 255 Cross-Platform Mobile App Development Tools 256 Mobile Presence: Performance and Cost Considerations 257 Insight on Technology: Klook Sets Its Sights on New Vistas 258 4.7 Careers in E-commerce 260 The Company 260 Position: UX Designer 260 Qualifications/Skills 260 Preparing for the Interview 261 Possible First-Interview Questions 261 4.8 Case Study: Skyscanner: The One-Stop Travel Platform 4.9 Review 266 Key Concepts 266 Questions 268 Projects 269 References 269 E-COMMERCE SECURITY AND PAYMENT SYSTEMS Learning Objectives 263 270 270 SolarWinds: Shining a Light on Software Supply Chain
Attacks 271 253 237
Contents 5.1 The E-commerce Security Environment 274 The Scope of the Problem 275 What Is Good E-commerce Security? 276 Dimensions of E-commerce Security 277 The Tension between Security and Other Values 278 5.2 Security Threats in the E-commerce Environment Malicious Code 280 J 279 Insight on Society: Ransomware: The New Business of Hostage-taking 282 Potentially Unwanted Programs (PUPs) 284 Phishing 286 Hacking, Cybervandalism, and Hacktivism 287 Data Breaches 288 Credit Card Fraud/Theft 288 Identity Fraud 289 Spoofing, Pharming, and Spam (Junk) Websites 290 Sniffing and Man-in-the-Middle Attacks 290 Denial of Service (DoS) and Distributed Denial of Service (DDoS) Attacks 291 Insider Attacks 292 Poorly Designed Software 292 Social Network Security Issues 293 Mobile Platform Security Issues 293 Insight on Technology: Pegasus Exploits Zero-Day Vulnerabilities to Create Mobile Platform for Cyberespionage 294 Cloud Security Issues 297 Internet of Things Security Issues 297 Metaverse Security Issues 299 5.3 5.4 5.5 5.6 Technology Solutions 299 Protecting Internet Communications Encryption 299 Securing Channels of Communication Protecting Networks 310 Protecting Servers and Clients 312 299 307 Management Policies, Business Procedures, and Public Laws 313 A Security Plan; Management Policies 313 Insight on Business: Are Biometrics the Solution for E-commerce Security? The Role of Laws and Public Policy 318 E-commerce Payment Systems 320 Online Credit Card Transactions 321 Alternative Online Payment Systems 323 Mobile Payment Systems: Your Smartphone Wallet Blockchain and
Cryptocurrencies 326 324 Careers in E-commerce 330 The Company 331 The Position: Cybersecurity Threat Management Team Trainee 331 316 11
12 Contents Qualifications/Skills 331 Preparing for the Interview 332 Possible First Interview Questions 332 5.7 Alipay and WeChat Pay: Global Mobile Payment Leaders 5.8 Review 339 Key Concepts 339 Questions 342 Projects 342 References 343 334 0®J ^ Business Concepts and Social Issues E-COMMERCE MARKETING AND ADVERTISING Learning Objectives 346 346 InMobi: Global Mobile Ad Network 347 6.1 Consumers Online: The Online Audience and Consumer Behavior 351 The Online Consumer Profile 351 Consumer Behavior Models 353 The Online Purchasing Decision 354 Shoppers: Browsers and Buyers 356 Intentional Acts: How Shoppers Find Vendors Online 358 Why Some People Don’t Shop Online: Trust, Utility, and Opportunism in Online Markets 358 6.2 Digital Commerce Marketing and Advertising Strategies and Tools 359 Strategic Issues and Questions 359 The Website as a Marketing Platform: Establishing the Customer Relationship Traditional Online Marketing and Advertising Tools 362 Social, Mobile, and Local Marketing and Advertising 374 Multi-Channel Marketing: Integrating Online and Offline Marketing 375 Other Online Marketing Strategies 377 Insight on Business: Are the Very Rich Different from You and Me? 6.3 Online Marketing Technologies 386 The Revolution in Online Marketing Technologies 386 Insight on Technology: The Long Tail: Big Hits and Big Misses 361 378 387 Web Transaction Logs 390 Supplementing the Logs: Cookies and Other Tracking Files 390 Databases, Data Warehouses, Data Mining, and Big Data 392 Insight on Society: Going from Third to First 393 Marketing Automation and Customer
Relationship Management (CRM) Systems 397
Contents 6.4 Understanding the Costs and Benefits of Online Marketing Communications Online Marketing Metrics: Lexicon 399 How Well Does Online Advertising Work? 403 The Costs of Online Advertising 404 Marketing Analytics: Software for Measuring Online Marketing Results 405 6.5 Careers in E-commerce 407 The Company 407 The Position: Digital Marketing Assistant Qualifications/Skills 408 Preparing for the Interview 408 Possible First Interview Questions 409 6.6 399 408 Case Study: Programmatic Advertising: Real-Time Marketing 411 6.7 Review 416 Key Concepts 416 Questions 417 Projects 418 References 419 SOCIAL, MOBILE,AND LOCAL MARKETING Learning Objectives 422 422 Pinterest Expands Around the Globe 423 7.1 Introduction to Social, Mobile, and Local Marketing From Eyeballs to Conversations 426 From the Desktop to the Smartphone and Tablet 427 The Social, Mobile, Local Nexus 428 7.2 Social Marketing 429 Social Marketing Players 430 The Social Marketing Process 430 Measuring Social Marketing Results 432 Facebook Marketing 434 Insight on Technology: Optimizing Social Marketing with AccuraCast 426 Instagram Marketing 442 TikTok Marketing 443 Twitter Marketing 446 Pinterest Marketing 449 Marketing on Other Social Networks: Snapchat and LinkedIn The Downside of Social Marketing 454 7.3 435 453 Mobile Marketing 455 Insight on Society: Marketing to Children in the Age of Social, Mobile, Local Overview: M-commerce Today 458 How People Actually Use Mobile Devices 459 Overview: Mobile Marketing 461 The Technology: Basic Mobile Device Features 463 456 I 13
14 Contents Mobile Marketing Tools: Ad Formats 464 Starting a Mobile Marketing Campaign 465 Insight on Business: Mobile Marketing Revs Up with 3D, AR, VR, and the Metaverse Mobile Marketing Analytics 468 7.4 7.5 Local and Location-based Mobile Marketing 470 The Growth of Local Marketing 470 The Growth of Location-based (Local) Mobile Marketing 471 Location-based Marketing Platforms 472 Location-based Mobile Marketing: The Technologies 472 Why Is Location-based Mobile Marketing Attractive to Marketers? Location-based Marketing Tools 474 Starting a Location-based Marketing Campaign 477 Measuring Location-based Marketing Results 477 Careers in E-commcrce 478 The Company 478 The Position: Social Media Marketing Associate Qualifications/Skills 479 Preparing for the Interview 479 Possible First Interview Questions 480 474 479 7.6 Case Study: Exchangehunterjumper.com: Building an International Brand with Social Marketing 482 7.7 Review 487 Key Concepts 487 Questions 489 Projects 490 References 490 ETHICS AND LAW IN E-COMMERCE Learning Objectives 492 492 The Right to Be Forgotten: Europe Leads the Way on Internet Privacy 8.1 8.2 8.3 466 493 Understanding Ethical, Social, and Political Issues in E-commerce 496 A Model for Organizing the Issues 497 Basic Ethical Concepts: Responsibility, Accountability, Liability, and Due Process Analyzing Ethical Dilemmas 500 Ethical Principles 500 Privacy and Information Rights 502 What Is Privacy? 502 Privacy in the Public Sector: Privacy Rights of Citizens 503 Privacy in the Private Sector: Privacy Rights of Consumers 504 Insight on Technology:
Apps That Track: A Double-Edged Sword 511 Limitations on the Right to Privacy: Law Enforcement and Surveillance Intellectual Property Rights 524 522 499
Contents Types of Intellectual Property Protection Copyright 526 Patents 532 Trademarks 533 Trade Secrets 537 8.4 Governance 538 Can the Internet Be Controlled? Taxation 539 Net Neutrality 540 525 538 Insight on Business: New Rules Extend EU Taxation of E-commerce Antitrust, Monopoly, and Market Competition in the Internet Era 8.5 8.6 Public Safety and Welfare 544 Protecting Children 545 Cigarettes, Drugs, and Gambling: Is the Web Really Borderless? Insight on Society: Immersed in the Metaverse: Will It Be Safe? Careers in E-commerce 551 The Company 551 Position: E-commerce Privacy Research Associate Qualifications/Skills 552 Preparing for the Interview 553 Possible First Interview Questions 553 541 544 546 547 552 8.7 Case Study: Big Tech Firms: Are They Getting "Too Big”? 8.8 Review 562 Key Concepts 562 Questions 565 Projects 566 References 566 555 (Pavzoi r E-commerce in Action ‘5 E-COMMERCE RETAIL AND SERVICES Learning Objectives 570 570 Souq.com: How a UAE Startup Paved the Way for Amazon in MENA 571 9.1 Analyzing the Viability of Online Firms Strategic Analysis 575 Financial Analysis 576 9.2 The Retail Sector: Offline and Online 577 Online Retailing 578 Insight on Technology: ASOS Uses Big Data to Find Its Most Valuable Customers 575 587 J 15
16 Contents .9.3 E-commerce in Action: Online Retail Business Models Virtual Merchants 5B9 Amazon 590 Omnichannel Merchants: Bricks-and-Clicks Manu fac t u re r-D i rect 599 Catalog Merchants 601 9.4 The Service Sector: Offline and Online 9.5 Online Financial Services Fintech 603 Online Banking 597 602 603 604 Insight on Society: Revalut: Finance at Your Fingertips Online Brokerage 607 Online Mortgage and Lending Services Online Insurance Services 608 Online Real Estate Services 610 .9.6 Online Travel Services 605 607 611 Why Are Online Travel Services So Popular? The Online Travel Market 612 Online Travel Industry Dynamics 612 .9.7 589 611 Online Job Recruitment and Career Services 614 Online Job Recruitment and Career Services Industry Trends 9.8 On-Demand Service Companies 616 617 Insight on Business: Bawiq and Careem: Food Delivery on Demand 9.9 Careers in E-commerce 621 The Company 621 Position: Associate, E-commerce Initiatives Qualifications/Skills 622 Preparing for the Interview 622 Possible First Interview Questions 623 621 9.10 Case Study: OpenTable: Your Reservation Is Waiting 9.11 Review 618 624 628 Key Concepts 628 Questions 630 Projects 631 References 631 l(li ONLINE MEDIA 634 Learning Objectives 634 Spotify and Deezer: European Music Streaming Services Spread Around the Globe 635
Contents 10.1 Online Content 638 Content Audience: Where Are the Eyeballs? 638 Content Market: Entertainment and Media Industry Revenues 640 Insight on Society: Is Gen Z Really All That Different? 641 Online Content: Consumption, Revenue Models, and Revenue 644 Digital Rights Management (DRM) and Walled Gardens 646 Media Industry Structure 646 Media Convergence: Technology, Content, and Industry Structure 647 10.2 The Online Publishing Industry Online Newspapers 650 649 Insight on Business: British Newspapers Take On the Digital Space Magazines Rebound on the Digital Platform 661 E-books and Online Book Publishing 662 10.3 The Online Entertainment Industry 665 Home Entertainment: Television and Movies 667 Audio Entertainment: Music and Podcasts 672 Games 676 Insight on Technology: Game On: Twitch 10.4 Creators and User-Generated Content 680 682 10.5 Careers in E-commerce 683 The Company 684 Position: Digital Audience Development Specialist Qualifications/Skills 684 684 Preparing for the Interview 685 Possible First Interview Questions 685 10.6 Case Study: Netflix: How Does This Movie End? 687 10.7 Review 691 Key Concepts 691 Questions 692 Projects 693 References 693 Ш 1 ONLINE COMMUNITIES Learning Objectives 696 696 LinkedIn: A Different Type of Social Network 697 11.1 Social Networks and Online Communities 699 What Is an Online Social Network? 700 The Growth of Social Networks and Online Communities Turning Social Networks into Businesses 704 701 659 I 17
18 Contents Types of Social Networks and Their Business Models 705 Insight on Society: Businesses Beware: The Dark Side of Social Networks Social Network Technologies and Features 708 Insight on Technology: Are Facebook's Algorithms Dangerous? 11.2 Online Auctions 713 Benefits and Costs of Auctions 714 Auctions as an E-commerce Business Model 716 Types and Examples of Auctions 716 When to Use Auctions (and for What) 717 Auction Prices: Are They the Lowest? 719 Consumer Trust in Auctions 719 When Auction Markets Fail: Fraud and Abuse in Auctions 11.3 E-commerce Portals 720 The Growth and Evolution of Portals 721 Types of Portals: General-Purpose and Vertical Market Portal Business Models 722 706 711 719 722 Insight on Business: Yahoo and AOL Get Yet Another New Owner 724 11.4 Careers in E-commerce 726 The Company 726 Position: Social Marketing Specialist 726 Qualifications/Skills 727 Preparing for the Interview 727 Possible First Interview Questions 727 11.5 Case Study: eBay: Refocusing on Its Roots and Embracing Recommerce 11.6 Review 733 Key Concepts 733 Questions 734 Projects 735 References 735 нс B2B E-COMMERCE 738 Learning Objectives 738 Alibaba: China’s E-commerce King Splits Up 739 12.1 An Overview ofB2B E-commerce 743 Some Basic Definitions 745 The Evolution of B2B E-commerce 745 The Growth of B2B E-commerce 747 Potential Benefits and Challenges of B2B E-commerce 72.2 The Procurement Process and Supply Chains 749 749 729
Contents Insight on Society: Supply Chains Hit the Headlines 750 Steps in the Procurement Process 752 Types of Procurement 752 Multi-Tier Supply Chains 753 Visibility and Other Concepts in Supply Chain Management 754 The Role of Existing Legacy Computer Systems and Enterprise Systems in Supply Chains 12.3 Trends in Supply Chain Management and Collaborative Commerce 755 Supply Chain Simplification and Just-in-Time and Lean Production 756 Supply Chain Black Swans: Adaptive Supply Chains 757 Accountable Supply Chains: Labor Standards 758 Sustainable Supply Chains 758 Mobile B2B 759 B2B in the Cloud 760 Supply Chain Management Systems 761 Blockchain, the Internet of Things, and Supply Chain Management 763 Insight on Technology: Blockchain Improves the Food Supply Industry 765 Collaborative Commerce 767 Social Networks and B2B: The Extended Social Enterprise B2B Marketing 769 769 12.4 B2B E-commerce Marketplaces: The Selling Side ofB2B Characteristics of B2B E-commerce Marketplaces 771 Types of B2B E-commerce Marketplaces 771 12.5 Private B2B Networks 779 Objectives of Private B2B Networks 780 Private B2B Networks and Collaborative Commerce 781 Insight on Business: Collaborative Commerce at Carrefour UAE Implementation Barriers 784 770 782 12.6 Careers in E-commerce 785 The Company 785 Position: Junior Supply Chain Analyst 785 Qualifications/Skills 786 How to Prepare for the Interview 786 Possible First Interview Questions 786 12.7 Case Study: Elemica: Cooperation, Collaboration, and Community 12.8 Review 793 Key Concepts 793 Questions 795 Projects 796 References 797 Index 799
788 I 19 755 |
| adam_txt |
E-commerce: business, technology, society, presents the most up-to-date and comprehensive overview of the subject available to students today. In every edition, Laudon and Traver present a realistic view of and a critical perspective on the world of e-commerce, one that encompasses both familiar brands and exciting new startups, as well as topics that have made headlines around the globe. Updated to include the very latest business and marketing intelligence, E-commerce offers the strong conceptual framework necessary to engage with this everchanging field. E-commerce 2023-2024 continues to focus on the key topics of today, from privacy and government surveillance to cybercrime, fintech, social-local-mobile marketing, intellectual property, and many more. This edition explores the continuing impact of the Covid֊ 19 pandemic on e-commerce as well as introduces a new focus on the impact of environmental, social, and governance (ESG) movements and sustainability movements like recommerce and the circular economy. All data and figures have been updated to reflect the latest available information. This eighteenth edition includes the following features to build a student’s cognitive ability and analytical skills: • NEW and UPDATED—Chapter-opening cases introduce the key objectives of the chapter, and extensive chapter-closing cases demonstrate how concepts apply to problems and scenarios in actual e-commerce businesses. These cases feature companies that students encounter every day—Amazon, Google, Twitter, TikTok, eBay—as well as exciting startups such as Scratch and Canva. •
NEW and UPDATED—Three real-world Insight on. cases in each chapter take an in-depth look at the three major driving forces of e-commerce—business strategy, technological innovation, and social and legal issues—and how they relate to the topics discussed. • The Careers in E-commerce section at the end of every chapter examines a job posting for an entry-level position, offers advice on applying for it, and shows students how the concepts discussed in the chapter can help answer interview questions. |
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| edition | Eighteenth edition, global edition |
| format | Book |
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| id | DE-604.BV048913541 |
| illustrated | Illustrated |
| index_date | 2024-07-03T21:54:00Z |
| indexdate | 2024-12-28T04:08:59Z |
| institution | BVB |
| isbn | 1292449721 9781292449722 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034177706 |
| oclc_num | 1378501498 |
| open_access_boolean | |
| owner | DE-M347 DE-384 DE-1050 DE-N2 DE-898 DE-BY-UBR DE-862 DE-BY-FWS DE-473 DE-BY-UBG |
| owner_facet | DE-M347 DE-384 DE-1050 DE-N2 DE-898 DE-BY-UBR DE-862 DE-BY-FWS DE-473 DE-BY-UBG |
| physical | 832 Seiten Illustrationen, Diagramme |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | Pearson education limited |
| record_format | marc |
| spellingShingle | Laudon, Kenneth C. 1944- Traver, Carol Guercio E-commerce business, technology, society Online-Marketing (DE-588)7706419-7 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| subject_GND | (DE-588)7706419-7 (DE-588)4592128-3 |
| title | E-commerce business, technology, society |
| title_alt | E-commerce 2023-2024 |
| title_auth | E-commerce business, technology, society |
| title_exact_search | E-commerce business, technology, society |
| title_exact_search_txtP | E-commerce business, technology, society |
| title_full | E-commerce business, technology, society Kenneth C. Laudon (New York University), Carol Guercio Traver (Azimuth Interactive, Inc.) |
| title_fullStr | E-commerce business, technology, society Kenneth C. Laudon (New York University), Carol Guercio Traver (Azimuth Interactive, Inc.) |
| title_full_unstemmed | E-commerce business, technology, society Kenneth C. Laudon (New York University), Carol Guercio Traver (Azimuth Interactive, Inc.) |
| title_short | E-commerce |
| title_sort | e commerce business technology society |
| title_sub | business, technology, society |
| topic | Online-Marketing (DE-588)7706419-7 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| topic_facet | Online-Marketing Electronic Commerce |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034177706&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034177706&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT laudonkennethc ecommercebusinesstechnologysociety AT travercarolguercio ecommercebusinesstechnologysociety AT laudonkennethc ecommerce20232024 AT travercarolguercio ecommerce20232024 |
Inhaltsverzeichnis
THWS Schweinfurt Zentralbibliothek Lesesaal
| Signatur: |
2000 QR 760 L372(18) |
|---|---|
| Exemplar 1 | ausleihbar Verfügbar Bestellen |