Principles and practice of marketing:
Gespeichert in:
Hauptverfasser: | , |
---|---|
Format: | Buch |
Sprache: | English |
Veröffentlicht: |
Maidenhead
McGraw-Hill
[2024]
|
Ausgabe: | Tenth edition |
Schlagworte: | |
Beschreibung: | xxviii, 907 Seiten Illustrationen, Diagramme |
ISBN: | 9781526849533 |
Internformat
MARC
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035 | |a (OCoLC)1374204788 | ||
035 | |a (DE-599)BVBBV048905112 | ||
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245 | 1 | 0 | |a Principles and practice of marketing |c David Jobber and Fiona Ellis-Chadwick |
250 | |a Tenth edition | ||
264 | 1 | |a Maidenhead |b McGraw-Hill |c [2024] | |
264 | 4 | |c © 2024 | |
300 | |a xxviii, 907 Seiten |b Illustrationen, Diagramme | ||
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Datensatz im Suchindex
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author | Jobber, David 1947- Ellis-Chadwick, Fiona |
author_GND | (DE-588)170348350 (DE-588)1026503094 |
author_facet | Jobber, David 1947- Ellis-Chadwick, Fiona |
author_role | aut aut |
author_sort | Jobber, David 1947- |
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building | Verbundindex |
bvnumber | BV048905112 |
classification_rvk | QP 600 |
ctrlnum | (OCoLC)1374204788 (DE-599)BVBBV048905112 |
discipline | Wirtschaftswissenschaften |
discipline_str_mv | Wirtschaftswissenschaften |
edition | Tenth edition |
format | Book |
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genre_facet | Lehrbuch |
id | DE-604.BV048905112 |
illustrated | Illustrated |
index_date | 2024-07-03T21:52:01Z |
indexdate | 2024-10-08T10:01:10Z |
institution | BVB |
isbn | 9781526849533 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034169405 |
oclc_num | 1374204788 |
open_access_boolean | |
owner | DE-1050 DE-706 DE-861 DE-N2 DE-898 DE-BY-UBR |
owner_facet | DE-1050 DE-706 DE-861 DE-N2 DE-898 DE-BY-UBR |
physical | xxviii, 907 Seiten Illustrationen, Diagramme |
publishDate | 2024 |
publishDateSearch | 2024 |
publishDateSort | 2024 |
publisher | McGraw-Hill |
record_format | marc |
spelling | Jobber, David 1947- Verfasser (DE-588)170348350 aut Principles and practice of marketing David Jobber and Fiona Ellis-Chadwick Tenth edition Maidenhead McGraw-Hill [2024] © 2024 xxviii, 907 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketing / (DE-627)091376297 / (DE-STW)12766-3 Marketingmanagement / (DE-627)091376319 / (DE-STW)12770-5 (DE-588)4123623-3 Lehrbuch gnd-content Marketing (DE-588)4037589-4 s Marketingmanagement (DE-588)4168907-0 s DE-604 Ellis-Chadwick, Fiona Verfasser (DE-588)1026503094 aut Erscheint auch als Online-Ausgabe 978-1-5268-4724-9 |
spellingShingle | Jobber, David 1947- Ellis-Chadwick, Fiona Principles and practice of marketing Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd |
subject_GND | (DE-588)4037589-4 (DE-588)4168907-0 (DE-588)4123623-3 |
title | Principles and practice of marketing |
title_auth | Principles and practice of marketing |
title_exact_search | Principles and practice of marketing |
title_exact_search_txtP | Principles and practice of marketing |
title_full | Principles and practice of marketing David Jobber and Fiona Ellis-Chadwick |
title_fullStr | Principles and practice of marketing David Jobber and Fiona Ellis-Chadwick |
title_full_unstemmed | Principles and practice of marketing David Jobber and Fiona Ellis-Chadwick |
title_short | Principles and practice of marketing |
title_sort | principles and practice of marketing |
topic | Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd |
topic_facet | Marketing Marketingmanagement Lehrbuch |
work_keys_str_mv | AT jobberdavid principlesandpracticeofmarketing AT ellischadwickfiona principlesandpracticeofmarketing |