Content to commerce: engaging consumers across paid, owned and earned channels
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XLVI, 242 S. Illustrationen 24 cm |
| ISBN: | 9781118480182 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV048904734 | ||
| 003 | DE-604 | ||
| 005 | 20230815 | ||
| 007 | t | ||
| 008 | 230419s2013 xxua||| |||| 00||| eng d | ||
| 010 | |a 013001304 | ||
| 020 | |a 9781118480182 |9 978-1-118-48018-2 | ||
| 035 | |a (OCoLC)931005699 | ||
| 035 | |a (DE-599)BVBBV048904734 | ||
| 040 | |a DE-604 |b ger |e rda | ||
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| 044 | |a xxu |c US | ||
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| 100 | 1 | |a Savar, Avi 1973- |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Content to commerce |b engaging consumers across paid, owned and earned channels |c Avi Savar |
| 264 | 3 | |c 2013 | |
| 300 | |a XLVI, 242 S. |b Illustrationen |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Social marketing | |
| 650 | 4 | |a Internet marketing | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-034169037 | ||
Datensatz im Suchindex
| _version_ | 1804185071474704384 |
|---|---|
| adam_txt | |
| any_adam_object | |
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| author | Savar, Avi 1973- |
| author_facet | Savar, Avi 1973- |
| author_role | aut |
| author_sort | Savar, Avi 1973- |
| author_variant | a - s a- a-s |
| building | Verbundindex |
| bvnumber | BV048904734 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5414 |
| callnumber-raw | HF5414 |
| callnumber-search | HF5414 |
| callnumber-sort | HF 45414 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 650 |
| ctrlnum | (OCoLC)931005699 (DE-599)BVBBV048904734 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV048904734 |
| illustrated | Illustrated |
| index_date | 2024-07-03T21:51:53Z |
| indexdate | 2024-07-10T09:49:24Z |
| institution | BVB |
| isbn | 9781118480182 |
| language | English |
| lccn | 013001304 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034169037 |
| oclc_num | 931005699 |
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| owner | DE-1102 |
| owner_facet | DE-1102 |
| physical | XLVI, 242 S. Illustrationen 24 cm |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
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| spelling | Savar, Avi 1973- Verfasser aut Content to commerce engaging consumers across paid, owned and earned channels Avi Savar 2013 XLVI, 242 S. Illustrationen 24 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Social marketing Internet marketing |
| spellingShingle | Savar, Avi 1973- Content to commerce engaging consumers across paid, owned and earned channels Social marketing Internet marketing |
| title | Content to commerce engaging consumers across paid, owned and earned channels |
| title_auth | Content to commerce engaging consumers across paid, owned and earned channels |
| title_exact_search | Content to commerce engaging consumers across paid, owned and earned channels |
| title_exact_search_txtP | Content to commerce engaging consumers across paid, owned and earned channels |
| title_full | Content to commerce engaging consumers across paid, owned and earned channels Avi Savar |
| title_fullStr | Content to commerce engaging consumers across paid, owned and earned channels Avi Savar |
| title_full_unstemmed | Content to commerce engaging consumers across paid, owned and earned channels Avi Savar |
| title_short | Content to commerce |
| title_sort | content to commerce engaging consumers across paid owned and earned channels |
| title_sub | engaging consumers across paid, owned and earned channels |
| topic | Social marketing Internet marketing |
| topic_facet | Social marketing Internet marketing |
| work_keys_str_mv | AT savaravi1973 contenttocommerceengagingconsumersacrosspaidownedandearnedchannels |