Sport marketing in a global environment: strategic perspectives
Challenges and opportunities of contemporary sport marketing: strategic perspectives / Ruth M. Crabtree and James J. Zhang -- Marketing strategies for reaching Iranian older adults: a social network based on physical activity promotion / Sara Keshkar and Zahra Mohammadi -- Fitness center marketing i...
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
Routledge
2022
|
| Schriftenreihe: | World association for sport management series
|
| Schlagworte: | |
| Online-Zugang: | UPA01 Volltext |
| Zusammenfassung: | Challenges and opportunities of contemporary sport marketing: strategic perspectives / Ruth M. Crabtree and James J. Zhang -- Marketing strategies for reaching Iranian older adults: a social network based on physical activity promotion / Sara Keshkar and Zahra Mohammadi -- Fitness center marketing in Thailand: antecedents and consequences of COVID-19 pandemic / Dittachai Chankuna and Nilmanee Sriboon -- Challenges in the marketing of intercollegiate athletics: perspectives of college football marketing directors / Jonathan J. Benedek and Paul M. Pedersen -- Analyzing minor league sport markets in the United States: proposing a marketing model / Bonnie Tiell and Danielle C. Foster -- Sustainable development of sport event tourism destinations: perspectives of the core stakeholders in China / Ruiying Shi and Tao Yang -- Marketing management in the football industry: guidelines, trends, and proposals / Ivan Furegato Moraes, Ary José Rocco Junior and Flávia da Cunha Bastos -- Sports marketing and social media strategies: a literature review and research agenda / Deniz Zeren, Ismail Erkan and Fulya Acikgoz -- Sports fans' defense of the tribal brand: exploring determinants across two continents / Jeremy J. Sierra, Harry A. Taute and Byung-Kwan Lee -- Development digital marketing plans through understanding use behavior of fitness apps in Portuguese fitness centers / Helena Ferreira-Barbosa, Jerónimo García-Fernández and Gabriel Cepeda-Carrión -- Sport development strategies and practices in Chinese small towns / Yan Wang, Jin-sheng Liu, Kyungyeol (Anthony) Kim and James J. Zhang -- Marketing strategies and practices of women's soccer in the United States: historical perspective / Chris Henderson, Becca Leopkey and James J. Zhang -- Significant influence of a major policy on strategic management and marketing: analyzing the effect of title IX on collegiate athletics / Joseph C. Kennedy, Andrew Kim and Lauren M. Johnson -- Athlete-brand relationships in the era of "cancel culture": insights, analyses, and strategic development / Rhiannon MacDonnell Mesler, Katharine Howie, Jessica Vredenburg and Jennifer Chernishenko -- Focusing on quality product: development and promotion of robust fitness programs through humanistic coach training / Hailiang Yu -- Resource mobilization for sport activities in Tanzanian secondary schools: -- Application of strategic internal marketing / Alfa Simwanza and Stephen Mabagala. |
| Beschreibung: | 1 Online-Ressource (292 Seiten) |
| ISBN: | 9781003270041 1003270042 9781000575477 1000575470 9781000575514 1000575519 |
| DOI: | 10.4324/9781003270041 |
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| discipline | Sport |
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| spelling | Sport marketing in a global environment strategic perspectives edited by Ruth M. Crabtree and James J. Zhang London Routledge 2022 1 Online-Ressource (292 Seiten) txt rdacontent c rdamedia cr rdacarrier World association for sport management series Challenges and opportunities of contemporary sport marketing: strategic perspectives / Ruth M. Crabtree and James J. Zhang -- Marketing strategies for reaching Iranian older adults: a social network based on physical activity promotion / Sara Keshkar and Zahra Mohammadi -- Fitness center marketing in Thailand: antecedents and consequences of COVID-19 pandemic / Dittachai Chankuna and Nilmanee Sriboon -- Challenges in the marketing of intercollegiate athletics: perspectives of college football marketing directors / Jonathan J. Benedek and Paul M. Pedersen -- Analyzing minor league sport markets in the United States: proposing a marketing model / Bonnie Tiell and Danielle C. Foster -- Sustainable development of sport event tourism destinations: perspectives of the core stakeholders in China / Ruiying Shi and Tao Yang -- Marketing management in the football industry: guidelines, trends, and proposals / Ivan Furegato Moraes, Ary José Rocco Junior and Flávia da Cunha Bastos -- Sports marketing and social media strategies: a literature review and research agenda / Deniz Zeren, Ismail Erkan and Fulya Acikgoz -- Sports fans' defense of the tribal brand: exploring determinants across two continents / Jeremy J. Sierra, Harry A. Taute and Byung-Kwan Lee -- Development digital marketing plans through understanding use behavior of fitness apps in Portuguese fitness centers / Helena Ferreira-Barbosa, Jerónimo García-Fernández and Gabriel Cepeda-Carrión -- Sport development strategies and practices in Chinese small towns / Yan Wang, Jin-sheng Liu, Kyungyeol (Anthony) Kim and James J. Zhang -- Marketing strategies and practices of women's soccer in the United States: historical perspective / Chris Henderson, Becca Leopkey and James J. Zhang -- Significant influence of a major policy on strategic management and marketing: analyzing the effect of title IX on collegiate athletics / Joseph C. Kennedy, Andrew Kim and Lauren M. Johnson -- Athlete-brand relationships in the era of "cancel culture": insights, analyses, and strategic development / Rhiannon MacDonnell Mesler, Katharine Howie, Jessica Vredenburg and Jennifer Chernishenko -- Focusing on quality product: development and promotion of robust fitness programs through humanistic coach training / Hailiang Yu -- Resource mobilization for sport activities in Tanzanian secondary schools: -- Application of strategic internal marketing / Alfa Simwanza and Stephen Mabagala. Sport (DE-588)4056366-2 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Sports / Cross-cultural studies / Marketing Sports / Cross-cultural studies / Economic aspects Sports and globalization / Cross-cultural studies (DE-588)4143413-4 Aufsatzsammlung gnd-content Sport (DE-588)4056366-2 s Marketing (DE-588)4037589-4 s DE-604 Crabtree, Ruth M. (DE-588)1271808013 edt Zhang, James J. (DE-588)118891054X edt Erscheint auch als Druck-Ausgabe, Hardcover 978-1-032-21794-9 Erscheint auch als Druck-Ausgabe, Paperback 978-1-032-21796-3 https://doi.org/10.4324/9781003270041 Verlag URL des Erstveröffentlichers Volltext |
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| title | Sport marketing in a global environment strategic perspectives |
| title_auth | Sport marketing in a global environment strategic perspectives |
| title_exact_search | Sport marketing in a global environment strategic perspectives |
| title_exact_search_txtP | Sport marketing in a global environment strategic perspectives |
| title_full | Sport marketing in a global environment strategic perspectives edited by Ruth M. Crabtree and James J. Zhang |
| title_fullStr | Sport marketing in a global environment strategic perspectives edited by Ruth M. Crabtree and James J. Zhang |
| title_full_unstemmed | Sport marketing in a global environment strategic perspectives edited by Ruth M. Crabtree and James J. Zhang |
| title_short | Sport marketing in a global environment |
| title_sort | sport marketing in a global environment strategic perspectives |
| title_sub | strategic perspectives |
| topic | Sport (DE-588)4056366-2 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Sport Marketing Aufsatzsammlung |
| url | https://doi.org/10.4324/9781003270041 |
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