Verfügbarkeit: Identity-Based Brand Management

Identity-Based Brand Management: Fundamentals—Strategy—Implementation—Controlling

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Bibliographische Detailangaben
Hauptverfasser:	Burmann, Christoph (VerfasserIn), Riley, Nicola-Maria (VerfasserIn), Halaszovich, Tilo (VerfasserIn), Schade, Michael (VerfasserIn), Klein, Kristina (VerfasserIn), Piehler, Rico (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Wiesbaden Springer Fachmedien Wiesbaden 2023 Wiesbaden Springer Gabler
Ausgabe:	2nd ed. 2023
Schlagworte:	Branding Branding (Marketing)
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Beschreibung:	1 Online-Ressource (XI, 314 p. 119 illus., 111 illus. in color. Textbook for German language market)
ISBN:	9783658401894
DOI:	10.1007/978-3-658-40189-4

Internformat

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Datensatz im Suchindex

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author	Burmann, Christoph Riley, Nicola-Maria Halaszovich, Tilo Schade, Michael Klein, Kristina Piehler, Rico
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discipline	Wirtschaftswissenschaften
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id	DE-604.BV048886532
illustrated	Not Illustrated
index_date	2024-07-03T21:47:16Z
indexdate	2024-08-01T11:00:14Z
institution	BVB
isbn	9783658401894
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-034151176
oclc_num	1376407717
open_access_boolean
owner	DE-1052 DE-860 DE-19 DE-BY-UBM DE-1028 DE-83 DE-858 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-1049 DE-473 DE-BY-UBG DE-29 DE-20 DE-862 DE-BY-FWS DE-92 DE-522 DE-706 DE-91 DE-BY-TUM DE-B768 DE-188 DE-523 DE-859 DE-1050 DE-863 DE-BY-FWS DE-1051 DE-824 DE-2070s DE-B1533 DE-573 DE-M347 DE-703 DE-1102 DE-739 DE-634 DE-526 DE-11
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physical	1 Online-Ressource (XI, 314 p. 119 illus., 111 illus. in color. Textbook for German language market)
psigel	ZDB-2-SWI ZDB-2-SWI_2023
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publisher	Springer Fachmedien Wiesbaden Springer Gabler
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spellingShingle	Burmann, Christoph Riley, Nicola-Maria Halaszovich, Tilo Schade, Michael Klein, Kristina Piehler, Rico Identity-Based Brand Management Fundamentals—Strategy—Implementation—Controlling Branding Branding (Marketing)
title	Identity-Based Brand Management Fundamentals—Strategy—Implementation—Controlling
title_auth	Identity-Based Brand Management Fundamentals—Strategy—Implementation—Controlling
title_exact_search	Identity-Based Brand Management Fundamentals—Strategy—Implementation—Controlling
title_exact_search_txtP	Identity-Based Brand Management Fundamentals—Strategy—Implementation—Controlling
title_full	Identity-Based Brand Management Fundamentals—Strategy—Implementation—Controlling by Christoph Burmann, Nicola-Maria Riley, Tilo Halaszovich, Michael Schade, Kristina Klein, Rico Piehler
title_fullStr	Identity-Based Brand Management Fundamentals—Strategy—Implementation—Controlling by Christoph Burmann, Nicola-Maria Riley, Tilo Halaszovich, Michael Schade, Kristina Klein, Rico Piehler
title_full_unstemmed	Identity-Based Brand Management Fundamentals—Strategy—Implementation—Controlling by Christoph Burmann, Nicola-Maria Riley, Tilo Halaszovich, Michael Schade, Kristina Klein, Rico Piehler
title_short	Identity-Based Brand Management
title_sort	identity based brand management fundamentals strategy implementation controlling
title_sub	Fundamentals—Strategy—Implementation—Controlling
topic	Branding Branding (Marketing)
topic_facet	Branding Branding (Marketing)
url	https://doi.org/10.1007/978-3-658-40189-4
work_keys_str_mv	AT burmannchristoph identitybasedbrandmanagementfundamentalsstrategyimplementationcontrolling AT rileynicolamaria identitybasedbrandmanagementfundamentalsstrategyimplementationcontrolling AT halaszovichtilo identitybasedbrandmanagementfundamentalsstrategyimplementationcontrolling AT schademichael identitybasedbrandmanagementfundamentalsstrategyimplementationcontrolling AT kleinkristina identitybasedbrandmanagementfundamentalsstrategyimplementationcontrolling AT piehlerrico identitybasedbrandmanagementfundamentalsstrategyimplementationcontrolling

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