Nostalgia marketing: rekindling the past to influence consumer choices
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cham
Springer Nature Switzerland
2023
Cham Palgrave Macmillan |
| Ausgabe: | 1st ed. 2023 |
| Schlagworte: | |
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| Beschreibung: | 1 Online-Ressource (xix, 156 Seiten) |
| ISBN: | 9783031209147 |
| DOI: | 10.1007/978-3-031-20914-7 |
Internformat
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| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-031-20914-7 |
| edition | 1st ed. 2023 |
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| id | DE-604.BV048886409 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T21:47:16Z |
| indexdate | 2024-08-05T08:44:09Z |
| institution | BVB |
| isbn | 9783031209147 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034151053 |
| oclc_num | 1376404375 |
| open_access_boolean | |
| owner | DE-573 DE-860 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-858 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-863 DE-BY-FWS DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-522 DE-M347 DE-1102 DE-706 DE-739 DE-634 DE-B170 DE-11 |
| owner_facet | DE-573 DE-860 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-858 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-863 DE-BY-FWS DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-522 DE-M347 DE-1102 DE-706 DE-739 DE-634 DE-B170 DE-11 |
| physical | 1 Online-Ressource (xix, 156 Seiten) |
| psigel | ZDB-2-BUM ZDB-30-PQE ZDB-2-BUM_2023 |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | Springer Nature Switzerland Palgrave Macmillan |
| record_format | marc |
| spellingShingle | Pichierri, Marco Nostalgia marketing rekindling the past to influence consumer choices Marketing Consumer Behavior Consumer behavior Marketing (DE-588)4037589-4 gnd Nostalgie (DE-588)4131814-6 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4131814-6 (DE-588)4062644-1 |
| title | Nostalgia marketing rekindling the past to influence consumer choices |
| title_auth | Nostalgia marketing rekindling the past to influence consumer choices |
| title_exact_search | Nostalgia marketing rekindling the past to influence consumer choices |
| title_exact_search_txtP | Nostalgia marketing rekindling the past to influence consumer choices |
| title_full | Nostalgia marketing rekindling the past to influence consumer choices by Marco Pichierri |
| title_fullStr | Nostalgia marketing rekindling the past to influence consumer choices by Marco Pichierri |
| title_full_unstemmed | Nostalgia marketing rekindling the past to influence consumer choices by Marco Pichierri |
| title_short | Nostalgia marketing |
| title_sort | nostalgia marketing rekindling the past to influence consumer choices |
| title_sub | rekindling the past to influence consumer choices |
| topic | Marketing Consumer Behavior Consumer behavior Marketing (DE-588)4037589-4 gnd Nostalgie (DE-588)4131814-6 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Marketing Consumer Behavior Consumer behavior Nostalgie Verbraucherverhalten |
| url | https://doi.org/10.1007/978-3-031-20914-7 |
| work_keys_str_mv | AT pichierrimarco nostalgiamarketingrekindlingthepasttoinfluenceconsumerchoices |