Jochims, B., & Allen, J. (2023). Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs: Proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA (1st ed. 2023.). Springer Nature Switzerland. https://doi.org/10.1007/978-3-031-24687-6
Chicago-Zitierstil (17. Ausg.)Jochims, Bruna, und Juliann Allen. Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs: Proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA. 1st ed. 2023. Cham: Springer Nature Switzerland, 2023. https://doi.org/10.1007/978-3-031-24687-6.
MLA-Zitierstil (9. Ausg.)Jochims, Bruna, und Juliann Allen. Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs: Proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA. 1st ed. 2023. Springer Nature Switzerland, 2023. https://doi.org/10.1007/978-3-031-24687-6.