Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs: Proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cham
Springer Nature Switzerland
2023
Cham Springer |
| Ausgabe: | 1st ed. 2023 |
| Schriftenreihe: | Developments in Marketing Science: Proceedings of the Academy of Marketing Science
|
| Schlagworte: | |
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| Beschreibung: | 1 Online-Ressource (XLI, 404 p. 8 illus) |
| ISBN: | 9783031246876 |
| ISSN: | 2363-6173 |
| DOI: | 10.1007/978-3-031-24687-6 |
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Datensatz im Suchindex
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| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-031-24687-6 |
| edition | 1st ed. 2023 |
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| id | DE-604.BV048885880 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T21:47:15Z |
| indexdate | 2024-12-28T04:01:35Z |
| institution | BVB |
| isbn | 9783031246876 |
| issn | 2363-6173 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034150524 |
| oclc_num | 1376404466 |
| open_access_boolean | |
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| physical | 1 Online-Ressource (XLI, 404 p. 8 illus) |
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| publishDate | 2023 |
| publishDateSearch | 2023 |
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| publisher | Springer Nature Switzerland Springer |
| record_format | marc |
| series2 | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
| spellingShingle | Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs Proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA Customer Relationship Management Customer Satisfaction Business Strategy and Leadership Customer relations—Management Consumer satisfaction Strategic planning Leadership |
| title | Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs Proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA |
| title_auth | Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs Proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA |
| title_exact_search | Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs Proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA |
| title_exact_search_txtP | Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs Proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA |
| title_full | Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs Proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA edited by Bruna Jochims, Juliann Allen |
| title_fullStr | Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs Proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA edited by Bruna Jochims, Juliann Allen |
| title_full_unstemmed | Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs Proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA edited by Bruna Jochims, Juliann Allen |
| title_short | Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs |
| title_sort | optimistic marketing in challenging times serving ever shifting customer needs proceedings of the 2022 ams annual conference may 25 27 monterey ca usa |
| title_sub | Proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA |
| topic | Customer Relationship Management Customer Satisfaction Business Strategy and Leadership Customer relations—Management Consumer satisfaction Strategic planning Leadership |
| topic_facet | Customer Relationship Management Customer Satisfaction Business Strategy and Leadership Customer relations—Management Consumer satisfaction Strategic planning Leadership |
| url | https://doi.org/10.1007/978-3-031-24687-6 |
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