Reputation analytics: public opinion for companies
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chicago ; London
The University of Chicago Press
2023
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | xxi, 500 Seiten Diagramme |
| ISBN: | 9780226029627 |
Internformat
MARC
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Datensatz im Suchindex
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| adam_text | Contents Preface xi I CHAPTER I Overview PART I Reputation and Public Opinion CHAPTER 2 Principles of Public Opinion PART II Perception, Attitudes, and Behavior CHAPTER 3 Evaluations, Attitudes, and the Role of Values 43 CHAPTER 4 Affective Primacy and Dual-Process Theories of Cognition 101 CHAPTER 5 Beliefs: Risk, Trust, and Apologies CHAPTER 6 Open Questions and Future Directions PART III Salience and Attention CHAPTER 7 Framing CHAPTER 8 Models of the Media: Bias and Influence CHAPTER 9 Social Media—Social Networks CHAPTER 10 Media Influence: An Assessment 233 7 111 151 157 218 184
CONTENTS X PART IV Stakeholders and Strategies: Firms, Activists, and Corporate Campaigns CHAPTER II The Rise of Strategic Activism CHAPTER 12 The Boycott Game CHAPTER ІЗ The Logic of Campaigns CHAPTER 14 The Strategic Interaction between Activists and Firms 286 PART V Beyond Surveys: Measurement and Metrics CHAPTER 15 Surveys and Their Limitations CHAPTER l6 Measuring Opinion CHAPTER 17 Agendas, Topics, and Issues CHAPTER l8 Frames 326 CHAPTER 19 Text-Analytic Methods: Promise and Pitfalls PART VI Conclusion: Toward a Reputation Management Capability CHAPTER 20 The Right Mindset: Corporate Reputation as Public Opinion 359 CHAPTER 21 Developing a Reputation Management System 365 Acknowledgments 377 Notes 379 Bibliography 413 Index 493 237 242 263 291 297 316 352
|
| adam_txt |
Contents Preface xi I CHAPTER I Overview PART I Reputation and Public Opinion CHAPTER 2 Principles of Public Opinion PART II Perception, Attitudes, and Behavior CHAPTER 3 Evaluations, Attitudes, and the Role of Values 43 CHAPTER 4 Affective Primacy and Dual-Process Theories of Cognition 101 CHAPTER 5 Beliefs: Risk, Trust, and Apologies CHAPTER 6 Open Questions and Future Directions PART III Salience and Attention CHAPTER 7 Framing CHAPTER 8 Models of the Media: Bias and Influence CHAPTER 9 Social Media—Social Networks CHAPTER 10 Media Influence: An Assessment 233 7 111 151 157 218 184
CONTENTS X PART IV Stakeholders and Strategies: Firms, Activists, and Corporate Campaigns CHAPTER II The Rise of Strategic Activism CHAPTER 12 The Boycott Game CHAPTER ІЗ The Logic of Campaigns CHAPTER 14 The Strategic Interaction between Activists and Firms 286 PART V Beyond Surveys: Measurement and Metrics CHAPTER 15 Surveys and Their Limitations CHAPTER l6 Measuring Opinion CHAPTER 17 Agendas, Topics, and Issues CHAPTER l8 Frames 326 CHAPTER 19 Text-Analytic Methods: Promise and Pitfalls PART VI Conclusion: Toward a Reputation Management Capability CHAPTER 20 The Right Mindset: Corporate Reputation as Public Opinion 359 CHAPTER 21 Developing a Reputation Management System 365 Acknowledgments 377 Notes 379 Bibliography 413 Index 493 237 242 263 291 297 316 352 |
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| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
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| index_date | 2024-07-03T21:44:46Z |
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| spelling | Diermeier, Daniel 1965- Verfasser (DE-588)17146494X aut Reputation analytics public opinion for companies Daniel Diermeier Chicago ; London The University of Chicago Press 2023 xxi, 500 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Öffentliche Meinung (DE-588)4043152-6 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Imagepflege (DE-588)4161289-9 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Unternehmen (DE-588)4061963-1 s Öffentliche Meinung (DE-588)4043152-6 s Imagepflege (DE-588)4161289-9 s Öffentlichkeitsarbeit (DE-588)4043188-5 s Management (DE-588)4037278-9 s b DE-604 Erscheint auch als Online-Ausgabe 978-0-226-02976-4 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034139811&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Diermeier, Daniel 1965- Reputation analytics public opinion for companies Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Öffentliche Meinung (DE-588)4043152-6 gnd Unternehmen (DE-588)4061963-1 gnd Imagepflege (DE-588)4161289-9 gnd Management (DE-588)4037278-9 gnd |
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| title | Reputation analytics public opinion for companies |
| title_auth | Reputation analytics public opinion for companies |
| title_exact_search | Reputation analytics public opinion for companies |
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| title_full | Reputation analytics public opinion for companies Daniel Diermeier |
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| title_full_unstemmed | Reputation analytics public opinion for companies Daniel Diermeier |
| title_short | Reputation analytics |
| title_sort | reputation analytics public opinion for companies |
| title_sub | public opinion for companies |
| topic | Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Öffentliche Meinung (DE-588)4043152-6 gnd Unternehmen (DE-588)4061963-1 gnd Imagepflege (DE-588)4161289-9 gnd Management (DE-588)4037278-9 gnd |
| topic_facet | Öffentlichkeitsarbeit Öffentliche Meinung Unternehmen Imagepflege Management |
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