In the Kingdom of Shoes: Bata, Zlín, Globalization, 1894-1945
One of the world's largest sellers of footwear, the Bata Company of Zlín, Moravia has a remarkable history that touches on crucial aspects of what made the world modern. In the twilight of the Habsburg Empire, the company Americanized its production model while also trying to Americanize its wo...
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Buch |
| Sprache: | English |
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Toronto
University of Toronto Press
2021
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| Schlagworte: | |
| Zusammenfassung: | One of the world's largest sellers of footwear, the Bata Company of Zlín, Moravia has a remarkable history that touches on crucial aspects of what made the world modern. In the twilight of the Habsburg Empire, the company Americanized its production model while also trying to Americanize its workforce. It promised a technocratic form of governance in the chaos of postwar Czechoslovakia, and during the Roaring Twenties, it became synonymous with rationalization across Europe and thus a flashpoint for a continent-wide debate. While other companies contracted in response to the Great Depression, Bata did the opposite, becoming the first shoe company to unlock the potential of globalization. As Bata expanded worldwide, it became an example of corporate national indifference, where company personnel were trained to be able to slip into and out of national identifications with ease. Such indifference, however, was seriously challenged by the geopolitical crisis of the 1930s, and by the cusp of the Second World War, Bata management had turned nationalist, even fascist. In the Kingdom of Shoes unravels the way the Bata project swept away tradition and enmeshed the lives of thousands of people around the world in the industrial production of shoes. Using a rich array of archival materials from two continents, the book answers how Bata's rise to the world's largest producer of shoes challenged the nation-state, democracy, and Americanization |
| Beschreibung: | 288 Seiten Illustrationen |
| ISBN: | 9781487524449 |
Internformat
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| 520 | |a One of the world's largest sellers of footwear, the Bata Company of Zlín, Moravia has a remarkable history that touches on crucial aspects of what made the world modern. In the twilight of the Habsburg Empire, the company Americanized its production model while also trying to Americanize its workforce. It promised a technocratic form of governance in the chaos of postwar Czechoslovakia, and during the Roaring Twenties, it became synonymous with rationalization across Europe and thus a flashpoint for a continent-wide debate. While other companies contracted in response to the Great Depression, Bata did the opposite, becoming the first shoe company to unlock the potential of globalization. As Bata expanded worldwide, it became an example of corporate national indifference, where company personnel were trained to be able to slip into and out of national identifications with ease. Such indifference, however, was seriously challenged by the geopolitical crisis of the 1930s, and by the cusp of the Second World War, Bata management had turned nationalist, even fascist. In the Kingdom of Shoes unravels the way the Bata project swept away tradition and enmeshed the lives of thousands of people around the world in the industrial production of shoes. Using a rich array of archival materials from two continents, the book answers how Bata's rise to the world's largest producer of shoes challenged the nation-state, democracy, and Americanization | ||
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Datensatz im Suchindex
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| author | Doleshal, Zachary Austin |
| author_GND | (DE-588)1264939701 |
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| dewey-full | 338.4/768530943725 |
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| dewey-search | 338.4/768530943725 |
| dewey-sort | 3338.4 12768530943725 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| era | Geschichte 1894-1945 gnd |
| era_facet | Geschichte 1894-1945 |
| format | Book |
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| spelling | Doleshal, Zachary Austin Verfasser (DE-588)1264939701 aut In the Kingdom of Shoes Bata, Zlín, Globalization, 1894-1945 Zachary Austin Doleshal Toronto University of Toronto Press 2021 © 2021 288 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier One of the world's largest sellers of footwear, the Bata Company of Zlín, Moravia has a remarkable history that touches on crucial aspects of what made the world modern. In the twilight of the Habsburg Empire, the company Americanized its production model while also trying to Americanize its workforce. It promised a technocratic form of governance in the chaos of postwar Czechoslovakia, and during the Roaring Twenties, it became synonymous with rationalization across Europe and thus a flashpoint for a continent-wide debate. While other companies contracted in response to the Great Depression, Bata did the opposite, becoming the first shoe company to unlock the potential of globalization. As Bata expanded worldwide, it became an example of corporate national indifference, where company personnel were trained to be able to slip into and out of national identifications with ease. Such indifference, however, was seriously challenged by the geopolitical crisis of the 1930s, and by the cusp of the Second World War, Bata management had turned nationalist, even fascist. In the Kingdom of Shoes unravels the way the Bata project swept away tradition and enmeshed the lives of thousands of people around the world in the industrial production of shoes. Using a rich array of archival materials from two continents, the book answers how Bata's rise to the world's largest producer of shoes challenged the nation-state, democracy, and Americanization Bat'a AG (DE-588)4630248-7 gnd rswk-swf T. & A. Bat'a Schuh- und Lederfabriken (DE-588)5520817-4 gnd rswk-swf Geschichte 1894-1945 gnd rswk-swf HISTORY / Europe / General bisacsh Company towns Czech Republic Zlín History 20th century Corporate culture Czech Republic Zlín History 20th century Footwear industry Czech Republic Zlín History 20th century Labor and globalization Czech Republic History 20th century World War, 1939-1945 Czechoslovakia Zlín (DE-588)4269986-1 gnd rswk-swf Zlín (DE-588)4269986-1 g T. & A. Bat'a Schuh- und Lederfabriken (DE-588)5520817-4 b Bat'a AG (DE-588)4630248-7 b Geschichte 1894-1945 z DE-604 Erscheint auch als Online-Ausgabe 978-1-4875-3446-2 |
| spellingShingle | Doleshal, Zachary Austin In the Kingdom of Shoes Bata, Zlín, Globalization, 1894-1945 Bat'a AG (DE-588)4630248-7 gnd T. & A. Bat'a Schuh- und Lederfabriken (DE-588)5520817-4 gnd HISTORY / Europe / General bisacsh Company towns Czech Republic Zlín History 20th century Corporate culture Czech Republic Zlín History 20th century Footwear industry Czech Republic Zlín History 20th century Labor and globalization Czech Republic History 20th century World War, 1939-1945 Czechoslovakia |
| subject_GND | (DE-588)4630248-7 (DE-588)5520817-4 (DE-588)4269986-1 |
| title | In the Kingdom of Shoes Bata, Zlín, Globalization, 1894-1945 |
| title_auth | In the Kingdom of Shoes Bata, Zlín, Globalization, 1894-1945 |
| title_exact_search | In the Kingdom of Shoes Bata, Zlín, Globalization, 1894-1945 |
| title_exact_search_txtP | In the Kingdom of Shoes Bata, Zlín, Globalization, 1894-1945 |
| title_full | In the Kingdom of Shoes Bata, Zlín, Globalization, 1894-1945 Zachary Austin Doleshal |
| title_fullStr | In the Kingdom of Shoes Bata, Zlín, Globalization, 1894-1945 Zachary Austin Doleshal |
| title_full_unstemmed | In the Kingdom of Shoes Bata, Zlín, Globalization, 1894-1945 Zachary Austin Doleshal |
| title_short | In the Kingdom of Shoes |
| title_sort | in the kingdom of shoes bata zlin globalization 1894 1945 |
| title_sub | Bata, Zlín, Globalization, 1894-1945 |
| topic | Bat'a AG (DE-588)4630248-7 gnd T. & A. Bat'a Schuh- und Lederfabriken (DE-588)5520817-4 gnd HISTORY / Europe / General bisacsh Company towns Czech Republic Zlín History 20th century Corporate culture Czech Republic Zlín History 20th century Footwear industry Czech Republic Zlín History 20th century Labor and globalization Czech Republic History 20th century World War, 1939-1945 Czechoslovakia |
| topic_facet | Bat'a AG T. & A. Bat'a Schuh- und Lederfabriken HISTORY / Europe / General Company towns Czech Republic Zlín History 20th century Corporate culture Czech Republic Zlín History 20th century Footwear industry Czech Republic Zlín History 20th century Labor and globalization Czech Republic History 20th century World War, 1939-1945 Czechoslovakia Zlín |
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