Corporate social responsibility and marketing ethics: the effects of value-based marketing on consumer behaviour
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Routledge
2023
|
| Schriftenreihe: | Routledge studies in marketing
|
| Schlagworte: | |
| Online-Zugang: | UBR01 Volltext |
| Beschreibung: | 1 Online-Ressource (x, 225 Seiten) Illustrationen, Diagramme |
| ISBN: | 9781003317364 |
| DOI: | 10.4324/9781003317364 |
Internformat
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| 653 | 0 | |a Social responsibility of business | |
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| 653 | 0 | |a Consumer behavior | |
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| 653 | 0 | |a BUSINESS & ECONOMICS / Business Ethics | |
| 653 | 0 | |a BUSINESS & ECONOMICS / Consumer Behavior | |
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Datensatz im Suchindex
| _version_ | 1804185000170487808 |
|---|---|
| adam_txt | |
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| author | Howaniec, Honorata |
| author_facet | Howaniec, Honorata |
| author_role | aut |
| author_sort | Howaniec, Honorata |
| author_variant | h h hh |
| building | Verbundindex |
| bvnumber | BV048866737 |
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| ctrlnum | (OCoLC)1374567983 (DE-599)BVBBV048866737 |
| dewey-full | 174/.4 |
| dewey-hundreds | 100 - Philosophy & psychology |
| dewey-ones | 174 - Occupational ethics |
| dewey-raw | 174/.4 |
| dewey-search | 174/.4 |
| dewey-sort | 3174 14 |
| dewey-tens | 170 - Ethics (Moral philosophy) |
| discipline | Philosophie Wirtschaftswissenschaften |
| discipline_str_mv | Philosophie Wirtschaftswissenschaften |
| doi_str_mv | 10.4324/9781003317364 |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T21:43:21Z |
| indexdate | 2024-07-10T09:48:16Z |
| institution | BVB |
| isbn | 9781003317364 |
| language | English |
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| physical | 1 Online-Ressource (x, 225 Seiten) Illustrationen, Diagramme |
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| publishDate | 2023 |
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| publisher | Routledge |
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| series2 | Routledge studies in marketing |
| spelling | Howaniec, Honorata Verfasser aut Corporate social responsibility and marketing ethics the effects of value-based marketing on consumer behaviour Honorata Howaniec London ; New York Routledge 2023 1 Online-Ressource (x, 225 Seiten) Illustrationen, Diagramme txt rdacontent c rdamedia cr rdacarrier Routledge studies in marketing Marketing (DE-588)4037589-4 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Kaufentscheidung (DE-588)4073328-2 gnd rswk-swf Markentreue (DE-588)4168905-7 gnd rswk-swf Wirtschaftsethik (DE-588)4066439-9 gnd rswk-swf Corporate Social Responsibility (DE-588)7697760-2 gnd rswk-swf Social responsibility of business Marketing / Moral and ethical aspects Consumer behavior BUSINESS & ECONOMICS / General BUSINESS & ECONOMICS / Business Ethics BUSINESS & ECONOMICS / Consumer Behavior Corporate Social Responsibility (DE-588)7697760-2 s Marketing (DE-588)4037589-4 s Wirtschaftsethik (DE-588)4066439-9 s Verbraucherverhalten (DE-588)4062644-1 s Kaufentscheidung (DE-588)4073328-2 s Markentreue (DE-588)4168905-7 s DE-604 Erscheint auch als Druck-Ausgabe, Hardcover 978-1-03-232922-2 (DE-604)BV048860697 Erscheint auch als Druck-Ausgabe, Paperback 978-1-032-32923-9 https://doi.org/10.4324/9781003317364 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Howaniec, Honorata Corporate social responsibility and marketing ethics the effects of value-based marketing on consumer behaviour Marketing (DE-588)4037589-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Kaufentscheidung (DE-588)4073328-2 gnd Markentreue (DE-588)4168905-7 gnd Wirtschaftsethik (DE-588)4066439-9 gnd Corporate Social Responsibility (DE-588)7697760-2 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4062644-1 (DE-588)4073328-2 (DE-588)4168905-7 (DE-588)4066439-9 (DE-588)7697760-2 |
| title | Corporate social responsibility and marketing ethics the effects of value-based marketing on consumer behaviour |
| title_auth | Corporate social responsibility and marketing ethics the effects of value-based marketing on consumer behaviour |
| title_exact_search | Corporate social responsibility and marketing ethics the effects of value-based marketing on consumer behaviour |
| title_exact_search_txtP | Corporate social responsibility and marketing ethics the effects of value-based marketing on consumer behaviour |
| title_full | Corporate social responsibility and marketing ethics the effects of value-based marketing on consumer behaviour Honorata Howaniec |
| title_fullStr | Corporate social responsibility and marketing ethics the effects of value-based marketing on consumer behaviour Honorata Howaniec |
| title_full_unstemmed | Corporate social responsibility and marketing ethics the effects of value-based marketing on consumer behaviour Honorata Howaniec |
| title_short | Corporate social responsibility and marketing ethics |
| title_sort | corporate social responsibility and marketing ethics the effects of value based marketing on consumer behaviour |
| title_sub | the effects of value-based marketing on consumer behaviour |
| topic | Marketing (DE-588)4037589-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Kaufentscheidung (DE-588)4073328-2 gnd Markentreue (DE-588)4168905-7 gnd Wirtschaftsethik (DE-588)4066439-9 gnd Corporate Social Responsibility (DE-588)7697760-2 gnd |
| topic_facet | Marketing Verbraucherverhalten Kaufentscheidung Markentreue Wirtschaftsethik Corporate Social Responsibility |
| url | https://doi.org/10.4324/9781003317364 |
| work_keys_str_mv | AT howaniechonorata corporatesocialresponsibilityandmarketingethicstheeffectsofvaluebasedmarketingonconsumerbehaviour |