Marketing and the customer value chain: integrating marketing and supply chain management
Marketing and supply chain management have a symbiotic relationship within any enterprise, and together they are vital for a company's viability and success. This book offers a systemic approach to the integration of marketing and supply chain management. It examines the strategic connections a...
Gespeichert in:
| Hauptverfasser: | , , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Routledge
2022
|
| Schlagworte: | |
| Online-Zugang: | FWS01 FWS02 |
| Zusammenfassung: | Marketing and supply chain management have a symbiotic relationship within any enterprise, and together they are vital for a company's viability and success. This book offers a systemic approach to the integration of marketing and supply chain management. It examines the strategic connections and disconnections between supply chain and operations management and marketing by focusing on the factors that constitute the extended marketing mix, including product, price, promotion, people, and processes. Key aspects of supply chain management are discussed in detail, including material handling, unit load, handling systems, and equipment, as well as warehousing and transportation, design, and packaging. The book then goes on to explore the marketing functions of intangible products (services), followed by a focus on B2B markets. Throughout, there is a strong emphasis on the optimization and maximization of the value chain through the development of a systems approach with a market-orientation. Pedagogy that translates theory to practice is embedded throughout, including theoretical mini-cases, chapter-by-chapter objectives, and summaries. Marketing and the Customer Value Chain will help advanced undergraduate and postgraduate students appreciate how front-end marketing can interface with the back-end operations of supply chain management. |
| Beschreibung: | Literaturverzeichnis Seite [309] - 329 |
| Beschreibung: | 1 Online-Ressource (350 Seiten) Illustrationen, Diagramme |
| ISBN: | 9780429684883 |
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| 520 | |a Marketing and supply chain management have a symbiotic relationship within any enterprise, and together they are vital for a company's viability and success. This book offers a systemic approach to the integration of marketing and supply chain management. It examines the strategic connections and disconnections between supply chain and operations management and marketing by focusing on the factors that constitute the extended marketing mix, including product, price, promotion, people, and processes. Key aspects of supply chain management are discussed in detail, including material handling, unit load, handling systems, and equipment, as well as warehousing and transportation, design, and packaging. The book then goes on to explore the marketing functions of intangible products (services), followed by a focus on B2B markets. Throughout, there is a strong emphasis on the optimization and maximization of the value chain through the development of a systems approach with a market-orientation. Pedagogy that translates theory to practice is embedded throughout, including theoretical mini-cases, chapter-by-chapter objectives, and summaries. Marketing and the Customer Value Chain will help advanced undergraduate and postgraduate students appreciate how front-end marketing can interface with the back-end operations of supply chain management. | ||
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| id | DE-604.BV048864883 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T21:43:01Z |
| indexdate | 2024-08-01T10:59:43Z |
| institution | BVB |
| isbn | 9780429684883 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034129928 |
| oclc_num | 1373394637 |
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| physical | 1 Online-Ressource (350 Seiten) Illustrationen, Diagramme |
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| publishDate | 2022 |
| publishDateSearch | 2022 |
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| publisher | Routledge |
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| spellingShingle | Fotiadis, Thomas Folinas, Dimitris 1970- Vasileiou, Konstantinos ca. 20./21. Jh Konstantoglou, Aggeliki Marketing and the customer value chain integrating marketing and supply chain management Marketing (DE-588)4037589-4 gnd Supply Chain Management (DE-588)4684051-5 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4684051-5 |
| title | Marketing and the customer value chain integrating marketing and supply chain management |
| title_auth | Marketing and the customer value chain integrating marketing and supply chain management |
| title_exact_search | Marketing and the customer value chain integrating marketing and supply chain management |
| title_exact_search_txtP | Marketing and the customer value chain integrating marketing and supply chain management |
| title_full | Marketing and the customer value chain integrating marketing and supply chain management Thomas Fotiadis, Dimitris Folinas, Konstantinos Vasileiou, and Aggeliki Konstantoglou |
| title_fullStr | Marketing and the customer value chain integrating marketing and supply chain management Thomas Fotiadis, Dimitris Folinas, Konstantinos Vasileiou, and Aggeliki Konstantoglou |
| title_full_unstemmed | Marketing and the customer value chain integrating marketing and supply chain management Thomas Fotiadis, Dimitris Folinas, Konstantinos Vasileiou, and Aggeliki Konstantoglou |
| title_short | Marketing and the customer value chain |
| title_sort | marketing and the customer value chain integrating marketing and supply chain management |
| title_sub | integrating marketing and supply chain management |
| topic | Marketing (DE-588)4037589-4 gnd Supply Chain Management (DE-588)4684051-5 gnd |
| topic_facet | Marketing Supply Chain Management |
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